Business Marketing Association National Conference Keynote

Presented to BMA 2009 Annual Conference The Changing World of Work

Agenda ,[object Object],[object Object],[object Object],[object Object]

What was the big idea behind LinkedIn? ,[object Object],[object Object],[object Object]

Where’s LinkedIn Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect & Communicate 1:1 Seek information to stay informed Manage professional identity Research Help each other Create & publish Look for opportunities / generate business Collaborate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jobs Company Pages InMail Groups Box.net Huddle Answers Give Recommendations Introductions Polls Answers People Search Manage Profile Request Recommendations Status messages Amazon Reading List Modify Profile Google Presentation Network updates News Company group PIC’s Inbox Connections Address Book Notes on Profile Forward Profiles InMail 1:1 messages TripIt

The LinkedIn Audience: The New Influencers ,[object Object],Source: @Plan data Dec 2008 Property Avg Age % College Grad Average HHI % Business Decision Makers % Read Business Magazines Last Month LinkedIn 41 81% $107,965 48% 29% Forbes.com 48 64% $93,730 35% 48% WSJ.com 49 71% $101,574 39% 43% BusinessWeek.com 47 68% $95,781 42% 53%

Five Beliefs That Guide Us ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Every Individual is Now an Entrepreneur Source: Federal Reserve Bank

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Every Individual is Now an Entrepreneur

[object Object],[object Object],[object Object],[object Object],[object Object],Reid Hoffman, Founder & CEO, LinkedIn 1. Every Individual is Now an Entrepreneur

2. Every Professional Will Have an Online Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Every Professional Will Have an Online Profile

3. Relationships Matter – The Business of Karma ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Relationships Matter – The Business of Karma

3. Relationships Matter – The Business of Karma What other way can you know enough about your network, in order to quickly provide…

4. The Change from Information to Insight “ I need to better understand and act on social media advertising”

4. The Change from Information to Insight “ I need to better understand and act on social media advertising” Information Insight What your industry peers have to say about it What industry experts have to say about it What industry thought leaders have to say about it What your industry peers are most focused on

5. Increased Global Collaboration ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Increased Global Collaboration

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Increased Global Collaboration

Ideas for Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Tomorrow ,[object Object],[object Object],[object Object],[object Object]

Who is on LinkedIn? Source: Research Firm Anderson Analytics, Oct. 2008

Business Marketing Association National Conference Keynote

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Editor's Notes