Online networking for St. Lawrence County Professionals


Published on

A presentation I delivered to the St. Lawrence County Leadership Institute on the use of social networking for professionals.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Online networking for St. Lawrence County Professionals

  1. 1. Are you connected?
  2. 2.  Goals and Objectives Social Networking and Knowledge Sharing Networking: Online  What are the benefits to online networking?  Salient points of social networking in the business world  Examples of online networking/social networking How does this benefit St. Lawrence County? How can all of this benefit you professionally/socially? Questions/Closing
  3. 3.  What are the “kinds” of networking we are used to? What would be considered “knowledge sharing” networking? How connected are we? What makes it a “social” network?  Six Degrees of Separation  The “Kevin Bacon Theory” Social Networking: In plain English
  4. 4. Is online networking only a socialcomponent? How is new connectivityimpacting how we interact andobtain our knowledge? How do we define a social network? What are the benefits to online networking?How has social networking impactedthe professional landscape and theway we communicate?
  5. 5.  What is the difference between online networking and social networking? What defines a social network? Professional networking? Are the two intertwined? What are some of the benefits professionally to you? To your company or employer?
  6. 6.  Over 6,000 people a day join Facebook Over 100 million people a day make entries on Facebook Over 40 million people have profiles on Linked in Since 2003, over 70 million “blogs” have been created People 45-54 yrs old have a 175.3% growth on social networks in the last year Women over the age of 55 have a 165.8% growth in the last 4 months People over the age of 45 have represent over 35 million profiles on Facebook
  7. 7. 1. Building Business Relationships: Diversify your network (“Word of Mouse”)2. More accessible to others and easier access to information and knowledge.3. Shatters time and geographical boundaries4. Develop Professional Skills5. Online networking can be a low-cost marketing tool.6. Highly interactive and can offer immediate communication Source:
  8. 8.  Recruitment Marketing Brand Building Customer/Community Interaction Locating Strategic Partners – Medical Quote Gather Business Intelligence
  9. 9. Social networking helps you› Establish professional creditability› Builds an online presence› Makes you easy to find Social networking helps you › Build a network of strong professionals › Connect you to your next opportunity › Help you find positions not on the job boardsLove your network, help it grow› Stay active in your chosen network› Help others in your network› Deepen your current connections
  10. 10. Online Networking and Social Networking:Fasten Your Seatbelts!
  11. 11. “Blog is a site you are reading today.Knowing it was written yesterday.Expecting it to be written tomorrow.” “Blogs enable the author to write lots of short, informative articles. I can categorize the articles, and they are all easily searchable. This allows my readers and clients to later find the information they need on my blog.”“A simplistic, evolutionary website which allows users to effortlesslyexpress them selves, share their knowledge and advice throughout theinternet, they adapt and evolve to meet the needs of the present.” Source:
  12. 12.  Five characteristics of a good blog  Good blog content is purposeful  Good content is well-written  Good blog content is relevant  Good blog content is timely  Good blog content encourages thought and discussion “Blogs are good for business” - Microsoft chairman Bill Gates
  13. 13.  Twitter  Research Tool  Networking – the key to twitter is to find people who send out meaningful tweets and follow them  Contribute – those who contribute tweets are more Follow me @JoshLaFave likely to be followed by others thereby increasing your network  Resources – since using Twitter I have come across more helpful resources than ever before
  14. 14. What is RSS?RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
  15. 15.  Originally launched in 2004 for University students in the US to keep in contact Now the largest social networking site with over 120 million users Users can join networks organized by city, workplace, school and region to connect with other people People can add friends, send messages and update their personal profile to notify friends about themselves. Now, companies are doing the same thing.
  16. 16.  Facebook pages offer you a way to accurately represent on facebook what’s important in real life. Pages can be created to represent a public figure, artist, and or organization and may only be created by an official representative of that entity.
  17. 17.  LinkedIn is the world’s largest professional network with over 60 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
  18. 18. Start a discussion, share a news article and discuss topics with others that share similar interests!
  19. 19. Let’s go over the handout:Putting this all into action - Creating profiles foryourself-Identifying yourself…yourdigital footprint- Using these sites topromote your ideas, yourbusiness- Streamline information