Does Your Career Center      Speak #Hashtag?      How to Leverage Social Media                   A presentation for Career...
What’s a #Hashtag?“The # symbol, called a hashtag, is usedto mark keywords or topics in a Tweet to         categorize mess...
What’s Social Media?Web-based tools that facilitate     human interaction
Who Am I?
Google Says…•   No, I’m not Iron Man•   I love #SM•   I Blog: www.Careertipster.com•   I Tweet: @robertstarksjr•   I’m a C...
Social Media: Why Care?• 96% of College Students are on Social Media  (OnlineEducation.net, 2011)• 16.6% of all online min...
Game Changers for Society         Telegraph         Telephone           Radio         Television         Computer         ...
Human Interaction Has Fundamentally ChangedHow are You Adapting?
How Employers Use Social Media
Source: Inavero and CareerBuilder Survey, Webinar, 2011
Problem• Do graduates not understand the importance?• Do graduates not understand how to use #SM?• Are graduates uninforme...
How Employers Use Social Media
Online Reputation Management is an Industry
ProblemCareer Advisorsneed an entirelynew set of skills.
5 Ways Career Advisors Can Leverage             Social Media1. Communication & Data Mining2. Skip Tracing3. Personal Devel...
#1 – Communication & Data MiningCareer Advisor    Student/Graduate
It’s Not Just Conversation - It’s DataSource: Yelp
Data MiningThe process of analyzing dataand summarizing it into useful  information to be used to     accomplish a goal.
Example: You’re trying to help a graduate andaccurately document employment but the graduate is non-responsive. The realit...
What Useful Data Do You See?
How do we transformseemingly meaningless datainto strategic engagement?
#2 - Skip TracingThe process of locating apersons whereabouts forany number of purposes.
TOOL             DIFFERENTIATION                WHEN TO USE IT?KGBpeople.com    •   20 social networks          “MIA” Grad...
#3 - Personal Development                    “The present speed of              information based on new           technol...
The “Sage on the Stage”isn’t the only way tolearn. Books aren’t theonly resources.
If the Internet were a BookIt would be 1.2 billionpounds and 10,000feet tall
BUT…“Getting informationoff the internet is liketaking a drink from afire hydrant.”- Mitchell Kapor
“It’s Not Information Overload.                It’s Filter Failure.”                         - Clay Shirky
Design Your PLN with Intent
Social Media Allows Access to Experts
How to: Design a #PLN on Twitter1. What Do you Want to Learn?2. Find Thought Leaders3. Follow Them4. Create Lists to Organ...
How To Find Thought Leaders on Twitter• You Already Know Some• People who Inspire, Teach, Intrigue You• Twitter Directories
#4 - Online Personal Branding
10 StepsStep 1: Google Yourself
Step 2: Clean Up Existing Accounts
Step 3: Brand Existing Accounts          Consistently
Step 4: Stake your Claim on Your Name                           Your Digital                            Footprint:        ...
Step 5. Identify your Niche
Step 6. Have a Goal in Mind
Step 7: Find and Engage Thought             Leaders
Step 8: Broadcast with Purpose
Step 9: Develop Your Own Influence
Step 10: Measure & Monitor• How Do You Measure a Personal Brand?• Remember your Goal• What can be Quantified?
Tool for Beginnerswww.mywebcareer.com
What’s aListening Post?
Tools for Listening
#5 - Job SearchTraditional Job Search       Reverse Job Search   (Outbound Marketing)         (Inbound Marketing)        R...
Old Mentality        New Mentality“It’s not what you    “It’s not who youknow, it’s who you      know, it’s who       know...
Takeaways•   #SM isn’t just important – it’s a game changer•   Digital Media Literacy – Advisors must have it•   It’s not ...
Want to Learn More?Online CourseDeveloping a Social Media Strategy for Career Services  • http://bit.ly/CS104Add me to you...
Questions & Discussion      www.maxknowledge.com       www.careertipster.com
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-training-social-media
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This presentation provides Career Services staff in the Private Postsecondary sector of Higher Education 5 practical ways to leverage social media to optimize their ability to achieve their expected Career Center results.

These methods allow Career Services professionals ways to better serve students and Alumni, enhance professional development, improve constituent engagement, optimize employment rate (placement) reporting, improve research ability, and model and teach 10 basic steps towards establishing, measuring, and monitoring an online personal brand.

This was a presentation given at the 45th Annual Arizona Private School Association, a session at the 2012 APSCU Convention, and other private career services training sessions.

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Robert starks-jr-does-your-career-center-speak-hashtag-career-services-training-social-media

  1. 1. Does Your Career Center Speak #Hashtag? How to Leverage Social Media A presentation for Career Services Professionals in the Career College Sector Robert Starks Jr. Vice President of Learning Initiatives
  2. 2. What’s a #Hashtag?“The # symbol, called a hashtag, is usedto mark keywords or topics in a Tweet to categorize messages.” - Twitter help Center
  3. 3. What’s Social Media?Web-based tools that facilitate human interaction
  4. 4. Who Am I?
  5. 5. Google Says…• No, I’m not Iron Man• I love #SM• I Blog: www.Careertipster.com• I Tweet: @robertstarksjr• I’m a Connector: 500+ on #LI• I DJ• I Love to travel• I’m passionate about Career Development
  6. 6. Social Media: Why Care?• 96% of College Students are on Social Media (OnlineEducation.net, 2011)• 16.6% of all online minutes are on Social Media (comScore, 2012)• 1.2 Billion global mobile-broadband subscriptions (dotmobi, 2012)• 1 Billion people will be on Facebook by the end of 2012 As you read this, it is already outdated
  7. 7. Game Changers for Society Telegraph Telephone Radio Television Computer Internet Social Media
  8. 8. Human Interaction Has Fundamentally ChangedHow are You Adapting?
  9. 9. How Employers Use Social Media
  10. 10. Source: Inavero and CareerBuilder Survey, Webinar, 2011
  11. 11. Problem• Do graduates not understand the importance?• Do graduates not understand how to use #SM?• Are graduates uninformed? Career Advisors must be trained Career Advisors must Intervene
  12. 12. How Employers Use Social Media
  13. 13. Online Reputation Management is an Industry
  14. 14. ProblemCareer Advisorsneed an entirelynew set of skills.
  15. 15. 5 Ways Career Advisors Can Leverage Social Media1. Communication & Data Mining2. Skip Tracing3. Personal Development4. Personal Branding5. Job Search
  16. 16. #1 – Communication & Data MiningCareer Advisor Student/Graduate
  17. 17. It’s Not Just Conversation - It’s DataSource: Yelp
  18. 18. Data MiningThe process of analyzing dataand summarizing it into useful information to be used to accomplish a goal.
  19. 19. Example: You’re trying to help a graduate andaccurately document employment but the graduate is non-responsive. The reality is that you must find a way toengage them to do your job. Try data mining and transforming that data to strategic engagement.
  20. 20. What Useful Data Do You See?
  21. 21. How do we transformseemingly meaningless datainto strategic engagement?
  22. 22. #2 - Skip TracingThe process of locating apersons whereabouts forany number of purposes.
  23. 23. TOOL DIFFERENTIATION WHEN TO USE IT?KGBpeople.com • 20 social networks “MIA” Graduate is Non- • 6 search engines responsive. • 5 photo and video sources • Known Name • 6 personal data sources • Known general locationLullar.com • 23 social Networks “MIA” Graduate is Non- • Smaller, Niche networks responsive. • Does Username Guessing • Known Name • Known EmailFacesaerch.com Scans web for Face Photos “MIA” Graduate is Non- responsive • Known NamePipl.com • Scans major social networks “MIA” Graduate is Non- • Provides Images & Options responsive to Narrow search by • Known Name age/location • Known Username • Scans Amazon Wishlists • Known Email • Scans Ebay profiles • Known Phone • Known general location • Known Age range
  24. 24. #3 - Personal Development “The present speed of information based on new technologies has undermined traditional expert driven processes of knowledge development and dissemination” -Dave Cormier Blogger
  25. 25. The “Sage on the Stage”isn’t the only way tolearn. Books aren’t theonly resources.
  26. 26. If the Internet were a BookIt would be 1.2 billionpounds and 10,000feet tall
  27. 27. BUT…“Getting informationoff the internet is liketaking a drink from afire hydrant.”- Mitchell Kapor
  28. 28. “It’s Not Information Overload. It’s Filter Failure.” - Clay Shirky
  29. 29. Design Your PLN with Intent
  30. 30. Social Media Allows Access to Experts
  31. 31. How to: Design a #PLN on Twitter1. What Do you Want to Learn?2. Find Thought Leaders3. Follow Them4. Create Lists to Organize Streams5. Consume the Content (Learn)6. Engage and Share (Relationships)
  32. 32. How To Find Thought Leaders on Twitter• You Already Know Some• People who Inspire, Teach, Intrigue You• Twitter Directories
  33. 33. #4 - Online Personal Branding
  34. 34. 10 StepsStep 1: Google Yourself
  35. 35. Step 2: Clean Up Existing Accounts
  36. 36. Step 3: Brand Existing Accounts Consistently
  37. 37. Step 4: Stake your Claim on Your Name Your Digital Footprint: It’s Important!
  38. 38. Step 5. Identify your Niche
  39. 39. Step 6. Have a Goal in Mind
  40. 40. Step 7: Find and Engage Thought Leaders
  41. 41. Step 8: Broadcast with Purpose
  42. 42. Step 9: Develop Your Own Influence
  43. 43. Step 10: Measure & Monitor• How Do You Measure a Personal Brand?• Remember your Goal• What can be Quantified?
  44. 44. Tool for Beginnerswww.mywebcareer.com
  45. 45. What’s aListening Post?
  46. 46. Tools for Listening
  47. 47. #5 - Job SearchTraditional Job Search Reverse Job Search (Outbound Marketing) (Inbound Marketing) Resume Website, Blog, Ebook, Whitepaper Cover Letter Youtube Video Cold Calling Employers Personal Branding (SEO) Career Fairs Professional Networks Email Blasts Feeds, RSS (Blog subscribers) Strategy is to: Strategy is to: Search and Find Place, Engage and be Found
  48. 48. Old Mentality New Mentality“It’s not what you “It’s not who youknow, it’s who you know, it’s who know” knows you and what do they know about you?” How are you managing this?
  49. 49. Takeaways• #SM isn’t just important – it’s a game changer• Digital Media Literacy – Advisors must have it• It’s not just technology – it’s culture & relationships• Data mining can improve engagement• Connect with those who fall off the map• Learn from other experts and engage• Personal branding is a must – to model and teach• The new job search is about inbound marketing• Prepare for the Future – Training is necessary
  50. 50. Want to Learn More?Online CourseDeveloping a Social Media Strategy for Career Services • http://bit.ly/CS104Add me to your #PLN and book me to speak • @robertstarksjr • roberts@maxknowledge.com • Subscribe: Careertipster.com • Careercollegelounge.com – The Social Learning Network for the Career College Sector
  51. 51. Questions & Discussion www.maxknowledge.com www.careertipster.com

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