These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.

1. The Social You:
Position Yourself for Success
Jason M. Baumann
Founder & Chief Strategist | Boxless Media
www.boxlessmedia.com

3. Personal Branding
Identify
Define
Live

4. Why Social Media
“There is No Greater Place
to Build a Brand
than on Social Media.”

5. Social Media Numbers
1.23 Billion Monthly Active Users on Facebook
244 Million Monthly Active Users on Twitter
300 Million Users kinda on Google+
277 Million Users on LinkedIn
2,996,749 Users in Chicagoland Area
34,836 Attorneys in Chicagoland Area
4,374 Recruiters/Legal Recruiters in CA

7. The Social Revolution
Social Media is Taking Over Business
▪ Social Media Marketing
▪ Social Selling / Sales 2.0
▪ Social Recruiting
Social + ____________________
▪ Social Customer Service

8. The Genesis of Talent Research
YOUR NAME HERE

9. Recommendation
 Google Yourself First
Fix any issues…
▪ Secure data sources
▪ Remove questionable sources
▪ Flood with positive content

10. Platform: Facebook
 Facebook is the largest of all social media platforms
 Current Numbers
 1.23 billion monthly active users
 757 million daily active users
 Most popular age group is 25 to 34 (29.7% of FB users)
 It is okay to be personal on Facebook
 Are Your Privacy Settings Correct?
 Have You Enabled Timeline Review?
 Facebook accounts vs. pages

11. Recommendation
 Learn about your FB privacy

12. Recommendation
Start with your
future posts.
Set a global
preset or you
have to do it
for each post.

13. Recommendation
Use the Activity
Log to change
previous posts.

14. Recommendation

15. Recommendation
View your profile
in the eyes of the
public or any
other specific
user.

16. Recommendation

17. Recommendation

18. Recommendation

19. Recommendation

20. Platform: Google+
 Google+ is one of the most important platforms because
of its relationship with Google Search / SEO
 Current Numbers
 540 million active users
 300 million active users using the stream
 > 1.5 billion photos uploaded weekly
 Amazing features include: Communities,
Hangouts, Pages, Authorship and
Integration with Google Search

21. Recommendation
 Engage on Google+
Google+ Engagements
▪ Create & maintain professional image
▪ Positive, indexed content
▪ Content can be private but should
not be, because it’s Google

22. Platform: Twitter
 Information spreads faster on Twitter than any other
medium – even faster than an earthquake.
 Current Numbers
 560 million active users
 342,000 tweets are shared each minutes
 Micro-blogging site limited to 140 characters
 Originally designed for the mobile only
 Twitter is about conversation
 Twitter has a brand new look to be more
user-friendly (Facebook-like)

23. Recommendation
 Engage on Twitter
Twitter Engagements
▪ Create a professional profile
▪ Create positive content
▪ Join conversations with hashtags

24. Platform: LinkedIn
 LinkedIn is the new face of business networking
 Current Numbers
 277 million active users
 35+ is the most popular age group on LinkedIn
 2,996,749 Users in Chicagoland Area
 34,836 Attorneys in Chicagoland Area
 94% of Recruiters use LinkedIn to vet candidates
 100% of the Top 50 US Law Firms have a LI page
 Mobile LinkedIn users fill out an average
of 44,000 job apps daily
 LinkedIn is about making connections
 Get involved with posts and groups

25. Recommendation
 Build a Professional Profile
Profiles starts a complete profile
• Fill out entire profile
• Click “Complete your profile” until the
button disappears

26. Recommendation
 Build a Professional Profile
Use a professional headshot or similar
• No pets (unless you’re a vet)
• No group shots
• No children, babies, family pictures
• No unprofessional pictures
• No logos or avatars

27. Recommendation
 Build a Professional Profile
The most important text is your summary
• Never link the summary empty
• Take advantage of the 2000 characters
• Write for recruiters and their systems
• Share specific accomplishments
• Break it up visually

28. Recommendation
 Build a Professional Profile
Include what you want recruiters to see
• Don’t list your high school summer job
• Include successes with jobs
• Include volunteer experiences
• Include skills/languages/interests/etc.
• Seek out recommendations

29. Recommendation
 Research Future Employers
 Research all of their social pages
 Look for connections with their
employees
 Seek referrals from employees
 Be an educated interviewee

30. Recommendation
 Build a Professional Network
The Bigger the Better…
▪ 1st, 2nd and 3rd Degrees of Connects
▪ Use connection requests
▪ Use “Get Introduced” buttons

31. Recommendation
 Engage on LinkedIn
Those who ENGAGE
will be FOUND

32. Tips from Recruiters/Others
 “Warm usually trumps cold”
 “Bad social media can kill a referral”
 “If my software doesn’t find you, I
probably won’t find you”

33. Wrap Up
1. Google yourself before the recruiters do
2. Learn about and fix your Facebook privacy
3. Engage on Google+
4. Engage on Twitter
5. Build a professional profile on LinkedIn
6. Research future employers
7. Build a professional network
8. Engage on LinkedIn
SIMPLY PUT…
Check and Fix then Create and Engage

34. Contact Me for Help
Jason Baumann
Founder and Chief Social Strategist
Boxless Media
700 South Clinton Street, Chicago, Illinois 60607
(773) 313-3530 Ext. 101
Twitter: @BoxlessMedia / @jbaumann
Email: jb@boxlessmedia.com
Website: www.boxlessmedia.com
Blog: www.denythebox.com