Crank Up Your Impact & Results on LinkedIn You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?” Donna Serdula is here to tell you that there is so much more! Join us at the (NAME OF EVENT) and learn the…. Top 5 Tips to Crank up Your Impact & Results on LinkedIn It’s time to make the world’s largest PROFESSIONAL Social Network work for YOU LinkedIn is an amazing business tool if you know how to use it! LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking. In this exciting presentation, you will learn the Top 5 Tips to maximize your usage of LinkedIn so you can GET NOTICED & FIND BUSINESS TODAY! Tips to best optimize your LinkedIn profile for success How to leverage your LinkedIn Network Get your most burning LinkedIn questions answered! Have that LinkedIn Aha moment!

2. Donna Serdula
Author of LinkedIn Makeover:
Professional Secrets to a POWERFUL LinkedIn
Founder of Vision Board Media
& LinkedIn–Makeover.com

4. • LinkedIn is the world’s largest
professional network.
• LinkedIn connects you to your
trusted contacts and helps you
exchange knowledge, ideas, and
opportunities with a broader
network of professionals.

10. LinkedIn-Makeover.com

11. • Contacted by a
Recruiter
• Found a Job
• Reconnected with
People
• Prospect for Business
• Enhanced my
Reputation
• Research Prospects,
Vendors, Candidates…
LinkedIn-Makeover.com

12. To Crank Up
Your Impact &
Results on
LinkedIn
Get Your Pen & Paper OUT NOW!
Tips

14. People Search, then Plod thru Results

15. Which one
impresses?

17. WHAT MAKES A
LINKEDIN
PROFILE
POWERFUL?

18. Professional Headshot

19. Do Do Not

20. TIPS to a Better Profile Pic
DO
• Have a professionally
taken photo
• Look straight into the
camera
• Use a pale color / white
background
• Dress professionally
• Zoom in close, frame
your face!
DO NOT
• Do not use a picture
taken at a wedding
• Wear sunglasses or
look away
• Have a distracting, busy
background
• Wear a bathing suit
• Use a full length shot
or have others in the
frame with you

21. Compelling Headline

22. Compelling Headlines

23. LinkedIn-Makeover.com

24. Complete Experiences,
Keyword Optimized!

25. Connections!

26. Contact Information

27. STRATEGIC Summary

28. • Introduction & Elevator Pitch
• What attracted you to your current position/field?
• How do you help your clients?
• What kind of results can a person expect working with
you?
• Describe a defining accomplishment or 2.
• What is your goal moving forward? What do you hope to
achieve?
• Why and how should a person reach out to contact you?
AnatomyofanAmazingSummary

29. Takeaways?
• Use a professional
photograph
• Include Your Contact
Information
• Do NOT Copy & Paste Your
resume
• Tell your professional story
in a first person, warm,
conversational narrative
• Visit LinkedIn-
Makeover.com for
assistance

33. How many 1st degree
connections
are in YOUR network?
Less than 100
100 – 300
300 – 500
Over 500

34. Connecting…

35. LinkedIn Network

36. John
Mary
Joe
Audra
Hank
Your REAL Network

37. 1
2
3
3
3
3
3
3
3
2
3
3
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3
3
3
3
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3
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2
12
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
Groups

38. A-B-C… Always Be
Connecting!
• Family
• Friends
• Alumni
• Old Colleagues
Employers
• LIONS
• Recruiters
• Past Customers
• Prospects
• Leads
• Current Customers
• Vendors
• Strategic Partners
• Group Members
• People you meet along the
way…

39. Research, Prospecting, Intelligence

43. Takeaways?
• Build Your Network
– Connect, Connect, Connect
• Use Your Network
– Search, Research, & Find Inside
Connections

44. I invite you to….

45. Pay $ome Money

48. BECOME A
TRUSTED
ADVISOR!
SHARE
& Network

49. POST
LISTEN
Interact

50. Drip Feed Marketing
What to Share
• Expert Advice
• Links to compelling articles
• Upcoming Events
• Business Ventures
• Jobs
• Questions & Requests
What NOT to Share
• Pictures of kittens
• Vacation slides
• Kids playing soccer
• Mundane trivial items

52. LinkedIn….
• Establishes Your Personal Brand
• Keeps You in Touch with Connections &
Your NETWORK
• Connects You to Experts, Ideas,
Inspiration
• Allows You to Discover Opportunities
LinkedIn isn’t just a Social Network,
It’s a Sales & Business Tool

53. And here’s the
real secret to LinkedIn…

55. REVIEW
1.Optimize Your Profile
2.Build & Use Your Network
3.Pay Some Money!
4.Share & Network
5.Have Fun!

57. Connect with me!
LinkedIn: LinkedIn.com/in/toDonna
Twitter: @DonnaSerdula
Contact me:
Donna@LinkedIn-Makeover.com
215-839-0008
Slides & Additional Resources:
LinkedIn-Makeover.com/Kettering