Although Google officially states that A/B Tests should not impact SEO performance, there is still a risk of:
-Duplicate content
-Indexed variants
-De-listing/penalty
In this presentation, I will show:
-How to avoid or minimize those risks.
-How to avoid common mistakes.
-How to properly setup A/B (or multivariate) tests so that there is no negative impact on your SEO performance
this presentation describes about importance of sitemap, structure of sitemap , usages of sitemap, frequently asked questions about sitemap, how to develop and update sitemap and its significance for webmasters. Sitemap is a collection of relevant url per domain and very helpful in crawling and indexing.
Although Google officially states that A/B Tests should not impact SEO performance, there is still a risk of:
-Duplicate content
-Indexed variants
-De-listing/penalty
In this presentation, I will show:
-How to avoid or minimize those risks.
-How to avoid common mistakes.
-How to properly setup A/B (or multivariate) tests so that there is no negative impact on your SEO performance
this presentation describes about importance of sitemap, structure of sitemap , usages of sitemap, frequently asked questions about sitemap, how to develop and update sitemap and its significance for webmasters. Sitemap is a collection of relevant url per domain and very helpful in crawling and indexing.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
1. Definition of Web performance.
2. Why Important.
3. Webpage Rendering.
4. Browsers render.
5. Web Performance Rules.
6. Web Performance Tools.
7. Research
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at the Responsive Web Design Summit hosted by Environments for Humans.
Basic Website Structure And Advance SEO Guide Johnny Hembrom
Did you know SEO is one of the major reasons how big players rank their website on the top page of google,
But the secret is not hidden anymore, We have explained the Advance SEO aspect in this Slide,
Need for Speed: Website Edition – Website Optimization Tools and Techniques P...Devin Walker
It requires 50% more concentration when using badly performing website. Make it easier for your users, not harder…
A faster website can help your website in many ways. The faster the website, the lower the bounce rate and the higher the conversions. This mean higher sales, ad revenue and ultimately money.
Here are 10 ways you can speed up your website:
Hosting Provider – Who is hosting your website and how are they hosting it?
Utilize Caching – Page Cache, Database Cache, Object Cache, Browser Cache, Reverse Proxy
Combine CSS and JS files – Load JS in the footer whenever possible
Use a CDN -A Content Delivery Network (CDN) will ‘put a rocket behind your static content’
Reduce and Optimize Images – Use CSS3 whenever and wherever possible, save images for web
Use Compression – Save bandwidth and speed up your website
Use Sprites – Load JS in the footer whenever possible
Monitor Your Website – CPU usage, Physical Memory, Average Load, Disk I/O utilization, Network I/O
Optimize your Database Regularly – Optimizing database tables regularly will help improve website performance
Mobile and Tablet Optimization – Use CSS3 Media Queries, JS and service-side technology to speed up devices
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
Drupal 7 is a powerful and flexible CMS, but out of the box it lacks critical Search Engine Optimisation needs.
This presenation talks about the must-have modules required in every Drupal 7 installation as well as strategic implementation to make the most out of the organic visibility from your Drupal website.
The slides of my talk at the seokomm in Salzburg, Austria (November 2015).
It covers the basics of web crawling, with focus of search engine bots. It can be settled in the SEO space aswell as in the general webmaster world. Besides quotes of important influencers of Bing, Yandex and Google, it gives actionable advices on how you can influence the Crawl Budget allocation of search engine spiders.
In context of ajax / javascript crawling there is a minor excursion into the world of angularjs.
The talk closes on some insights on how we wrote our own CMS in order to cover all the SEO needs we are facing (multilanguage, multi-template, caching, if-modified-since, etc.).
If you like this talk, please follow me on twitter:
http://twitter.com/jhmjacob
And to miss to sign up for the Free Account of OnPage.org:
http://onpa.ge/V141p
Last but not least -> visit the seokomm next year if you are around - its worth it :)
http://www.seokomm.at/
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
1. Definition of Web performance.
2. Why Important.
3. Webpage Rendering.
4. Browsers render.
5. Web Performance Rules.
6. Web Performance Tools.
7. Research
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at the Responsive Web Design Summit hosted by Environments for Humans.
Basic Website Structure And Advance SEO Guide Johnny Hembrom
Did you know SEO is one of the major reasons how big players rank their website on the top page of google,
But the secret is not hidden anymore, We have explained the Advance SEO aspect in this Slide,
Need for Speed: Website Edition – Website Optimization Tools and Techniques P...Devin Walker
It requires 50% more concentration when using badly performing website. Make it easier for your users, not harder…
A faster website can help your website in many ways. The faster the website, the lower the bounce rate and the higher the conversions. This mean higher sales, ad revenue and ultimately money.
Here are 10 ways you can speed up your website:
Hosting Provider – Who is hosting your website and how are they hosting it?
Utilize Caching – Page Cache, Database Cache, Object Cache, Browser Cache, Reverse Proxy
Combine CSS and JS files – Load JS in the footer whenever possible
Use a CDN -A Content Delivery Network (CDN) will ‘put a rocket behind your static content’
Reduce and Optimize Images – Use CSS3 whenever and wherever possible, save images for web
Use Compression – Save bandwidth and speed up your website
Use Sprites – Load JS in the footer whenever possible
Monitor Your Website – CPU usage, Physical Memory, Average Load, Disk I/O utilization, Network I/O
Optimize your Database Regularly – Optimizing database tables regularly will help improve website performance
Mobile and Tablet Optimization – Use CSS3 Media Queries, JS and service-side technology to speed up devices
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
Drupal 7 is a powerful and flexible CMS, but out of the box it lacks critical Search Engine Optimisation needs.
This presenation talks about the must-have modules required in every Drupal 7 installation as well as strategic implementation to make the most out of the organic visibility from your Drupal website.
The slides of my talk at the seokomm in Salzburg, Austria (November 2015).
It covers the basics of web crawling, with focus of search engine bots. It can be settled in the SEO space aswell as in the general webmaster world. Besides quotes of important influencers of Bing, Yandex and Google, it gives actionable advices on how you can influence the Crawl Budget allocation of search engine spiders.
In context of ajax / javascript crawling there is a minor excursion into the world of angularjs.
The talk closes on some insights on how we wrote our own CMS in order to cover all the SEO needs we are facing (multilanguage, multi-template, caching, if-modified-since, etc.).
If you like this talk, please follow me on twitter:
http://twitter.com/jhmjacob
And to miss to sign up for the Free Account of OnPage.org:
http://onpa.ge/V141p
Last but not least -> visit the seokomm next year if you are around - its worth it :)
http://www.seokomm.at/
In todays booming php environemnt understanding namespace and implement it in our project is a vital task.I have created a presentation for my company & i am uploading it, guys read it, it's done with simplicity.
WordPress is an effective platform for powering large web sites with various types of content and structured data. In this case study, Randy Hoyt will share from his experience developing a network of shopping center web sites on WordPress for a large property management company. He will explore the newer WordPress 3.x features, its child theme architecture, custom plugins, caching techniques, and cloud hosting infrastructure used to extend and scale WordPress for this project.
It is the right time to boost your business, create new markets, capture your target audience, and extend your limits in the business world. However, this titanic task cannot be done alone. That’s why we are here for you. We at Web Infomatrix provide the right blend of creativity and technique to help you achieve your goals with utter luminosity. People love to outsource as it not only provides them with a competitive environment but also let them enhance their business at a global level.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Concise introduction to topic
It’s important to recapitulate few words before this introduction – are
you familiar with the words like -
Static Page (http://en.wikipedia.org/wiki/Static_web_page)
Web Cache (http://en.wikipedia.org/wiki/Web_cache)
Web Traffic or Packet Sniffing (http://en.wikipedia.org/wiki/Web_traffic)
3. What happen to traditional high traffic
websites?
Requesting Web Server
like Apache, nginx
Is a HTTP get request? or Doesn’t have a
Drupal Cache set? or Is not a location
where an authentication needed?
NoPHP / DrupalDatabase
4. Boost for Drupal 7
Description –
Boost module provides static page caching for Drupal enabling a very significant performance
and scalability boost for sites that receive mostly anonymous traffic.
Requirements –
◦ An Web Server like Apache, nginx etc.
◦ Cache life time
◦ CRON & Clean URLs.
Current Version – 7.x-1.0
You can also find current open issues - https://www.drupal.org/project/issues/boost
5. What happens if Boost is enabled?
Requesting Web Server
like Apache, nginx Is a HTTP get request? or Doesn’t have a
Drupal Cache set? or Is not a location
where an authentication needed?
YesDoes the browser
support Gzip?
Yes
No.html file
.html.gz file
Local Disk
Cache files are being
ready to serve from
local disk
FirstResponse
7. What’s next??
We are moving into SEO
Believe me, today most vital six pillars for a ready SEO Website are -
8. Concise introduction to topic
It’s important to recapitulate few words before this introduction – are you
familiar with the words like -
Web Search Engine (http://en.wikipedia.org/wiki/Web_search_engine)
Web Crawler (http://en.wikipedia.org/wiki/Web_crawler)
Search Engine Indexing (http://en.wikipedia.org/wiki/Search_engine_indexing)
Bounce Rate (http://en.wikipedia.org/wiki/Bounce_rate)
**Web Crawler has different abbreviations named Web Spider and Web Scutter
9. Forget SEO, think your website like
a cake!!
Links (inward and outward),
SEM, Social Activities
Content, Web Architecture
Platform, CMS
Application Infrastructure
10. What you are aware of Search Engine?
Description -
◦ Search engines want to do their jobs as best as possible by referring users to websites and content that is
the most relevant to what the user is looking for. So how is relevancy determined?.
Building a list of words and
notes where they were found
Building index based on its
own system of weighting
Encodes data to save space
Database
Looking for keywords
in site content
Stores data for users to access
User get search results
based on keywords
11. What they are looking for?
Content:
◦ Is determined by the theme that is being given, the text on the page, and the titles and descriptions
that are given.
Performance:
◦ How fast is your site and does it work properly?
Authority:
◦ Does your site have good enough content to link to or do other authoritative sites use your website as a
reference or cite the information that's available?
User Experience:
◦ How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce
rate?
12. What should be the important agenda?
Know Your Business Model very well.
Don’t do Keyword Stuffing.
Be Consistent With Domain Names
Poor User Experience
Don't Forget to Optimize for Multi-Channels
Try not to have Purchased Links
Optimizing for Different Types of Results and be focused on Your Meta Data Too
13. What Drupal gives us ??
Description –
Drupal gifts us SEO Tools module that seamlessly integrates a sophisticated all-in-one suite of search
engine reporting, analysis and optimization tools into your website. It provides a dashboard that
integrates analytics reports with links to webmaster tools and vital Drupal SEO modules.
◦ Alchemy, Content Analysis, Content Optimizer, Global Redirect, Google Analytics and Google
Analytics API, Meta Tags, Page Title, Pathauto & URL Aliases, XML Sitemap.
Requirements –
◦ Features.
◦ Presets
◦ Strongarm and Chaos Tools.
Current Version – 7.x-1.0-alpha6
You can also find current open issues - https://www.drupal.org/project/issues/seotools
14. How it will fit to our Drupal
system?
Content Title
Pathauto &
URL alias
Social Links
Page-title,
Metatags
Content,
Keywords
Image or
Media
Backlinks
15. Reference and Acknowledge..
◦ Ankur Agarwal, Director, Novatree eSolutions Pvt. Ltd.
◦ http://searchengineland.com/guide/google-searching-search-engines
◦ http://computer.howstuffworks.com/internet/basics/search-engine1.htm
◦ http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-
your-site
◦ https://vacilando.org/article/drupal-performance-mantra-crawl-boost-expire
Thank You. In the light of what I have shared today of my knowledge best, reminding everyone if you have any
doubts and queries regarding the presentation feel free to ask me through below –
tamghnabanerjee@live.com