The document discusses boosting Drupal performance and SEO strategies, emphasizing the importance of static page caching using the Boost module for enhancing site scalability with anonymous traffic. It outlines essential SEO best practices such as focusing on content relevance, user experience, and link authority, while also introducing available SEO tools for Drupal. The presentation concludes by inviting questions and providing contact information for further inquiries.

1. Boost & SEODrupal Performance Mantra
TAMAGHNA BANERJEE

2. Concise introduction to topic
 It’s important to recapitulate few words before this introduction – are
you familiar with the words like -
 Static Page (http://en.wikipedia.org/wiki/Static_web_page)
 Web Cache (http://en.wikipedia.org/wiki/Web_cache)
 Web Traffic or Packet Sniffing (http://en.wikipedia.org/wiki/Web_traffic)

3. What happen to traditional high traffic
websites?
Requesting Web Server
like Apache, nginx
Is a HTTP get request? or Doesn’t have a
Drupal Cache set? or Is not a location
where an authentication needed?
NoPHP / DrupalDatabase

4. Boost for Drupal 7
Description –
Boost module provides static page caching for Drupal enabling a very significant performance
and scalability boost for sites that receive mostly anonymous traffic.
Requirements –
◦ An Web Server like Apache, nginx etc.
◦ Cache life time
◦ CRON & Clean URLs.
Current Version – 7.x-1.0
You can also find current open issues - https://www.drupal.org/project/issues/boost

5. What happens if Boost is enabled?
Requesting Web Server
like Apache, nginx Is a HTTP get request? or Doesn’t have a
Drupal Cache set? or Is not a location
where an authentication needed?
YesDoes the browser
support Gzip?
Yes
No.html file
.html.gz file
Local Disk
Cache files are being
ready to serve from
local disk
FirstResponse

6. How Boost can be configured with
Drupal 7?

7. What’s next??
We are moving into SEO
Believe me, today most vital six pillars for a ready SEO Website are -

8. Concise introduction to topic
 It’s important to recapitulate few words before this introduction – are you
familiar with the words like -
 Web Search Engine (http://en.wikipedia.org/wiki/Web_search_engine)
 Web Crawler (http://en.wikipedia.org/wiki/Web_crawler)
 Search Engine Indexing (http://en.wikipedia.org/wiki/Search_engine_indexing)
 Bounce Rate (http://en.wikipedia.org/wiki/Bounce_rate)
**Web Crawler has different abbreviations named Web Spider and Web Scutter

9. Forget SEO, think your website like
a cake!!
Links (inward and outward),
SEM, Social Activities
Content, Web Architecture
Platform, CMS
Application Infrastructure

10. What you are aware of Search Engine?
Description -
◦ Search engines want to do their jobs as best as possible by referring users to websites and content that is
the most relevant to what the user is looking for. So how is relevancy determined?.
Building a list of words and
notes where they were found
Building index based on its
own system of weighting
Encodes data to save space
Database
Looking for keywords
in site content
Stores data for users to access
User get search results
based on keywords

11. What they are looking for?
Content:
◦ Is determined by the theme that is being given, the text on the page, and the titles and descriptions
that are given.
Performance:
◦ How fast is your site and does it work properly?
Authority:
◦ Does your site have good enough content to link to or do other authoritative sites use your website as a
reference or cite the information that's available?
User Experience:
◦ How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce
rate?

12. What should be the important agenda?
Know Your Business Model very well.
Don’t do Keyword Stuffing.
Be Consistent With Domain Names
Poor User Experience
Don't Forget to Optimize for Multi-Channels
Try not to have Purchased Links
Optimizing for Different Types of Results and be focused on Your Meta Data Too

13. What Drupal gives us ??
Description –
Drupal gifts us SEO Tools module that seamlessly integrates a sophisticated all-in-one suite of search
engine reporting, analysis and optimization tools into your website. It provides a dashboard that
integrates analytics reports with links to webmaster tools and vital Drupal SEO modules.
◦ Alchemy, Content Analysis, Content Optimizer, Global Redirect, Google Analytics and Google
Analytics API, Meta Tags, Page Title, Pathauto & URL Aliases, XML Sitemap.
Requirements –
◦ Features.
◦ Presets
◦ Strongarm and Chaos Tools.
Current Version – 7.x-1.0-alpha6
You can also find current open issues - https://www.drupal.org/project/issues/seotools

14. How it will fit to our Drupal
system?
Content Title
Pathauto &
URL alias
Social Links
Page-title,
Metatags
Content,
Keywords
Image or
Media
Backlinks

15. Reference and Acknowledge..
◦ Ankur Agarwal, Director, Novatree eSolutions Pvt. Ltd.
◦ http://searchengineland.com/guide/google-searching-search-engines
◦ http://computer.howstuffworks.com/internet/basics/search-engine1.htm
◦ http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-
your-site
◦ https://vacilando.org/article/drupal-performance-mantra-crawl-boost-expire
Thank You. In the light of what I have shared today of my knowledge best, reminding everyone if you have any
doubts and queries regarding the presentation feel free to ask me through below –
tamghnabanerjee@live.com