Improving Your Site’s Performance without writing code in Drupal 8. Material for Site builders and developers.

1. PERFORMANCE & SEO OPTIMIZATION
PERFORMANCE
& SEO
Optimization
Arunkumar Kuppuswamy
Session by

2. PERFORMANCE & SEO OPTIMIZATION
● Importance of Optimization
● Core cache mechanism
● Contributed modules cache
● Out of box performance optimization
● Search Engine Optimization
● Core SEO improvements
● Contributed modules SEO
● Case study
Agenda

3. PERFORMANCE & SEO OPTIMIZATION
Recent survey says, 94% of online
consumers rely on search engines.
Most of the users will access top 6 pages
shown in Search results.
According to Google, 40% of the people
abandon a website that takes more than
three seconds to load
Why Is Performance & SEO Important?

4. PERFORMANCE & SEO OPTIMIZATION
Core caching techniques of Drupal 8
● Cache Modules
○ Internal Page Cache
○ Internal Dynamic Page Cache
○ BigPipe
● Cache maximum age & Bandwidth Optimization
● Image styles
● Views Caching
● Block Cache
● Syslog - Replace DB log
● Breakpoints &
● Responsive images

5. PERFORMANCE & SEO OPTIMIZATION
Breakpoints & Responsive images

6. PERFORMANCE & SEO OPTIMIZATION
Contributed Modules in Drupal
● Advanced CSS/JS Aggregation
● Image Lazyloader and Blazy
● Varnish
● Memcache
● Redis
● CDN
● Accelerated Mobile Pages (AMP)
● Use search engines like Apache Solr,
Algolia and Elastic Search

7. PERFORMANCE & SEO OPTIMIZATION
Outside of Drupal
● Use MariaDB instead of MySQL
● Use Nginx instead of Apache
● Use gzip compression
● PHP Cache (FPM)
● Database Master and Slave
● Load balancing
● Disable all unnecessary module from your web application.
● Review the logic if needs to re-write

8. PERFORMANCE & SEO OPTIMIZATION
Case study - TeachingLegalEthics.com VISIT SITE

9. PERFORMANCE & SEO OPTIMIZATION
Search Engine Optimization
● Higher levels of website traffic
● Higher percentage of traffic becoming leads
● SEO gets more clicks than PPC
● Reduced digital advertising costs
● SEO Leads to Better User Experience
SEO ensures that the website can be properly indexed by popular
search engines, such as Google, Bing, and Yahoo.

10. PERFORMANCE & SEO OPTIMIZATION
SEO in Drupal Core
● W3C compliance
● Automatically provide structured metadata
● Mobile First
● Pre-defined Robot.txt
● Simple and basic Breadcrumb
● Path module
● Resource Description Framework (RDF)
Drupal 8 is great for Search Engine Optimization.

11. PERFORMANCE & SEO OPTIMIZATION
Implement meta tags
The Metatag module gives
you the ability to provide
more metadata to your
website. This includes tags,
page titles, descriptions etc,.

12. PERFORMANCE & SEO OPTIMIZATION
Sitemap
A website’s XML sitemap is like the directory of that website. This assists search engines to
more intelligently crawl a website and keep their results up to date.
XML Sitemap Simple XML Sitemap Sitemap

13. PERFORMANCE & SEO OPTIMIZATION
URL Alias and Redirect
● Pathauto module automatically generates URL/path
● Redirect module creates 301 redirects from old URLs to new
URLs on your website. Global redirect will automatically redirect
to specific page if not exist.
● Search 404 will search the related content from the site.
Having proper URLs to a site’s pages is essential if you want your
content to rank high.

14. PERFORMANCE & SEO OPTIMIZATION
Real-time SEO for Drupal
Yoast SEO is one of the most widely popular WordPress plugin.
Now the Yoast plugin support extended for the Drupal websites.

15. PERFORMANCE & SEO OPTIMIZATION
Case study

16. PERFORMANCE & SEO OPTIMIZATION
Benefits of Optimization
Improves Website Speed
Primary Source of Leads
Leads to Better User
Experience
Repeated / Revist customers
Promotes Better Cost
Management
Mobile-Friendliness of Your
Website
Your Followers on Social
Media
No need of paid advertisement
or promotion

17. PERFORMANCE & SEO OPTIMIZATION
Tools to Audit
Pingdom
GTMetrix
PageSpeed Insights
SEOptimer
SEOMATOR
Site Checker
SEO Site Checkup

18. PERFORMANCE & SEO OPTIMIZATION
References
● https://drudesk.com/blog/drupal-8-performance-optimization-opportunities
● https://www.kelltontech.com/kellton-tech-blog/how-optimize-drupal-website-performance
● http://www.tothenew.com/blog/best-practices-to-optimize-performance-in-drupal-8/
● http://redcrackle.com/blog/performance/drupal-performance-optimization-checklist
● https://www.volacci.com/blog/6-tips-rock-drupal-8-seo
● https://www.drupal.org/node/1158446
● https://www.agiledrop.com/blog/drupal-seo-tips
● https://www.agiledrop.com/blog/top-6-seo-modules-drupal-8
● https://www.lyfemarketing.com/blog/importance-of-seo/
● https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

19. PERFORMANCE & SEO OPTIMIZATION
Any Questions ?

20. PERFORMANCE & SEO OPTIMIZATION
THANK
YOU!
PERFORMANCE & SEO OPTIMIZATION