No matter what your organization's focus is, being found by your target audience, be they volunteers, donors, or stakeholders when they search must be a focus for every non-profit's web team. As many non-profits utilize Drupal for their Content Management of choice, we will discuss Drupal as a Search Engine Optimization (SEO) platform. We will cover an overview of how SEO works followed by how to leverage popular SEO modules in Drupal 6 and Drupal 7 to support your SEO efforts.
Get it right the first time through cheap and easy DIY usability testingDavid Minton
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
Website Redesign: Are You Planning To Succeed Or Succeeding To Fail? It All S...DesignHammer
Don’t let planning your next website project become a full-time second job. Join us for a fresh look at the planning, RFP writing, and hiring process. We’ll provide a “from the trenches” look at common points of failure and provide tactics for avoiding them through guidelines, tips, case studies, and role-play.
Presented at: Capital Camp and Gov Days
Presented by: David Minton and Stephen Pashby
Date: August 1, 2014
Link: http://2014.capitalcampandgovdays.com/capital-camp-and-gov-days/sessions/website-redesign-are-you-planning-succeed-or-succeeding-fail-it
How to Use Website Strategy to Rise to New HeightsDesignHammer
Through years of experience working with clients developing websites to overcome organizational obstacles we have refined a process for gathering critical information. By determining what the website needs to do, we can design a blueprint to build a website with measurable success.
Get It Right the First Time Through Cheap and Easy DIY Usability Testing - Dr...DesignHammer
“If you want a great site, you’ve got to test.” - Steve Krug, Usability Expert
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
Takeaways:
What is usability testing?
What, when, and who to test?
List of free and/or inexpensive usability tools
How to plan and run your own usability test?
What to do with the data when you are done?
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
Creating A Measurable Intranet Strategy Prescient Digital MediaCarmine Porco
In this 60 minute Webinar, participants will gain an understanding for:
* The real world challenges and benefits of intranet strategy
* How to quantify your intranet effectiveness with examples from a real case study of PNC Bank
* The importance of an intranet strategy
* Various research techniques to acquire employee input
* How to create measurable goals for your intranet
* Proven methodologies for executing the strategy
This intranet review toolkit provides intranet managers and designers with an easy-to-use method of assessing the strengths and weaknesses of their intranet. It contains a substantial set of heuristics (guidelines or criteria), allowing a detailed intranet review to be conducted that focuses on a wide range of functionality, design and strategy.
Get it right the first time through cheap and easy DIY usability testingDavid Minton
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
Website Redesign: Are You Planning To Succeed Or Succeeding To Fail? It All S...DesignHammer
Don’t let planning your next website project become a full-time second job. Join us for a fresh look at the planning, RFP writing, and hiring process. We’ll provide a “from the trenches” look at common points of failure and provide tactics for avoiding them through guidelines, tips, case studies, and role-play.
Presented at: Capital Camp and Gov Days
Presented by: David Minton and Stephen Pashby
Date: August 1, 2014
Link: http://2014.capitalcampandgovdays.com/capital-camp-and-gov-days/sessions/website-redesign-are-you-planning-succeed-or-succeeding-fail-it
How to Use Website Strategy to Rise to New HeightsDesignHammer
Through years of experience working with clients developing websites to overcome organizational obstacles we have refined a process for gathering critical information. By determining what the website needs to do, we can design a blueprint to build a website with measurable success.
Get It Right the First Time Through Cheap and Easy DIY Usability Testing - Dr...DesignHammer
“If you want a great site, you’ve got to test.” - Steve Krug, Usability Expert
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
Takeaways:
What is usability testing?
What, when, and who to test?
List of free and/or inexpensive usability tools
How to plan and run your own usability test?
What to do with the data when you are done?
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
Creating A Measurable Intranet Strategy Prescient Digital MediaCarmine Porco
In this 60 minute Webinar, participants will gain an understanding for:
* The real world challenges and benefits of intranet strategy
* How to quantify your intranet effectiveness with examples from a real case study of PNC Bank
* The importance of an intranet strategy
* Various research techniques to acquire employee input
* How to create measurable goals for your intranet
* Proven methodologies for executing the strategy
This intranet review toolkit provides intranet managers and designers with an easy-to-use method of assessing the strengths and weaknesses of their intranet. It contains a substantial set of heuristics (guidelines or criteria), allowing a detailed intranet review to be conducted that focuses on a wide range of functionality, design and strategy.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Lean Startup Tools for Scrum Product OwnersTechWell
In just a few years, the Lean Startup movement has gained influence by promoting a powerful but simple agile product management toolset—one that complements agile software development approaches such as Scrum and kanban. Arlen Bankston explores the tools and techniques product owners at startup companies and others are employing today for project visioning, experimental design, evaluating new feature impact, prototyping, split testing, and gaining early customer feedback. He demonstrates tools like Google Analytics and reveals where to find and how to exploit "pirate metrics." With case studies, Arlen illustrates how these approaches have been applied on large and small projects. Because the Scrum Product Owner role is often oversimplified yet difficult to execute well, these techniques have been welcomed in organizations ranging from Silicon Valley startups to the US government and its contractors. Join Arlen and add your name to the list!
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
Using Northwoods' step-by-step framework, learn how to develop a robust blog that can boost website traffic and increase leads.
Northwoods President and CEO Pat Bieser presented this workshop at the company's (TUG) Titan User Group event on Thursday, June 4.
My colleague and I managed a team of 5 to 7 writers, using Agile processes to successfully overhaul a Help system for complex genetic sequencing software in just over six months. The approach uses 3 weekly sprints that gets each writer 1) analyzing and identifying gaps in existing content 2) writing and updating content, and then 3) peer editing and revising content. The sprints overlap so that every week each writer is actively writing, peer reviewing and editing content.
Facing deadlines for frequent quarterly releases, we used Excel spreadsheets and OneNote notebooks to record meeting notes, topic TOCs and assignments, rather than a more administrative intensive ticket-based system (such as JIRA). Writers, whose skill levels ranged from junior to senior, learned how to use the software through hour-long question-and-answer group sessions with SMEs.
Attend this session to learn how an agile writing process can help boost collaboration and increase comradeship amongst information developers; decrease the time spent with subject matter experts, and optimize content development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.
Browser’s Castle: Defend Your Code Like a DesignerFITC
Presented at Web Unleashed 2017
More info at www.fitc.ca/webu
presented by Liam Oscar Thurston, TWG
and Ksenija Gogic, TWG
Overview
When your designer’s not available, or – better yet – you’re the designer, you need to defend your code… and your designs. In this talk, Liam will cover Design Principles 101, Sketch 101 for Front-End, How to Defend Your Work, and lots more. Over a decade of leading design and engineering teams to achieve collaborative glory, Liam has learned how to help both succeed. Ksenija Gogic, front-end superhero of TWG fame will join Liam to regale you with tips from both sides of the struggle.
Objective
To empower all front-end developers to succeed as designers and defenders while creating pure beauty in the browser.
Target Audience
Front-end developers, designers, product managers
Assumed Audience Knowledge
Junior understanding of design tools, intermediate + understanding of front-end frameworks.
Five Things Audience Members Will Learn
Design Principles 101
Sketch 101 for Front-end
How to Defend Your Work
Lessons From the Front-End
How to Get Along With Your Team
ICONUK - Requirements Gathering "...or the secret art of mind reading"Femke Goedhart
Session slides for our session on Requirements Gathering as given by Femke Goedhart & Tim Clark on September 2nd at ICON UK in Brighton.
Session abstract:
Often forgotten or trivialized, good requirements gathering can make or brake your project. This session will give you techniques and tips on how to effectively get to the core of the requirements, identify ways of prioritizing them and explains some core concepts of Functional and Technical design elements. Based on years of experience gathering requirements (and working with them!) Femke & Tim will take you through some of the real life examples they've come across and a lot of do's & dont's they've seen (and despaired over)!
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Lean Startup Tools for Scrum Product OwnersTechWell
In just a few years, the Lean Startup movement has gained influence by promoting a powerful but simple agile product management toolset—one that complements agile software development approaches such as Scrum and kanban. Arlen Bankston explores the tools and techniques product owners at startup companies and others are employing today for project visioning, experimental design, evaluating new feature impact, prototyping, split testing, and gaining early customer feedback. He demonstrates tools like Google Analytics and reveals where to find and how to exploit "pirate metrics." With case studies, Arlen illustrates how these approaches have been applied on large and small projects. Because the Scrum Product Owner role is often oversimplified yet difficult to execute well, these techniques have been welcomed in organizations ranging from Silicon Valley startups to the US government and its contractors. Join Arlen and add your name to the list!
Part 1: Assessing the Current State: Needs Analysis and Information Gathering
Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.
Using Northwoods' step-by-step framework, learn how to develop a robust blog that can boost website traffic and increase leads.
Northwoods President and CEO Pat Bieser presented this workshop at the company's (TUG) Titan User Group event on Thursday, June 4.
My colleague and I managed a team of 5 to 7 writers, using Agile processes to successfully overhaul a Help system for complex genetic sequencing software in just over six months. The approach uses 3 weekly sprints that gets each writer 1) analyzing and identifying gaps in existing content 2) writing and updating content, and then 3) peer editing and revising content. The sprints overlap so that every week each writer is actively writing, peer reviewing and editing content.
Facing deadlines for frequent quarterly releases, we used Excel spreadsheets and OneNote notebooks to record meeting notes, topic TOCs and assignments, rather than a more administrative intensive ticket-based system (such as JIRA). Writers, whose skill levels ranged from junior to senior, learned how to use the software through hour-long question-and-answer group sessions with SMEs.
Attend this session to learn how an agile writing process can help boost collaboration and increase comradeship amongst information developers; decrease the time spent with subject matter experts, and optimize content development.
Presented November 28, 2018, at Quadrus Conference Center for Information Development World 2018.
Browser’s Castle: Defend Your Code Like a DesignerFITC
Presented at Web Unleashed 2017
More info at www.fitc.ca/webu
presented by Liam Oscar Thurston, TWG
and Ksenija Gogic, TWG
Overview
When your designer’s not available, or – better yet – you’re the designer, you need to defend your code… and your designs. In this talk, Liam will cover Design Principles 101, Sketch 101 for Front-End, How to Defend Your Work, and lots more. Over a decade of leading design and engineering teams to achieve collaborative glory, Liam has learned how to help both succeed. Ksenija Gogic, front-end superhero of TWG fame will join Liam to regale you with tips from both sides of the struggle.
Objective
To empower all front-end developers to succeed as designers and defenders while creating pure beauty in the browser.
Target Audience
Front-end developers, designers, product managers
Assumed Audience Knowledge
Junior understanding of design tools, intermediate + understanding of front-end frameworks.
Five Things Audience Members Will Learn
Design Principles 101
Sketch 101 for Front-end
How to Defend Your Work
Lessons From the Front-End
How to Get Along With Your Team
ICONUK - Requirements Gathering "...or the secret art of mind reading"Femke Goedhart
Session slides for our session on Requirements Gathering as given by Femke Goedhart & Tim Clark on September 2nd at ICON UK in Brighton.
Session abstract:
Often forgotten or trivialized, good requirements gathering can make or brake your project. This session will give you techniques and tips on how to effectively get to the core of the requirements, identify ways of prioritizing them and explains some core concepts of Functional and Technical design elements. Based on years of experience gathering requirements (and working with them!) Femke & Tim will take you through some of the real life examples they've come across and a lot of do's & dont's they've seen (and despaired over)!
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
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seo news
seo writing
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seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
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seo services
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seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
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web optimization
search engine placement
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search engine optimizer
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search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
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affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
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mobile seo
best seo company
search engine optimization firms
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seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
DrupalGovCon - Taming Your Data 2023.pdfDesignHammer
Google Analytics 4 (released in 2020) provides many structural improvements over Universal Analytics (the previous version), but default GA4 events and reports leave many important questions unanswered. Fortunately there are numerous places where Google Analytics 4 can be customized or extended to optimize tracking and relevant reporting.
In this session, we will outline common optimizations for GA4 and how to leverage Google Tag Manager and Google Looker Studio to keep your optimizations and reporting clean and well documented.
In this webinar, we will discuss:
- Google Analytics 4 in 5 minutes
- Enhanced Measurement Events, Recommended Events, and Custom Events
- 3 common ways to track form submissions
- Customizing reporting to highlight your target metrics
Central NJ Web Developers Meetup - Google Analytics 4.pdfDesignHammer
Universal Analytics (Google Analytics 3) is reaching end of life. Upgrade to Google Analytics 4 (other another analytics platform) before Universal Analytics stops collecting data! Learn the differences between UA and GA4, privacy considerations for Google Analytics, & how and when to implement GA4.
Increasing Traffic to your Drupal Blog with Automated RSS Email CampaignsDesignHammer
Taking advantage of RSS (Really Simple Syndication) feeds to automate your newsletter campaigns can be a simple way to increase traffic to your blog, especially if you don’t want to pay for a fancy marketing automation tool. During this session we will discuss the basics behind building out automated newsletter campaigns in RSS-compatible email marketing tools such as Mailchimp.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Have you or your nonprofit fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
Successful Project Estimation: How to Get Your Weekends BackDesignHammer
Do inaccurate estimates frequently lead to you and your team burning the midnight oil or working through your weekends to meet project deadlines? Our team takes both meeting project deadlines and work-life balance seriously and we have developed a system to both accurately estimate projects and manage our team’s capacity to make weekend work the exception rather than the rule.
Access Not Denied: Accessible Websites for AllDesignHammer
Website Accessibility refers to the idea that people of all abilities and disabilities should be able to access online content. These disabilities can impair vision, hearing, and movement. Since the early days of the web, accessibility focus in the US has been on government run, and government funded websites. This can often include Nonprofits, but even if it is not required, making your website accessible better serves your audience. We will provide a high-level overview of website accessibility, how to think about website accessibility from an organizational perspective, and how to start a website accessibility initiative in your own organization.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Website Accessibility: It’s the Right Thing to doDesignHammer
Website Accessibility refers to the idea that people of all abilities and disabilities be able to access online content. These disabilities can impair vision, hearing, and movement. Since the early days of the web, accessibility focus in the US has been on government run, and government funded websites. This may soon change. Even if the new regulations don’t apply to your business, learn what is involved in making your website accessible to better serve your customers. It’s the right thing to do.
Get it right the first time through cheap and easy DIY usability testingDesignHammer
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
Website Redesign: Are you planning to succeed or succeeding to fail? It all s...DesignHammer
Don’t let planning your next website project become a full-time second job. Join us for a fresh look at the planning, RFP writing, and hiring process. We’ll provide a “from the trenches” look at common points of failure and provide tactics for avoiding them through guidelines, tips, case studies, and role-play.
During this session attendees will learn:
how to plan a successful website project
how to prepare an appropriate RFP
how to select appropriate internal resources and/or external vendors
Session Twitter Handle: #DMFBRFP
The Intersection of Usability, Accessibility, and SEODesignHammer
Presented by David Minton (Managing Partner) at
NCTech4Good Meetup (01/18/2012)
Note: This is essentially the same as the Wake Tech Community College presentation.
When considering a website’s optimal level of Usability, it becomes evident that the practices of SEO and Accessibility also factor greatly into this area of the website’s success. To achieve a website with a high degree of Usability, one must develop it with three audiences in mind; 1) average visitors, 2) disabled visitors, and 3) search engine robots. As each user browses through the site, there are hurdles to overcome such as interpreting hyperlinks, images, and flash files. While implementing a few techniques will improve the user experience for a particular audience, benefits can be found in the Usability improvement for all three. Through adequately preparing it to reach all three audiences, you are ensuring the site achieves the basic goal of effective online communication.
This presentation will cover the basics of Usability, Accessibility and SEO, how they are interrelated and discuss what solutions are available to serve each audience and improve overall website Usability.
Presentation at the NCTech4Good conference in Chapel Hill, NC on April 15, 2011. The presentation covers upgrading to Drupal 7 from Drupal 6 (or another system), and covers best practices, recommendations. Update.php and migrate module are both discussed.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
7. Search Engine Optimization
“In my experience, the traffic difference from
position #1 to position #11 is…something
closer to 1/100th of the visits.”
Rand Fishkin
CEO Co-Founder of SEOmoz
7
8. Is SEO Science or Magic
“Any sufficiently advanced technology is
indistinguishable from magic.”
Arthur C. Clarke’s Third Law of Prediction
8
9. Is SEO Science or Magic
“The technology behind Google’s search
algorithm is a closely held secret; no amount
of SEO work can guarantee top placement.
The only company that can guarantee you a
top spot in Google is Google.”
David Minton
DesignHammer
9
10. Is SEO Science or Magic
“Our most recent algorithm does contain
signals that can be gamed. If that one were
100 percent transparent, the bad guys would
know how to optimize their way back into
the rankings.”
Matt Cutts
Google
10
11. Is SEO Science or Magic
“Google works in mysterious ways.”
Stephen Pashby
DesignHammer
11
12. Types of SEO
• Pay-per-click (PPC)
• Organic Search
• Off-page optimization
• On-site optimization
• On-page optimization
12
13. Pay-Per-Click
• Largest: Google AdWords,Yahoo! Search
Marketing, and Microsoft adCenter
• PPC results not based on website content
• Outside scope of presentation
13
20. Usability
“Usability means making sure something works
well, and that a person of average ability or
experience can use it for it’s intended purpose
without getting hopelessly frustrated.”
Steve Krug,Author — Don't Make MeThink:
A Common Sense Approach toWeb Usability
20
21. 21
Optimized for
users’ search? No
Fail
No
Fail
No
Fail
Top search
position
On target copy on
landing page?
Yes
Profit
Yes
Enticing title and
description?
Yes
User Behavior
23. Google Updates
• Google regularly updates their algorithms
to:
• Deliver the best search results
• Adapt to SEO techniques that (Google
feels) distort the search results
23
24. Google Safari
• Google seldom alerts users about
algorithm updates. In 2013, Google began
to roll out more frequent, incremental
updates.
• The SEO community has to “hunt” for
these updates “in the wild.”
24
26. What is Hummingbird?
• Released August 2013
• Updated the Google recipe of the over 200
“ingredients” of page quality
• Most major update to the core algorithm
since 2001
• Incorporates previous updates (Panda, etc.)
• Name come from being “precise and fast”
26
28. What is Panda?
• Released February 2011
• Affected about 12% of all search results
• Intended to penalize low quality websites
• Updated about once per month
• Named for key engineer on team
28
29. How to get bitten
• Duplicate content on website*
• Low-quality content on website
• Low content to ad ratio
• Content on your website on other sites
✴Solution discussed later
29
31. What is Penguin?
• Released April 2012
• Affected about 3% of English search results
• Intended to decrease search engine ranking
of websites that violate Google’s TOS
• Major update in May 2013
• Named two days after the update took
effect
31
32. How to get pecked
• Incoming links from low-quality websites:
• Participate in Link Exchange Schemes
• Purchase paid links
• Listing in low-quality, un-curated
directories
32
42. Incoming links
Tens of thousands of incoming links, like this:
“You will need Acrobat Reader to read or
print this document.To download Acrobat
Reader click here.”
42
44. Penguin watch: Off-page
44
• Look for high-quality, relevant links with a
diverse selection of keywords
• Do not use link exchanges, paid links, low
quality sites, or request links from “bad
neighborhoods”
• Offer content to other quality sites in
exchange for links(guest blog posts, articles,
etc.)
45. Getting pecked by
Penguin
• Active: requesting links from low quality
sites
• Evil: links submitted to bad sites by
competitors*
✴Monitor your back links!
45
65. Canonical
• For websites with nodes (not paths) of
duplicate or very similar content
• Prevents dilution of incoming links
• Reduces chance of penalty by search
engines for duplicate content
65
70. Caching
• Google crawls as anonymous user
• Cache pages for anonymous users
• Consider Caching Server (Memcached)
• Consider Reverse Proxy (Varnish)
70
75. Page Title
• Top item in SERP listing
• Default in Drupal is :node title: | :site:
• Modules allow separate optimization
between the page title and the node title
• Individually created for each page
• Procedurally created via tokens
75
79. Meta Description
• If relevant, may be displayed as the SERP
listing description
• Not counted for placement
• Allows content creators to craft a targeted
description of the page
• Individually created for each page
• Procedurally created via tokens
79
83. Structure tags
HTML tags used to identify the significance of
content, such as:
• title — document title
• h1 — level one headline
• p — paragraph
83
84. Presentation
The style applied to content that affects the
way it looks. An example of a CSS style:
h1 {!
!font: bold 24px arial;
!margin: 10px 0 10px 0;
}
84
89. Panda watch: On-page
• Content should be main focus of page
• Avoid machine generated content
• Avoid over optimization of content
• Create content for USERS, not ROBOTS
89
90. It Doesn’t End Here
The battle for SEO dominance never ends.
90
91. Other Hurdles
• SEO is a contest, there can only be one #1
• You must beat others to move up SERP
• Without keyword research all efforts are a
shot in the dark
• Content creators must buy in to succeed
• Off-site factors can trump any on-site work
91
92. Conclusion
• Drupal best practices will provide a solid
framework for SEO efforts
• SEO is fun!
92