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WordPress SEO Site Optimization Strategies & Techniques
1. WordPress SEO
Site Optimization
Strategies & Techniques
Optimize your WordPress website with SEO.
Jeff Kemp
Founder,SiteSubscribe&MileHighMarketing Wed Feb 29, 2012
2. Bio
• SiteSubscribe - Founder
• Managed WordPress Hosting for Businesses and Non-Profits
• BUILD+HOST+MAINTAIN+SUPPORT+PROMOTE
• MileHighMarketing.com – Founder
• MileHighTechGuy.com– Tech Blog
• WordPressInteractiveTraining.com – Organizer
3. ****WORDPRESS SEO****
Main Areas to Focus On for SEO
√ Analytics
√ Permalinks
√ Onpage Optimization
√ Page Load Speed
√ Internal Crosslinking
√ External Backlinks/Linkbuilding
4. Analytics
Track & Measure Success
√ Setup Google Analytics
http://www.google.com/analytics
SERP = Search Engine Results Page (search engine position)
√ Plugins
• ‘google-analytics-for-wordpress’ plugin
• ‘google-analytics-dashboard’ plugin
√ Check your Google Page Rank
http://www.prchecker.info
Wikipedia - PageRank
5. On-Page SEO
‘SEO Fundamentals’
√ Start with good original content
• Include text/images/videos/links
√ 'WordPress SEO' plugin(or ‘All-In-One SEO’ plugin)
http://yoast.com/wordpress/seo/
6. On-Page SEO…
√ Page Title
• Don’t ‘keyword stuff’ your page slug (URL).
• Don’t make Titles or slugs overly long (keep keywords towards
front).
• Don’t make URL structure too complex (keep page hierarchy
mostly flat).
Check ‘WordPress SEO’> Title for:
%%title%% %%sitename%%
√ 'SEO Slugs' plugin(or ‘SEO Post Links' plugin(remove ‘stop words’))
√ 'Quick Page Post Redirect' plugin
√ ’Permalink Finder' plugin
√ Page Description
7. On-Page SEO…
√ Header Tags
√ Link Tags - ‘Broken Link Checker’
plugin*
√ Image Tags - ’SEO Friendly Images' plugin
√ Image Filenames - ’Enable Media Replace' plugin
√ Add Category Descriptions
√ XML Sitemap - 'WordPress SEO' plugin
(*disable when not in use)
9. No Follow Links
Avoid Duplicate Content
• Avoid duplicate page ‘slugs’
• 'no-index' categories, archives, authors
Nofollow
• Use ‘nofollow’ HTML attribute on links you don’t want to support to prevent ‘leaking’ of rank juice to
other sites (respected by Google, Yahoo, Bing)
• Sponsored/paid links
• Untrusted external content
• Links to pages that don’t need to be indexed: Sign In, Registration, Contact, Privacy Policy links
• RSS/Feedburner links
• WordPress automatically adds nofollow to comment links.
<a href="http://www.example.com/" rel="nofollow">Link text</a>
Plugins
√ ‘Ultimate NoindexNofollow Tool II’ plugin √ ’Robots Meta’ plugin
√ ’NoFollowr’ plugin √ ’Comment Luv’ plugin
√ ’ Quick Page Post Redirect’ plugin √ ’ seo-no-duplicate’ plugin
Wikipedia - PageRank
10. Page Load Speed
Affects Page Ranking / SERP
Test before & after changes or activated plugins to see
impact
√ 'Page load time' Chrome extension
√ webpagetest.org
√ Yslow or Google Page Speed [Firefox extensions]
Use a good host & a good hosting plan
√ SiteSubscribe – http://SiteSubscribe.com
√ HostGator - http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=MileHigh
(Affiliate links)
√ BlueHost - http://www.bluehost.com/track/milehigh
11. Page Load Speed…
WordPress Optimization Plugins
√ 'WP Smush.it' plugin*
√ 'wp-cleanfix’ plugin*
√ 'WP Super Cache' plugin(or √ ’W3 Total Cache' plugin, very
advanced)
√ 'p3-profiler' plugin*
Try them one at a time to see impact & compatibility.
(*disable when not in use)
12. Internal Crosslinking
√ ‘SEO Smart Links’ plugin
√ ‘SEO Auto Links & Related Posts’ plugin
SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow
and much more.
SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding
posts, pages, categories and tags on your blog.
Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart
links allows you to set nofollow attribute and open links in new window.
