Search engine optimization (SEO) involves optimizing web pages to achieve higher rankings in search engine results. It has two main components: crawlers that fetch web page information and algorithms that determine relevancy. The goals of SEO are to steer clear of issues that impede crawlers, create pages that conform to relevancy algorithms, and help users find websites. Keyword research is key to determine what people search for and how to optimize pages accordingly. While SEO requires work to optimize websites, it can increase visibility, rankings, and marketing success through search engines.

1. Search Engine Optimization Search Engine Optimization Search Engine Optimization

2. How Search Engines Work Search engines have two main components Crawler (Bot, spider) Fetches information from web pages Algorithm Determine relevancy by considering content on the web page. Search Engine Optimization

4. History of SEO 2006 2010 1998 2002 2008 1994 2000 2004 1996 Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs In response to the dominance of on page SEO, algorithm cracking software is developed Google announced a campaign against paid links that transfer PageRank Google toolbar, for the first time SEOs have a record of their PageRank Google launches Search engines change their algorithms of ranking websites Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant Web crawler, the world’s first full text index of the web, is launched Inktomi powers MSN’s search debut Google AdWords launches with a CPM model Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies Search Engine Optimization

5. Main Purposes of SEO Search Engine Optimization

7. Search engines want to show the best pages

8. Having the best page is your SEO goal

9. You need to know what keywords are being used

10. Using keyword research tools helps you know what searched forSearch Engine Optimization

11. Creating a Search-Friendly Website Brainstorming Main Categories and Subcategories For The Web Site How pages are linked together tells people and Search engines what’s important Find what people most interested and create categories accordingly More Clicks to a page receives less important to it Link Juicing Link important pages to home page of the site and use links with keywords. Using Keywords in Domain Names and URLS Search Engine Optimization

12. Advantages of SEO Increased Visibility Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it. Higher Rankings SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search. Internet Marketing If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful. Search Engine Optimization

13. Disadvantage of SEO Require well made sites Everyone must make changes to their web site. If someone has invested heavily in a search engine-unfriendly site, he may not want to implement workarounds to make it more welcoming to engines. No predictions Nobody can predict how many rankings we'll get for a particular search term or engine; nor can we predict how much traffic we'll get. Limitations on using keywords We are limited as to the number of search terms we can target by the number of web pages we have to optimize Search Engine Optimization

14. Similar Technologies Search Engine Optimization is one form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. And there are also other ways of achieving the goal mentioned above. PPC (Pay per click) Pay per click (PPC) is an Internet advertising model used on website's, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Paid inclusion Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Search Engine Optimization

16. Universal search and real time search is going to be more of a factor

17. Less commercial content to be found in organic search results

18. The more things change, the more they stay the sameSearch Engine Optimization

19. Thank You Search Engine Optimization