This document discusses different tools for annotating content in WordPress. It describes several plugins that can be used to add annotations like tags, ratings, and schema.org metadata. While some plugins provide comprehensive SEO features or auto-annotations, they may not allow direct text annotation. The best approach is to use a plugin like SEO Ultimate that offers control over metadata and annotations while also allowing manual schema.org markup. In the future, better WordPress plugins may be able to handle all annotation needs including direct text annotation and connections to linked open data.

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How to annotate content in
wordpress
Tools and usage
Martin Kammerlander STI

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Outline
• Annotations?
• Some tools, their capabilities and their usability
• Conclusions
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Annotations?
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• What is meant by annotations?
– Very generic it means enriching content with information without
modifying the content.
• Example: comment for a text in PPT
– In terms of Web-pages (Web 2.0) annotations can have different
purposes:
• Rate/comment a resource, image or an article
• Tags and Hashtags for various resources
• Enrich a page with information for social networks (i.e. open
graph)
• Up to a certain extend also website SEO optimation for search
engines. SEO in parts is also annotation in some sense!
– In Terms of Web-pages (Web 3.0 and above)
• Give the text a real meaning, make it machine readable
(schema.org, RDF(a))
• One of the best ways nowadays. Will replace the others very
likely

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Tools for wordpress
• Some have very advanced automated features and full automated
Annotation options for the whole Web-page
– Lots of auto tagging and auto annotating
– Lots of include/ship with other SEO stuff.
• SEO might cold fill a bachelor study :P
– Many many different manual and semi-automated annotation
techniques.
• Is more and many automatically better?
• Some are in between. Do offer many options and the most important
ones
– One mostly can choose which annotation techniques he wants to
use
• Some that provide schema.org annotations only, only allow manual
annotations for example for a wp article
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Tools for wordpress - 'SEO Ultimate'
• Gives you control over title tags, noindex, meta tags, Open Graph,
slugs, canonical, autolinks, 404 errors, rich snippets
• Also offers a very small subset of schema.org for an article/post
• It is not possible to directly annotate terms from within the article
• Very good and easy overview and handling of the annotations and SEO
of the whole page.
– Article settings
– Overall settings
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Tools for wordpress - 'All In One Schema.org
Rich Snippets'
• Currently used by TVB Innsbruck
• Auto-magically, somehow does enrich a post or an article with
schema.org annotations
– Very likely uses internal Wordpress rules for to auto generate a
certain schema.org subset
• Does also allow manual interaction from within an article
– Set the type of the article i.e. Person, Review, Event, Video...
• Does not offer to directly annotate items in the article
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Tools for wordpress – 'Schema Creator by
Raven'
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• Provides an easy to use form to embed properly constructed
schema.org microdata into a Wordpress post or page
• Does not offer additional tools beside that, only a few settings in the
plugin itself
• Customizable CSS
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Conclusion
• It is very important nowadays to use at least open-graph for annotations
– Needed for the correct representation within social networks
– Can also be parsed by search engines and crawler tools
• We need however schema.org to be more expressive. And to be
understood by search engines syntactically & semantically
– Examples: type of article/resource, ratings, organizations...
• Mixing plugins can be tricky and may lead to side effects
– One needs to be careful with this
• There is no solution that can handle everything yet. But SEO Ultimate
seems to be very close to it
– Needs to improve schema.org capabilites
– Needs to add possibility to directly annotate text
• Would be nice to have a presentation also about DBpedia/LOD
wordpress plugins. Hint: „PoolParty Thesaurus“
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Sources and Links
• SEO Ultimate: https://wordpress.org/plugins/seo-ultimate/
• All in one schema.org:
https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets
• Schema creator by Raven:
https://wordpress.org/support/view/plugin-reviews/schema-creator
• PoolParty Thesaurus:
https://wordpress.org/plugins/poolparty-thesaurus/
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Thank you for your attention!
Questions?
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