Basic pointers on Search Engine Optimisation (SEO) for Drupal. Learn what modules to use to optimise your Drupal website on the internet.

1. Search Engine Optimisation (SEO)& Drupal 17 February 2010 Sydney Drupal Meeting @ ABC Ultimo

3. I’m a Drupal User.

4. I run a collection of niche content websites.

9. Is a specialised field. There are jobs online advertising full time SEOers – mainly focused on optimising search results. As large companies recognise the importance of their rankings on the SERPs. (Search Engine Results Page)

10. White hat vs black hat (still works – people still do it because there is a lot of money in this business) This is a white hat presentation.

14. Page Title

15. Pathauto

16. Path Redirect

17. Global Redirect

18. Taxonomy Title

19. Meta Tags

20. XML Site map

21. URL List

22. Sitemap

24. Menu Attributes

25. Site verification

26. Scheduler

27. Read more link

28. HTML Purifier

30. Meta Tags Module Not important for SEO but can control what appears in the SERPs. Important because it may influence the clickthrough rate from SERPs to your website. (Surfing Psychology – scanning SERPs)

34. Usually a balance of target keywords. 3-5% target keyword density in content.

35. Watch how you use html tags: strong, em, h1, h2, h3, alt and title tags