Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
In the continual quest for sustainable growth, companies
have traditionally focused on the competition.
They have fought over the same customers, tried to
improve on the same benefits, and hoped to wring
profits from a shrinking revenue stream. In Blue
Ocean Strategy, professors W. Chan Kim and Renée
Mauborgne argue that the key to success is to make the
competition irrelevant. They offer a practical, tested
analytical framework that innovators in any sector
can use to create new, uncontested market space. In
this “blue ocean,” organizations can take advantage
of untapped demand and deliver powerful leaps in
value—both for their customers and for themselves.
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
In the continual quest for sustainable growth, companies
have traditionally focused on the competition.
They have fought over the same customers, tried to
improve on the same benefits, and hoped to wring
profits from a shrinking revenue stream. In Blue
Ocean Strategy, professors W. Chan Kim and Renée
Mauborgne argue that the key to success is to make the
competition irrelevant. They offer a practical, tested
analytical framework that innovators in any sector
can use to create new, uncontested market space. In
this “blue ocean,” organizations can take advantage
of untapped demand and deliver powerful leaps in
value—both for their customers and for themselves.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
This is the concluding presentation of a two part webinar for Blue ocean strategy.
The presentation introduces the audience to the core principles of Blue Ocean Strategy - which comprise of the six steps viz 1) Reconstructing Market Boundaries 2) Focusing on the Big Picture 3) Reaching Beyond Existing Demand 4) Getting the strategic sequence right 5) Overcoming organizational Challenges 1) Building execution into strategy.
The presentation also focuses on How the Boundaries can be reconstructed with 6 Paths Framework, How one can focus on big Picture by utilizing the visual strategy framework and PMS Maps, How One can reach beyond the existing demand by utilizing the Three tiers of Non Customers framework, How one can get their strategic sequence right by utilizing the buyer utility map, Price corridor of masses and overcoming organization hurdles framework.
The presentation also details on how to overcome the organizational hurdles and ways of building execution into strategy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience through simple means and examples and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Drawing on more than a decade of new work, Kim and Mauborgne show us how to move beyond competing, inspire our people's confidence, and seize new growth, guiding us step-by-step through how to take our organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift our self, our team, or our organization to new heights of confidence, market creation, and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether we are a cash-strapped startup or a large, established company, non-profit or national government, we will learn how to move from red to blue oceans in a way that builds our people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower us to succeed as we embark on our own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Glo-Bus Winning Strategy: The tested Strategy to Win Glo-busAmi Sampath
A concise presentation on glo-bus winning strategy, which includes some glo-bus simulation tips for those who are taking up the glo-bus business strategy game. Glo-bus business strategy game demystified is an ebook consist of some valuable glo-bus simulation cheats and tactics to win the game with a minimum effort.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
The Blue Ocean Strategy (BOS) is still relatively new and had been introduced only in 2004 by W. C. Kim and
R Mauborgne.
Its principles are simple but its operationalisation and implementation has yet to be properly
synchronized.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
This is the concluding presentation of a two part webinar for Blue ocean strategy.
The presentation introduces the audience to the core principles of Blue Ocean Strategy - which comprise of the six steps viz 1) Reconstructing Market Boundaries 2) Focusing on the Big Picture 3) Reaching Beyond Existing Demand 4) Getting the strategic sequence right 5) Overcoming organizational Challenges 1) Building execution into strategy.
The presentation also focuses on How the Boundaries can be reconstructed with 6 Paths Framework, How one can focus on big Picture by utilizing the visual strategy framework and PMS Maps, How One can reach beyond the existing demand by utilizing the Three tiers of Non Customers framework, How one can get their strategic sequence right by utilizing the buyer utility map, Price corridor of masses and overcoming organization hurdles framework.
The presentation also details on how to overcome the organizational hurdles and ways of building execution into strategy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience through simple means and examples and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Drawing on more than a decade of new work, Kim and Mauborgne show us how to move beyond competing, inspire our people's confidence, and seize new growth, guiding us step-by-step through how to take our organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift our self, our team, or our organization to new heights of confidence, market creation, and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether we are a cash-strapped startup or a large, established company, non-profit or national government, we will learn how to move from red to blue oceans in a way that builds our people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower us to succeed as we embark on our own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Glo-Bus Winning Strategy: The tested Strategy to Win Glo-busAmi Sampath
A concise presentation on glo-bus winning strategy, which includes some glo-bus simulation tips for those who are taking up the glo-bus business strategy game. Glo-bus business strategy game demystified is an ebook consist of some valuable glo-bus simulation cheats and tactics to win the game with a minimum effort.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
The Blue Ocean Strategy (BOS) is still relatively new and had been introduced only in 2004 by W. C. Kim and
R Mauborgne.
Its principles are simple but its operationalisation and implementation has yet to be properly
synchronized.
This is a very valuable tool and a conceptual model pertaining 'Strategy' with a Blue Ocean perspective. This is equally important for business executives and MBA students.
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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2. 2
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Contents
1. Blue Ocean Vs. Red Ocean Strategy
2. Blue Ocean Strategy Tools
3. Strategy Canvas and Four Action Framework
4. Six Principles of Blue Ocean Strategy
5. Formulating Blue Ocean Strategy
6. Executing Blue Ocean Strategy
4. 4
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Blue Ocean vs. Red Ocean Strategy
• Create uncontested
market space
• Make the competition
irrelevant
• Create and capture
new demand
• Compete in existing
market space
• Beat the competition
• Exploit existing
demand
Blue Ocean Strategy Red Ocean Strategy
5. 5
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Blue Ocean vs. Red Ocean Strategy
• Break the value- cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation and low
cost
• Make the value-cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation or low
cost
Blue Ocean Strategy Red Ocean Strategy
6. 6
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Blue Ocean Strategy Tools
Strategy
Canvas
• A diagnostic tool for building a
compelling blue ocean strategy
• It captures the current state of play in
the known market space
• Allow you to understand :
• where the competition is currently
investing
• the factors the industry currently
competes on in product, service and
delivery
• what customers receive from existing
competitive offerings on the market
8. 8
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Four Action Framework
Eliminate
Reduce
Raise
Create
Which of the factors that the industry
takes for granted should be eliminated?
Which factors should be reduced well
below the industry’s standard?
Which factors should be created that
the industry has never offered?
Which factors should be raised well
above the industry’s standard?
9. 9
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Four Action Framework
The Case of Cirque du Soleil (A Circus Company)
• Theme
• Refined environment
• Multiple productions
• Artistic music and dance
Eliminate Reduce
Raise
Create
• Star performers
• Animal shows
• Aisle concession sales
• Multiple show arenas
• Fun and humor
• Thrill and danger
• Unique venue
10. 10
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Six Principles of Blue Ocean Strategy
1. Reconstruct market
boundaries
2. Focus on the big picture,
not the numbers
3. Reach beyond existing
demand
4. Get the strategic
sequence right
5. Overcome key
organizational
hurdles
6. Build execution into
strategy
Formulation Principles Execution Principles
12. 12
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1. Reconstruct Market Boundaries
• Focus on rivals within
industry
• Focuses on competitive
position within strategic
group
• Focuses on better
serving the buyer group
Head-to-Head Strategy Blue Ocean Strategy
• Looks across alternative
industries
• Looks across strategic
group within industry
• Redefines the industry
buyer group
13. 13
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1. Reconstruct Market Boundaries
• Focuses on maximizing
the value of product or
service offerings within
the bounds of its
industry
• Focuses on adapting to
external trends as they
occur
Head-to-Head Strategy Blue Ocean Strategy
• Looks across to
complementary product
and service offerings
• Participates in shaping
external trends over time
14. 14
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2. Focus on the Big Picture, not the Numbers
Focus on the
Big Picture, not
the Numbers
The Four Steps of
Visualizing Strategy
• Visual Awakening
• Visual Exploration
• Visual Strategy Fair
• Visual Communication
15. 15
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2. Focus on the Big Picture, not the Numbers
Visual
Awakening
• Compare your business with your
competitors’ by drawing your “as is”
strategy canvas
• See where your strategy needs to
change
16. 16
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2. Focus on the Big Picture, not the Numbers
Visual
Exploration
• Go to the field to explore the six
paths to creating blue oceans
• Observe the distinctive advantages
of alternative products and services
• See which factors you should
eliminate, create, or change
17. 17
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2. Focus on the Big Picture, not the Numbers
Visual
Strategy
Fair
• Draw your “to be” strategy canvas
based on insights from field
observations
• Get feedback on alternative
strategy canvases from
customers, competitors’
customers, and noncustomers
• Use feedback to build the best “to
be” future strategy
18. 18
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2. Focus on the Big Picture, not the Numbers
Visual
Communication
• Distribute your before-and-after
strategic profiles on one page for
easy comparison
• Support only those projects and
operational moves that allow your
company to close the gap to
actualize the new strategy
19. 19
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3. Reach Beyond Existing Demand
The Three
Tier of Non-
customers
• First tier: “Soon to be” non-
customers who are the edge of
your market, waiting to jump ship
• Second tier: “Refusing” non-
customers who consciously
choose against your market
• Third tier: “Unexplored” non-
customers who are in markets
distant from yours
20. 20
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4. Get The Strategic Sequence Right
The Sequence of Blue Ocean Strategy
Buyer utility
Is there exceptional buyer
utility in your business idea?
Price
Is your price easily
accessible to the mass of
buyers?
Cost
Can you attain your cost
target to profit at your
strategic price?
Adoption
What are the adoption
hurdles in actualizing your
business idea?
A commercially viable
blue ocean idea
23. 23
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5. Overcome Key Organizational Hurdles
Cognitive
Hurdle
(status quo)
Resource
Hurdle
• Ride the “Electric Sewer”
• Meet with Disgruntled Customers
• Redistribute resources to your hot
spots
• Redirect resources from your cold
spots
• Engage in horse trading
24. 24
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5. Overcome Key Organizational Hurdles
Motivational
Hurdle
Political
Hurdle
• Zoom in on Kingpins (key influencers)
• Place kingpins on a fishbowl
• Atomize to get the organization to
change itself
• Secure a consigliere on your top
management team
• Leverage your angels and silence
your devils
25. 25
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5. Build Execution Into Strategy
Fair Process of Strategy
Strategy Formulation Process
Fair Process – Engagement, Explanation, Expectation clarity
Attitudes
Trust and Commitment – “I feel my opinion counts”
Behavior
Voluntary Cooperation – “I’ll go beyond the call of duty”
Strategy Execution
Exceeds Expectation – self initiated
26. 26
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Source of Reference
• W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy,
HBS Publication.
You can obtain this excellent book at this link: http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-
Competition/dp/1591396190/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801926&sr=1-1