The Blue Ocean Strategy (BOS) is still relatively new and had been introduced only in 2004 by W. C. Kim and
R Mauborgne.
Its principles are simple but its operationalisation and implementation has yet to be properly
synchronized.
In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue Ocean Innovation - From Market-Taker to Market-Maker. This presentation discusses formulating new opportunities for your business or others in a new, refreshing way. Providing you some skills and a toolkit to "arm" you. Helping you become an integrator.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
Win without fighting, create uncontested market space, create new demand, make competition irrelevant, align the whole system of firm's activities in pursuit of differentiation and low cost, four principles of blue ocean strategy, value innovation and comparison with red ocean strategy
Red Bull Blue Ocean Strategy
Presentation explores Red Bull's strategic management and marketing tactics.
Presentation by Robert Wensley, Brett Lashley, Joanna Alencastro, Peter Jendrolovics
Harvard University, Summer 2011
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
This is a very valuable tool and a conceptual model pertaining 'Strategy' with a Blue Ocean perspective. This is equally important for business executives and MBA students.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. 2www.study Marketing.org
ContentsContents
1.1. Blue Ocean Vs. Red Ocean StrategyBlue Ocean Vs. Red Ocean Strategy
2.2. Blue Ocean Strategy ToolsBlue Ocean Strategy Tools
3.3. Strategy Canvas and Four Action FrameworkStrategy Canvas and Four Action Framework
4.4. Six Principles of Blue Ocean StrategySix Principles of Blue Ocean Strategy
5.5. Formulating Blue Ocean StrategyFormulating Blue Ocean Strategy
6.6. Executing Blue Ocean StrategyExecuting Blue Ocean Strategy
If you find this presentation useful, please consider telling others
about our site (www.studyMarketing.org)(www.studyMarketing.org)
4. 4www.study Marketing.org
Blue Ocean vs. Red Ocean StrategyBlue Ocean vs. Red Ocean Strategy
• Create uncontested
market space
• Make the competition
irrelevant
• Create and capture
new demand
• Create uncontested
market space
• Make the competition
irrelevant
• Create and capture
new demand
• Compete in existing
market space
• Beat the competition
• Exploit existing
demand
• Compete in existing
market space
• Beat the competition
• Exploit existing
demand
Blue Ocean StrategyBlue Ocean Strategy Red Ocean StrategyRed Ocean Strategy
5. 5www.study Marketing.org
Blue Ocean vs. Red Ocean StrategyBlue Ocean vs. Red Ocean Strategy
• Break the value- cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation and low
cost
• Break the value- cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation and low
cost
• Make the value-cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation or low
cost
• Make the value-cost
trade off
• Align the whole system
of a firm’s activities with
its strategic choice of
differentiation or low
cost
Blue Ocean StrategyBlue Ocean Strategy Red Ocean StrategyRed Ocean Strategy
6. 6www.study Marketing.org
Blue Ocean Strategy ToolsBlue Ocean Strategy Tools
StrategyStrategy
CanvasCanvas
• A diagnostic tooldiagnostic tool for building a
compelling blue ocean strategy
• It captures the current state of playcurrent state of play in
the known market space
• Allow you to understand :
• where the competition is currently
investing
• the factors the industry currently
competes on in product, service and
delivery
• what customers receive from existing
competitive offerings on the market
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Four Action FrameworkFour Action Framework
EliminateEliminate
ReduceReduce
RaiseRaise
CreateCreate
Which of the factors that the industry
takes for granted should be eliminated?eliminated?
Which factors should be reduced wellreduced well
belowbelow the industry’s standard?
Which factors should be createdcreated that
the industry has never offered?
Which factors should be raised wellraised well
aboveabove the industry’s standard?
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Four Action FrameworkFour Action Framework
The Case of Cirque du Soleil (A Circus Company)The Case of Cirque du Soleil (A Circus Company)
• Theme
• Refined environment
• Multiple productions
• Artistic music and dance
EliminateEliminate ReduceReduce
RaiseRaiseCreateCreate
• Star performers
• Animal shows
• Aisle concession sales
• Multiple show arenas
• Fun and humor
• Thrill and danger
• Unique venue
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Six Principles of Blue Ocean StrategySix Principles of Blue Ocean Strategy
1. Reconstruct market
boundaries
2. Focus on the big picture,
not the numbers
3. Reach beyond existing
demand
4. Get the strategic
sequence right
5. Overcome key
organizational
hurdles
6. Build execution into
strategy
Formulation PrinciplesFormulation Principles Execution PrinciplesExecution Principles
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New Market Space
• In Red Oceans, industry boundaries are defined and
accepted, and the competitive rules of the game are
known
• In Blue Oceans, there exists untapped market space,
demand creation, and the opportunity for highly
profitable growth
• Most Blue Oceans are created from within red oceans
by expanding industry boundaries
13. 13www.study Marketing.org
1. Reconstruct Market Boundaries1. Reconstruct Market Boundaries
• Focus on rivals within
industry
• Focuses on competitive
position within strategic
group
• Focuses on better
serving the buyer group
Head-to-Head StrategyHead-to-Head Strategy Blue Ocean StrategyBlue Ocean Strategy
• Looks across alternative
industries
• Looks across strategic
group within industry
• Redefines the industry
buyer group
14. 14www.study Marketing.org
1. Reconstruct Market Boundaries1. Reconstruct Market Boundaries
• Focuses on maximizing
the value of product or
service offerings within
the bounds of its
industry
• Focuses on adapting to
external trends as they
occur
Head-to-Head StrategyHead-to-Head Strategy Blue Ocean StrategyBlue Ocean Strategy
• Looks across to
complementary product
and service offerings
• Participates in shaping
external trends over time
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2. Focus on the Big Picture, not the Numbers2. Focus on the Big Picture, not the Numbers
Focus on the
Big PictureBig Picture, not
the Numbers
The Four Steps of
Visualizing Strategy
• Visual Awakening
• Visual Exploration
• Visual Strategy Fair
• Visual Communication
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2. Focus on the Big Picture, not the Numbers2. Focus on the Big Picture, not the Numbers
VisualVisual
AwakeningAwakening
• Compare your business with your
competitors’ by drawing your “as is”
strategy canvas
• See where your strategy needs to
change
17. 17www.study Marketing.org
2. Focus on the Big Picture, not the Numbers2. Focus on the Big Picture, not the Numbers
VisualVisual
ExplorationExploration
• Go to the field to explore the six
paths to creating blue oceans
• Observe the distinctive advantages
of alternative products and services
• See which factors you should
eliminate, create, or change
18. 18www.study Marketing.org
2. Focus on the Big Picture, not the Numbers2. Focus on the Big Picture, not the Numbers
Visual
Strategy
Fair
• Draw your “to be” strategy canvas
based on insights from field
observations
• Get feedback on alternative
strategy canvases from
customers, competitors’
customers, and noncustomers
• Use feedback to build the best “to
be” future strategy
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2. Focus on the Big Picture, not the Numbers2. Focus on the Big Picture, not the Numbers
Visual
Communication
• Distribute your before-and-after
strategic profiles on one page for
easy comparison
• Support only those projects and
operational moves that allow your
company to close the gap to
actualize the new strategy
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3.3. Reach Beyond Existing DemandReach Beyond Existing Demand
The ThreeThe Three
Tier of Non-Tier of Non-
customerscustomers
• First tier: “Soon to be” non-“Soon to be” non-
customerscustomers who are the edge of
your market, waiting to jump ship
• Second tier: “Refusing” non-“Refusing” non-
customerscustomers who consciously
choose against your market
• Third tier: “Unexplored” non-“Unexplored” non-
customerscustomers who are in markets
distant from yours
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4.4. Get The Strategic Sequence RightGet The Strategic Sequence Right
The Sequence of Blue Ocean StrategyThe Sequence of Blue Ocean Strategy
Buyer utilityBuyer utility
Is there exceptional buyer
utility in your business idea?
PricePrice
Is your price easily
accessible to the mass of
buyers?
CostCost
Can you attain your cost
target to profit at your
strategic price?
AdoptionAdoption
What are the adoption
hurdles in actualizing your
business idea?
A commercially viableA commercially viable
blue ocean ideablue ocean idea
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5.5. Overcome Key Organizational HurdlesOvercome Key Organizational Hurdles
CognitiveCognitive
HurdleHurdle
(status quo)(status quo)
ResourceResource
HurdleHurdle
• Ride the “Electric Sewer”
• Meet with Disgruntled Customers
• Redistribute resources to your hot
spots
• Redirect resources from your cold
spots
• Engage in horse trading
25. 25www.study Marketing.org
5.5. Overcome Key Organizational HurdlesOvercome Key Organizational Hurdles
MotivationalMotivational
HurdleHurdle
PoliticalPolitical
HurdleHurdle
• Zoom in on Kingpins (key influencers)
• Place kingpins on a fishbowl
• Atomize to get the organization to
change itself
• Secure a consigliere on your top
management team
• Leverage your angels and silence
your devils
26. 26www.study Marketing.org
5. Build Execution Into Strategy5. Build Execution Into Strategy
Fair Process of StrategyFair Process of Strategy
Strategy Formulation Process
Fair Process – Engagement, Explanation, Expectation clarity
Strategy Formulation Process
Fair Process – Engagement, Explanation, Expectation clarity
Attitudes
Trust and Commitment – “I feel my opinion counts”
Attitudes
Trust and Commitment – “I feel my opinion counts”
Behavior
Voluntary Cooperation – “I’ll go beyond the call of duty”
Behavior
Voluntary Cooperation – “I’ll go beyond the call of duty”
Strategy Execution
Exceeds Expectation – self initiated
Strategy Execution
Exceeds Expectation – self initiated
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Assignment:
Choose a real product that is already on the
market (it can be either one of the above or your
own preferences of product), brainstorm the value
factors of the product and develop the Strategy
Canvas