This document provides an introduction to Blue Ocean Strategy, which involves creating new market space and making competition irrelevant through strategic innovation. It outlines key concepts such as red oceans representing crowded markets and blue oceans representing new market space. The six principles of Blue Ocean Strategy are described, which involve reconstructing industry boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, getting the strategic sequence right, overcoming organizational hurdles, and building execution into strategy. The document also briefly discusses the related concept of Green Ocean Strategy and concludes that while red ocean strategies are necessary, blue ocean strategies are needed to sustain high performance through new opportunities.