1.
SEO 101
May 14, 2008
Mike Volpe
VP Marketing
HubSpot

2.
Inbound Marketing Summit
• September 8, 2008
• Cambridge, MA
• David Meerman Scott
• Lots more…
“If you liked the webinar,
you’ll LOVE the Inbound
Marketing Summit”

3.
Agenda
• What is SEO? Why is it important?
• SEO Basics
• Keywords
• On Page SEO
• Off Page SEO
• Measuring Results
• DIY vs DIFM

4.
What is SEO?
Why is it important?

5.
Marketers Doing Marketing

6.
People Blocking Marketing
Can Spam Act Signed into Law

7.
People Don’t Need Marketing