Keywords
are what your visitors
use to find your site

Keywords
establish relevancy
with search engines

Google isn’t stupid

Why do you need a
keyword map?
• Individual pages need to be optimized
• You want to be relevant for a range of
keywords
• Keyword maps help make keyword research
less messy

What is a keyword map?
A keyword map is a way of organizing the
keywords you want to target into a framework you
can incorporate into your site structure.

Setting up your keyword map
Image: wordtracker.com

Google Adwords
• Free tool (just create an Adwords account)
• Research terms that will establish RELEVANCY
• Ignore demand - you’re not the one bidding
At this point:
Relevant Keywords ≠ Traffic Keywords

Use Logic
Consolidate & rearrange as you go

The Framework Emerges

Translating to WordPress

Adding relevance to
category pages

Inbound Link Opportunity

Relevant
Keyword
Links
Most
Recent
Posts
Category Page “Updated” Every
Time a New Post is Published

Which Keywords Are Worth It?
• Low competition, relevant
• High search volume, relevant
• Ready to buy - low search volume ok

Demand vs Supply

Results for “Healthy Smoothies”
bit.ly/BrainstormTools

Match Up Categories

Questions?
Find me later:
@JenJamar
collaborate@jenjamar.com