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Looking Beyond the SEO Plugin

  1. LOOKING beyond the SEO plugin
  2. SEOwassoeasyintheolddays! Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  3. You'llbeonpageone You'llbeseeinggreatsights! You'lljointhewebmasters whosoartohighheights. You’lleasilyrank, becauseyou'llhavegreatspeed. You'llpassyourcompetitorsand you'llsoontakethelead. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  4. DOYOUREMEMBER: Whenakeywordwasjustakeyword?One wordandnomoreandnoless? Whenwebmaster’shidkeywordsinwhite textonwhitebackgrounds? Whendesktopwastheonlysearch? When300wordswasaworthyblogpost anditearnedgreendotapprovalandpage oneranking? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  5. OREVEN… When“notprovided”was actuallyprovidedinreports? Whena#1rankmeantyou’d actuallybeatthetopofpage onesearchresults? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  6. Ah…thosewerethegooddaysofSEO! Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  7. TODAYWECANQUICKLYLOSE CONTROLOFSEODUETO: Lackofdata Focusonpluginsandgreendots Strongercompetition Informationoverload Rulesandrestrictions Pandasandpenguins Knowledgegraphsandrichcards Personalizedsearch Mobileandvoicesearch Malwareandperformanceissues Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  8. YearsagoIlost myloveforSEO. Ifeltabandoned inaseaofclients, theirloveofgreendots, andtheirpenaltiesfrom tricksandshortcuts. WhenIlostmy loveforSEO, Ilostcontrolof mydestiny. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  9. Ineededtoremember thatSEOreallyisn’t aboutgreendots. Copyright © 2017 Web Savvy Marketing | All Rights Reserved Ineededto rememberwhat mademespecial andunique. Ineededto rememberthat SEOwasreally abouthelping otherssucceed.
  10. IneededtorememberthatIcouldmovemountains. IneededtorememberthatIdidmovemountains. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  11. SEOshowedmethatIcouldmovedmountains. IfoughtagainstthebigguysandIwon. Ididitbyfocusingentirelyonthe userandby helpingtheuserateachstageofhisjourney. Ieducated,Igainedtrust,andIbuiltauthority. Allbeforeweknewsuchtacticshelpedranking. Andthebestpart–itwasallbychance! Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  12. SEOhaschangedalotinthelastdecade. Andyet,SEOisstilltheexactsame. Thegoalofsearchhasalwaysbeenontheuser andcreatingapositiveuserexperience. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  13. Howcanyou standoutintoday’s overcrowded, constantlychanging worldofsearch? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  14. A.Getbacktobasics B.Focusontheuser C.Useasolidprocess Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  15. •  Start with questions about you and your target market •  Review your data •  Research competitors Research •  Build a seed list •  Pull search volumes •  Score for Relevance •  Create a sitemap for keywords Plan •  Write quality content •  Optimize for both SEO and usability •  Promote and link build •  Reverse engineer success and repeat Execute GoodSEOstillstarts andendswithstructure. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  16. YOURFIRSTSTEPISTOASK QUESTIONSABOUTYOU&YOURVISITOR: Whoareyou? Whatdoyoudo? Whatmakesyoudifferent? Whodoyoucompetewith? Whodoyouhelp? Howcanyouhelpthem? Whatproblemsdoyourvisitorshave? Whatquestionsdotheywanttoask? Canyouansweranyofthesequestions? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  17. Keywordsarestillimportant. They’rejustmorediverse! Wejustneedtoreviewthem differentlythaninthepast. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  18. Newusersarecomingonlineeveryday soqueriesaremuchmore diversethaneverbefore. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  19. What’sthetemperatureinPortugal? IsMacandCheesehealthy? HowdoIbuildawebsite? Howmanycentimetersareinameter? What’stheaverageageforbuyingacellphone? Where’stheclosestStarbucks? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  20. Youdon’thavetofightthe knowledgegraph,voicesearch,or anyotherGoogleshift. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  21. Youneedtoembrace Google’sshiftsand educateyourselfonthe sourceofthesechanges. YouneedtouseSEOto helptheusersucceed. Youneedtoaskquestions andoffersolutions. HowdoImakegreen eggsandham? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  22. Embracewhat makesyouunique. It’stheeasiestway tostandoutina crowdandthe easiestwaytomake animpactwith organicsearch. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  23. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  24. CanIanswerany questions? Copyright © 2017 Web Savvy Marketing | All Rights Reserved
  25. RebeccaGillWordPressAgencyOwner&SEOInstructor @rebeccagill RebeccaGill.com Digitalagencyservingsmallbusinessthroughenterpriselevelclients.Servicesandproducts includecustomwebsitedesignanddevelopment,SEOconsulting,andstockWordPressthemes. EighthouronlinecourseforDIYSEOeducation.Courseincludesvideos,how-totutorials,template downloads,andquizzes. ThreedayintensiveSEOtrainingworkshoptakingplaceinMayof2017.LearnmySEOprocess fromstarttofinishinaninteractiveandactivitydrivenclassroomsetting.Ticketsarelimited. Copyright © 2017 Web Savvy Marketing | All Rights Reserved
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