1.
LOOKING
beyond the
SEO plugin

2.
SEOwassoeasyintheolddays!
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3.
You'llbeonpageone
You'llbeseeinggreatsights!
You'lljointhewebmasters
whosoartohighheights.
You’lleasilyrank,
becauseyou'llhavegreatspeed.
You'llpassyourcompetitorsand
you'llsoontakethelead.
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4.
DOYOUREMEMBER:
Whenakeywordwasjustakeyword?One
wordandnomoreandnoless?
Whenwebmaster’shidkeywordsinwhite
textonwhitebackgrounds?
Whendesktopwastheonlysearch?
When300wordswasaworthyblogpost
anditearnedgreendotapprovalandpage
oneranking?
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5.
OREVEN…
When“notprovided”was
actuallyprovidedinreports?
Whena#1rankmeantyou’d
actuallybeatthetopofpage
onesearchresults?
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6.
Ah…thosewerethegooddaysofSEO!
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7.
TODAYWECANQUICKLYLOSE
CONTROLOFSEODUETO:
Lackofdata
Focusonpluginsandgreendots
Strongercompetition
Informationoverload
Rulesandrestrictions
Pandasandpenguins
Knowledgegraphsandrichcards
Personalizedsearch
Mobileandvoicesearch
Malwareandperformanceissues
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8.
YearsagoIlost
myloveforSEO.
Ifeltabandoned
inaseaofclients,
theirloveofgreendots,
andtheirpenaltiesfrom
tricksandshortcuts.
WhenIlostmy
loveforSEO,
Ilostcontrolof
mydestiny.
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9.
Ineededtoremember
thatSEOreallyisn’t
aboutgreendots.
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Ineededto
rememberwhat
mademespecial
andunique.
Ineededto
rememberthat
SEOwasreally
abouthelping
otherssucceed.

10.
IneededtorememberthatIcouldmovemountains.
IneededtorememberthatIdidmovemountains.
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11.
SEOshowedmethatIcouldmovedmountains.
IfoughtagainstthebigguysandIwon.
Ididitbyfocusingentirelyonthe userandby
helpingtheuserateachstageofhisjourney.
Ieducated,Igainedtrust,andIbuiltauthority.
Allbeforeweknewsuchtacticshelpedranking.
Andthebestpart–itwasallbychance!
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12.
SEOhaschangedalotinthelastdecade.
Andyet,SEOisstilltheexactsame.
Thegoalofsearchhasalwaysbeenontheuser
andcreatingapositiveuserexperience.
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13.
Howcanyou
standoutintoday’s
overcrowded,
constantlychanging
worldofsearch?
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14.
A.Getbacktobasics
B.Focusontheuser
C.Useasolidprocess
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15.
• Start with
questions
about you and
your target
market
• Review your
data
• Research
competitors
Research
• Build a seed
list
• Pull search
volumes
• Score for
Relevance
• Create a
sitemap for
keywords
Plan
• Write quality
content
• Optimize for
both SEO and
usability
• Promote and
link build
• Reverse
engineer
success and
repeat
Execute
GoodSEOstillstarts
andendswithstructure.
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16.
YOURFIRSTSTEPISTOASK
QUESTIONSABOUTYOU&YOURVISITOR:
Whoareyou?
Whatdoyoudo?
Whatmakesyoudifferent?
Whodoyoucompetewith?
Whodoyouhelp?
Howcanyouhelpthem?
Whatproblemsdoyourvisitorshave?
Whatquestionsdotheywanttoask?
Canyouansweranyofthesequestions?
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17.
Keywordsarestillimportant.
They’rejustmorediverse!
Wejustneedtoreviewthem
differentlythaninthepast.
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18.
Newusersarecomingonlineeveryday
soqueriesaremuchmore diversethaneverbefore.
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19.
What’sthetemperatureinPortugal? IsMacandCheesehealthy?
HowdoIbuildawebsite? Howmanycentimetersareinameter?
What’stheaverageageforbuyingacellphone? Where’stheclosestStarbucks?
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20.
Youdon’thavetofightthe
knowledgegraph,voicesearch,or
anyotherGoogleshift.
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21.
Youneedtoembrace
Google’sshiftsand
educateyourselfonthe
sourceofthesechanges.
YouneedtouseSEOto
helptheusersucceed.
Youneedtoaskquestions
andoffersolutions.
HowdoImakegreen
eggsandham?
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22.
Embracewhat
makesyouunique.
It’stheeasiestway
tostandoutina
crowdandthe
easiestwaytomake
animpactwith
organicsearch.
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23.
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24.
CanIanswerany
questions?
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25.
RebeccaGillWordPressAgencyOwner&SEOInstructor
@rebeccagill
RebeccaGill.com
Digitalagencyservingsmallbusinessthroughenterpriselevelclients.Servicesandproducts
includecustomwebsitedesignanddevelopment,SEOconsulting,andstockWordPressthemes.
EighthouronlinecourseforDIYSEOeducation.Courseincludesvideos,how-totutorials,template
downloads,andquizzes.
ThreedayintensiveSEOtrainingworkshoptakingplaceinMayof2017.LearnmySEOprocess
fromstarttofinishinaninteractiveandactivitydrivenclassroomsetting.Ticketsarelimited.
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