Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Ins and Outs of YouTube SEO

1,131 views

Published on

YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.

In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.

Published in: Marketing
  • Be the first to comment

The Ins and Outs of YouTube SEO

  1. 1. The Ins and Outs of YouTube SEO
  2. 2. Click to edit Master title styleWhy Videos Matter ¢  YouTube is the second largest search engine outside of Google ¢  YouTube videos can appear in regular Google search results ¢  YouTube has 1.3 billion users, which equals 1/3 of the entire internet ¢  YouTube has 5 billion videos watched per day ¢  Every minute more than 300 hours of video footage is uploaded to YouTube ¢  More than half of YouTube uses are on mobile Web Savvy Marketing Copyright © 2017, All Rights Reserved
  3. 3. Click to edit Master title styleYouTube Algorithm Data Points ¢  Freshness and frequency of channel ¢  Click through rates ¢  Channel authority and subscribers ¢  Video content - title, description, tags, file name, length ¢  Transcripts and closed captions ¢  Watch time - views x average view duration ¢  Engagement – votes, favorites, post watch subscribers, comments ¢  Inbound links ¢  Embeds ¢  Social shares Web Savvy Marketing Copyright © 2017, All Rights Reserved
  4. 4. Click to edit Master title styleYouTube SEO Starts With Research ¢  Select a focused keyword phrase that is relevant to your content and will bring in traffic ¢  Keep keywords focused on your visitor, their needs or pain points, and how you can help them solve these problems ¢  Check search volumes just like you would with posts or pages ¢  Make sure the keyword phrase can be easily used in video titles and descriptions ¢  Check YouTube’s auto search to get a feel for applicable titles and phrases Web Savvy Marketing Copyright © 2017, All Rights Reserved
  5. 5. Click to edit Master title style ¢  Include your keyword phrase ¢  Make sure the file name actually describes the video content ¢  Use hyphens to separate words Video File Names Web Savvy Marketing Copyright © 2017, All Rights Reserved
  6. 6. Click to edit Master title style ¢  This is one of the most important ranking factor for determining a video’s rank ¢  Titles should include your focused keyword phrase ¢  Titles must be relevant to the video content itself ¢  Limit titles to 100 characters ¢  YouTube search truncates at 66 characters, so keep keywords towards the left of the title Video Titles Web Savvy Marketing Copyright © 2017, All Rights Reserved
  7. 7. Click to edit Master title style ¢  Include your focused keyword phrase ¢  Spend time crafting a description that actually describes the video and gives the reader (and YouTube) a good idea of what they’re getting ¢  Use at least 300-500 words to provide a solid overview of the video ¢  Make descriptions easy to read by using shorter paragraphs, lists, etc. ¢  Include relevant links Video Descriptions Web Savvy Marketing Copyright © 2017, All Rights Reserved
  8. 8. Click to edit Master title style ¢  While humans do not see these, they are still present and used for ranking ¢  Use relevant tags only ¢  Using lots of tags is okay as it helps YouTube better position you ¢  Use as many as you’d like as long as they are truly relevant (tag spam is not cool) ¢  Singular and plural are different tags in YouTubeland Video Tags Web Savvy Marketing Copyright © 2017, All Rights Reserved
  9. 9. Click to edit Master title style ¢  Closed captions are also referred to as transcripts ¢  YouTube create these automatically, but they are not great (many people say they “suck”) ¢  Having a closed caption attribute added to your video can indirectly increase your click-through rate, which will allow your video to rank better ¢  Take the time to manually transcribe your video if possible ¢  Upload your manual translation to your YouTube video as a text file Closed Captions Web Savvy Marketing Copyright © 2017, All Rights Reserved
  10. 10. Click to edit Master title style ¢  Link into videos from external sites ¢  Share on social media sites ¢  Embed videos into pages and posts on your website ¢  Use videos in training courses or other secondary materials ¢  Encourage others to link in just as you would with any other content on your website or blog ¢  Encourage likes ¢  Encourage favorites ¢  Encourage comments Promote and Share Web Savvy Marketing Copyright © 2017, All Rights Reserved
  11. 11. Click to edit Master title style Questions? Web Savvy Marketing Copyright © 2017, All Rights Reserved
  12. 12. Click to edit Master title styleConnect With Me Online Eight hour online course that includes videos, how-to tutorials, template downloads, and quizzes. Save 25% with coupon code ithemes25. diySEOcourses.com Facebook group where I share the latest SEO news and information. Facebook.com/groups/seolaunchpad/ Web Savvy Marketing Copyright © 2017, All Rights Reserved Weekly podcast where I chat about SEO in short 15 minute episodes. SEObits.fm @rebeccagill on Twitter

×