What Really Matters in WordPress SEO

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We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.

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  • The digital world is completely different. We cannot “see” anything. Instead we have to use alternate methods to gain feedback. This makes the process of selling much more difficult and much more involved.
  • The digital world is completely different. We cannot “see” anything. Instead we have to use alternate methods to gain feedback. This makes the process of selling much more difficult and much more involved.
  • What Really Matters in WordPress SEO

    1. 1. What Really Matters in WordPress SEO
    2. 2. What do you think of when you hear the term SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    3. 3. Tangled Scam Shady Slimy Bad Writing Patience Frustration Fear Mystery Confusing Buzzword Extremely Important Gamification Necessary Fear Mongering Overwhelming Relevant Outdated Customized Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    4. 4. Why do people have such a negative impression of SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    5. 5. Misinformation Lack of Knowledge Unfocused Efforts Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    6. 6. What do I think of when I hear the term SEO? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    7. 7. Possibilities Success Revenue Leads Sales Growth Opportunities Options Power Liberation Free Powerful Prospects Customers Helpful Empowerment Engagement Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    8. 8. Change your perception and you will change your results. We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    9. 9. What does search engine optimization really mean? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    10. 10. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. - Google’s Search Engine Optimization Starter Guide “ Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    11. 11. What does this have to do with you? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    12. 12. You Need to Think Like Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    13. 13. How do search engines make money? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    14. 14. Happy Users
    15. 15. What does a search engine need to make users happy? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    16. 16. A positive user experience. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    17. 17. 1. User has a question 2. User inputs a search query 3. User reviews search results 4. User clicks through to website or blog 5. User gets his/her question answered 6. User has positive experience 7. User returns and searches again Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    18. 18. Help Google find the best content to solve a user’s problem and you’ll win at SEO. Every single time. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    19. 19. How can you make sure users have a positive experience? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    20. 20. Ask lots of questions and provide the answers. Who am I? What do I offer? What questions do my visitors have? What problems do my visitors have? How can I solve those problems? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    21. 21. How does this Q&A process apply to WordPress? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    22. 22. Copyright © 2016 Web Savvy Marketing, All Rights Reserved Pages Posts Categories Tags ProductsHome Courses Images CPTs SEO possibilities in WordPress are endless!
    23. 23. SEO is Precise SEO is more than throwing keywords into WordPress.
    24. 24. • Existing Reports & Data • Competitors • Google Activity Research • Build a Keyword Seed List • Pull Search Volumes • Score for Relevance • Create a Site Map for Keywords Plan • Create Content • Optimize Content* • Promote Online • Review Technical SEO* Execute SEO is a Process *SEO Process Within WordPress & Plugins Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    25. 25. WordPress SEO isn’t a plugin or green dot. SEO plugins are simply tools that you use in an holistic SEO process that you execute over an extended period of time. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    26. 26. You need to create a roadmap for Google that clearly matches a search term to the best content for that given phrase. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    27. 27. URL Page Name h1 Header Images Links Related Phrases Content Meta Description Meta Title XML Sitemaps WordPress is an amazing tool for building a consistent SEO roadmap for search engines. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    28. 28. Let’s Look at Some Real-World Examples of Solving Problems Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    29. 29. Is there value for the user? Almost of these results are consistent with answering a user’s question and solving a specific problem. Google can easily tell what the destination URL will be about and if it will provide value to the user. More importantly, the user can tell exactly what he/she will receive once an item is selected from the list. This helps with click through rates, which influences both SEO and conversions. These search results create a positive user experience and they solve a problem. It’s why they are winning at SEO. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    30. 30. Is there value for the user? Which page should Google select for windshield repair within the Henderson Glass website? It’s hard to know which page best matches the results, because all three pages offer similar information and provide no distinct value to the user. They are simply designed to capture organic search traffic. This is bad for SEO and the user experience. PS: The spammy footer links only further degrade the website’s value for Google and users. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    31. 31. Is there value for the user? Yes! This page is clearly about windshield repair and it provides value. The phrase is used throughout: • URL • Meta title and description • H1 header • First paragraph • Image • Video • Variations within content Does it answer a question? Yes! Solid information with multimedia to assist the user in understanding the process of windshield repair. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    32. 32. Plugins SEO These plugins are great tools that assist in SEO efforts. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    33. 33. 5 Elements of Successful SEO 1. Think like Google and stay focused on the search engine’s core objectives. 2. Ask a lot of questions! 3. Create content that solves problems and provides solutions. 4. Establish a structured process for research, planning, execution, and reporting. 5. Always stay focused on providing a positive user experience. Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    34. 34. Any Questions? Copyright © 2016 Web Savvy Marketing, All Rights Reserved
    35. 35. Rebecca GillWordPress Agency Owner & SEO Instructor @rebeccagill RebeccaGill.com Copyright © 2016 Web Savvy Marketing, All Rights Reserved Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes. www.web-savvy-marketing.com Eight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes. www.diySEOcourses.com Three day intensive SEO training workshop taking place in January of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited. www.SEObootcamp.com

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