What Really Matters in WordPress SEO

1. What Really Matters in WordPress SEO

3. Tangled Scam Shady Slimy Bad Writing Patience Frustration Fear Mystery Confusing Buzzword Extremely Important Gamification Necessary Fear Mongering Overwhelming Relevant Outdated Customized Copyright © 2016 Web Savvy Marketing, All Rights Reserved

7. Possibilities Success Revenue Leads Sales Growth Opportunities Options Power Liberation Free Powerful Prospects Customers Helpful Empowerment Engagement Copyright © 2016 Web Savvy Marketing, All Rights Reserved

8. Change your perception and you will change your results. We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

10. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. - Google’s Search Engine Optimization Starter Guide “ Copyright © 2016 Web Savvy Marketing, All Rights Reserved

14. Happy Users

17. 1. User has a question 2. User inputs a search query 3. User reviews search results 4. User clicks through to website or blog 5. User gets his/her question answered 6. User has positive experience 7. User returns and searches again Copyright © 2016 Web Savvy Marketing, All Rights Reserved

20. Ask lots of questions and provide the answers. Who am I? What do I offer? What questions do my visitors have? What problems do my visitors have? How can I solve those problems? Copyright © 2016 Web Savvy Marketing, All Rights Reserved

23. SEO is Precise SEO is more than throwing keywords into WordPress.

24. • Existing Reports & Data • Competitors • Google Activity Research • Build a Keyword Seed List • Pull Search Volumes • Score for Relevance • Create a Site Map for Keywords Plan • Create Content • Optimize Content* • Promote Online • Review Technical SEO* Execute SEO is a Process *SEO Process Within WordPress & Plugins Copyright © 2016 Web Savvy Marketing, All Rights Reserved

25. WordPress SEO isn’t a plugin or green dot. SEO plugins are simply tools that you use in an holistic SEO process that you execute over an extended period of time. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

27. URL Page Name h1 Header Images Links Related Phrases Content Meta Description Meta Title XML Sitemaps WordPress is an amazing tool for building a consistent SEO roadmap for search engines. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

29. Is there value for the user? Almost of these results are consistent with answering a user’s question and solving a specific problem. Google can easily tell what the destination URL will be about and if it will provide value to the user. More importantly, the user can tell exactly what he/she will receive once an item is selected from the list. This helps with click through rates, which influences both SEO and conversions. These search results create a positive user experience and they solve a problem. It’s why they are winning at SEO. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

30. Is there value for the user? Which page should Google select for windshield repair within the Henderson Glass website? It’s hard to know which page best matches the results, because all three pages offer similar information and provide no distinct value to the user. They are simply designed to capture organic search traffic. This is bad for SEO and the user experience. PS: The spammy footer links only further degrade the website’s value for Google and users. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

31. Is there value for the user? Yes! This page is clearly about windshield repair and it provides value. The phrase is used throughout: • URL • Meta title and description • H1 header • First paragraph • Image • Video • Variations within content Does it answer a question? Yes! Solid information with multimedia to assist the user in understanding the process of windshield repair. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

33. 5 Elements of Successful SEO 1. Think like Google and stay focused on the search engine’s core objectives. 2. Ask a lot of questions! 3. Create content that solves problems and provides solutions. 4. Establish a structured process for research, planning, execution, and reporting. 5. Always stay focused on providing a positive user experience. Copyright © 2016 Web Savvy Marketing, All Rights Reserved

35. Rebecca GillWordPress Agency Owner & SEO Instructor @rebeccagill RebeccaGill.com Copyright © 2016 Web Savvy Marketing, All Rights Reserved Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes. www.web-savvy-marketing.com Eight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes. www.diySEOcourses.com Three day intensive SEO training workshop taking place in January of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited. www.SEObootcamp.com