What Really Matters in WordPress SEO

What Really Matters in
WordPress SEO

What do you think of
when you hear
the term SEO?
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Tangled Scam Shady Slimy
Bad Writing Patience Frustration
Fear Mystery Confusing
Buzzword Extremely Important
Gamification Necessary
Fear Mongering Overwhelming
Relevant Outdated Customized

Why do people
have such a negative
impression of SEO?

Misinformation
Lack of Knowledge
Unfocused Efforts

What do I think of
when I hear
the term SEO?

Possibilities Success
Revenue Leads Sales
Growth Opportunities
Options Power Liberation
Free Powerful Prospects
Customers Helpful
Empowerment Engagement

Change your perception and
you will change your results.
We need to reorient our thinking
about internet marketing, and more
specifically, search engine optimization.

What does
search engine optimization
really mean?

Search engine optimization is often about
making small modifications to parts of
your website. When viewed individually,
these changes might seem like
incremental improvements, but when
combined with other optimizations, they
could have a noticeable impact on your
site's user experience and performance in
organic search results.
- Google’s Search Engine Optimization Starter Guide
“

What does
this have to do
with you?

You Need to Think Like

How do
search engines
make money?

What does a
search engine need
to make users happy?

A positive user experience.

1. User has a question
2. User inputs a search query
3. User reviews search results
4. User clicks through to website or
blog
5. User gets his/her question answered
6. User has positive experience
7. User returns and searches again

Help Google find the best
content to solve a user’s
problem and you’ll win at
SEO.
Every single time.

How can you make
sure users have a
positive experience?

Ask lots of questions and
provide the answers.
Who am I?
What do I offer?
What questions do my visitors have?
What problems do my visitors have?
How can I solve those problems?

How does this
Q&A process apply
to WordPress?

Pages Posts Categories
Tags ProductsHome
Courses Images CPTs
SEO possibilities
in WordPress
are endless!

SEO is Precise
SEO is more than
throwing keywords
into WordPress.

• Existing
Reports &
Data
• Competitors
• Google
Activity
Research
• Build a
Keyword
Seed List
• Pull Search
Volumes
• Score for
Relevance
• Create a Site
Map for
Keywords
Plan
• Create
Content
• Optimize
Content*
• Promote
Online
• Review
Technical
SEO*
Execute
SEO is a Process
*SEO Process Within WordPress & Plugins

WordPress SEO isn’t a
plugin or green dot.
SEO plugins are simply tools
that you use in an holistic SEO
process that you execute over
an extended period of time.

You need to create a roadmap for Google
that clearly matches a search term to the
best content for that given phrase.

URL
Page
Name
h1
Header
Images
Links
Related
Phrases
Content
Meta
Description Meta
Title
XML
Sitemaps
WordPress is an amazing tool
for building a consistent SEO
roadmap for search engines.

Let’s Look at
Some Real-World
Examples of
Solving Problems

Is there value for the
user?
Almost of these results are consistent
with answering a user’s question and
solving a specific problem.
Google can easily tell what the
destination URL will be about and if it will
provide value to the user.
More importantly, the user can tell exactly
what he/she will receive once an item is
selected from the list. This helps with
click through rates, which influences both
SEO and conversions.
These search results create a positive
user experience and they solve a
problem.
It’s why they are winning at SEO.

Is there value for the user?
Which page should Google select for
windshield repair within the Henderson
Glass website?
It’s hard to know which page best matches
the results, because all three pages offer
similar information and provide no distinct
value to the user.
They are simply designed to capture
organic search traffic. This is bad for SEO
and the user experience.
PS: The spammy footer links only further degrade the
website’s value for Google and users.

Is there value for the user?
Yes! This page is clearly about windshield repair
and it provides value.
The phrase is used throughout:
• URL
• Meta title and description
• H1 header
• First paragraph
• Image
• Video
• Variations within content
Does it answer a question?
Yes! Solid information with multimedia to assist
the user in understanding the process of
windshield repair.

Plugins SEO
These plugins are great tools that assist in SEO efforts.

5 Elements of Successful SEO
1. Think like Google and stay focused on the
search engine’s core objectives.
2. Ask a lot of questions!
3. Create content that solves problems and
provides solutions.
4. Establish a structured process for research,
planning, execution, and reporting.
5. Always stay focused on providing a positive
user experience.

Any Questions?

Rebecca GillWordPress Agency Owner & SEO Instructor
@rebeccagill
RebeccaGill.com
Digital agency serving small business through enterprise level
clients. Services and products include custom website design and
development, SEO consulting, and stock WordPress themes.
www.web-savvy-marketing.com
Eight hour online course for DIY SEO education. Course includes
videos, how-to tutorials, template downloads, and quizzes.
www.diySEOcourses.com
Three day intensive SEO training workshop taking place in January
of 2017. Learn my SEO process from start to finish in an interactive
and activity driven classroom setting. Tickets are limited.
www.SEObootcamp.com

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