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WHY EVERYONE SHOULD BE
AN EXPERT IN 301 REDIRECTS
Keep traffic and SEO flowing with these magical links.
A 301 REDIRECT IS A STATUS CODE THAT TELLS
SEARCH ENGINES THAT A PAGE/POST HAS
PERMANENTLY MOVED TO A NEW LOCATION.
IT ASKS THE SEARCH ENGINES TO TRANSFER PRIOR SEO
HISTORY TO THE NEW PIECE OF CONTENT AND AT THE SAME
TIME IT PUSHES WEBSITE TRAFFIC TO THIS NEW LOCATION.
THE BENEFITS OF
USING 301 REDIRECTS
1. Preserves SEO by saving 90-99% of “link juice”
2. Referral traffic is protected
3. Social media traffic is protected
4. Internal links will continue to work until updated
5. The website (or blog) is clean and without a ton of 404 errors
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
WHEN SHOULD YOU
USE A 301 REDIRECT?
o You’ve moved your site to a new domain and you want to make sure both
traffic and SEO history is routed to the new destination.
o You’ve moved to a new CMS platform and the URL structured changed in
the migration.
o You’ve changed a URL (page, post, product, category, etc.) and you want
your existing PageRank to transfer to the new URL.
o You’ve changed a URL and you want your traffic to the old URL rerouted to
the new URL.
o You’re merging two websites and want to make sure that links to outdated
URLs are redirected to the correct pages.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
Not sure what PageRank is?
It’s simply a number from 0-10 which is assigned by Google. This number is an
indication of how good your overall SEO is for a given piece of content.
PageRank is a minor part of Google’s algorithm and it is changed only a few
times a year.
Google would display this data for website owners in past years, but the
visibility of it was taken away earlier this year.
While it still exists, we cannot see our PageRank value.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
301 REDIRECT SCENARIOS
o PinkPuppy.com is being replaced by PurpleKitty.com
o PinkPuppy.com and PurpleKitty.com are being merged into CrazyAnimals.com
o HubSpot account is being deactivated and all legacy content is getting migrated
to WordPress
o Your SEO consultant finally convinced you to move your blog from
blog.crazyanimals.com to crazyanimals.com/blog/
o You’ve sold part of your business and you need to migrate this content to it’s new
owner (such as WSM theme store sale to 9seeds)
o You removed blog categories from blog permalink structure
o You deleted a really old blog post
o Your SEO consultant discovered your 1,700 tags and is forcing you to remove 1,650
of them (yep this really happened last month for me)
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
301 REDIRECT EXAMPLE:
DOMAIN MOVE
PinkPuppy.com
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
PurpleKitty.com
301 REDIRECT EXAMPLE:
DOMAIN CONSOLIDATION
PinkPuppy.com
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
PurpleKitty.com CrazyAnimals.com
301 REDIRECT EXAMPLE:
CMS MOVE
PinkPuppy.com
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
PinkPuppy.com
301 REDIRECT EXAMPLE:
SUBDOMAIN MOVE TO MAIN DOMAIN
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
CrazyAnimals.com/blog/Blog.CrazyAnimals.com
301 REDIRECT EXAMPLE:
BUSINESS SALE
Web-Savvy-Marketing.com/store/
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
9seeds.com/store/
301 REDIRECT EXAMPLE:
PERMALINK STRUCTURE CHANGE
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
CrazyAnimals.com/bad-hair-days/CrazyAnimals.com/alpacas/bad-hair-days/
301 REDIRECT EXAMPLE:
DELETE OLD POST
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
CrazyAnimals.com/chicken-hairdoos/CrazyAnimals.com/bad-hair-days/
301 REDIRECT EXAMPLE:
DELETE EXCESSIVE BLOG TAGS
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
CrazyAnimals.com/tag/duck
CrazyAnimals.com/tag/duckies
CrazyAnimals.com/tag/ducck
Chickens
Horses
Goats
Alpacas
CrazyAnimals.com/tag/ducks
WAYS YOU CAN
MANAGE 301 REDIRECTS
1. .htaccess file
2. Hosting Account
3. WordPress plugins such as Redirecton or Yoast
4. SquareSpace URL Shortcut
5. Wix Site Manager
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
MANAGING 301 REDIRECTS:
.HTACCESS FILE
To implement a 301 redirect for websites that are hosted on
servers running Apache, you’ll need access to your server’s
.htaccess file.
For non-programmers, this can be a bit scary.
While my coding team effortlessly manages .htaccess files,
they scare me beyond words.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
MANAGING 301 REDIRECTS:
HOSTING ACCOUNT
If you are using WP Engine hosting,
you can also use this to set up 301
redirects right within your WP Engine
dashboard.
The set up on WP Engine is also
intuitive and I’m not afraid to use it,
so the regular user should be okay to
venture into their account and add
the necessary 301 redirects.
There is a quick tutorial to assist in
these efforts.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
MANAGING 301 REDIRECTS:
WORDPRESS PLUGIN - REDIRECTION
This plugin is very intuitive
and is easy enough for any
website owner or blogger
to use.
It also supports mass 301
redirect imports, which I use
often.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
If you are using WordPress, you can use a plugin like Redirection to
set up 301 redirects right from within your dashboard.
MANAGING 301 REDIRECTS:
WORDPRESS PLUGIN – YOAST SEO
The plugin also tells you
when you’re about to
create a redirect that will
result in a redirect loop.
This looping is something
you want to avoid at all
costs.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
Yoast’s premium version allows you to set up 301 redirects and it
even reminds you to do so.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
Page A Page B Page C Page A
JUST SAY NO TO THE REDIRECT LOOP
MANAGING 301 REDIRECTS:
SQUARESPACE URL SHORTCUTS
In SquareSpace you can
rename URLs within your site
using the URL Rewrite.
You can also choose to create
an on-domain 301 or 302
redirect or an external redirect
to point to an external site
page.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
MANAGING 301 REDIRECTS:
WIX PREMIUM SITE MANAGER
To set up a 301 redirect you
must first upgrade your site to
a Premium Plan and connect
a domain to your
It is not possible to use a
source link with a # in the URL.
You can create a maximum of
200 301 redirects per Wix site.
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
301 REDIRECTS MUST BE IN PLACE WHEN THE URL CHANGE
OCCURS OR IMMEDIATELY FOLLOWING THE UPDATE.
YOU CANNOT ADD REDIRECTS A WEEK LATER AND EXPECT
GOOGLE TO ADHERE TO THE REQUEST AND PASS PAGERANK.
BY THAT TIME YOUR CONTENT COULD ALREADY BE GONE
FROM THE INDEX AND ALL SEO VALUE LOST.
ImportantNote
GOOGLE RECOMMENDS THAT YOU LEAVE 301
REDIRECTS IN PLACE FOR ONE YEAR BEFORE
REMOVING THEM.
ImportantNote
ADDITIONAL RESOURCES
AND EXTRA CREDIT READING
support.google.com/webmasters/answer/93633?hl=en
moz.com/learn/seo/redirection
searchenginejournal.com/choose-canonical-vs-301-redirect/174904/
peopleshost.com/2017/05/permanent-301-redirect-htaccess-code-example/
mediatemple.net/community/products/grid/204643080/how-do-i-redirect-my-site-using-
a-htaccess-file
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
ANY QUESTIONS?
ADDITIONAL OPTIONS FOR
ADVANCING YOUR SEO KNOWLEDGE
Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
Grab one of the remaining seats for October’s mastermind sessions.
web-savvy-marketing.com/mastermind/
Take my online course and learn SEO at your own pace.
diySEOcourses.com
Listen to my weekly SEO podcast and grab SEO tips while you’re on the go.
SEObits.fm
Join my private Facebook group and get answers from me and your peers.
facebook.com/groups/seolaunchpad/

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Why Everyone Should be an Expert of 301 Redirects

  • 1. WHY EVERYONE SHOULD BE AN EXPERT IN 301 REDIRECTS Keep traffic and SEO flowing with these magical links.
  • 2. A 301 REDIRECT IS A STATUS CODE THAT TELLS SEARCH ENGINES THAT A PAGE/POST HAS PERMANENTLY MOVED TO A NEW LOCATION. IT ASKS THE SEARCH ENGINES TO TRANSFER PRIOR SEO HISTORY TO THE NEW PIECE OF CONTENT AND AT THE SAME TIME IT PUSHES WEBSITE TRAFFIC TO THIS NEW LOCATION.
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  • 5. THE BENEFITS OF USING 301 REDIRECTS 1. Preserves SEO by saving 90-99% of “link juice” 2. Referral traffic is protected 3. Social media traffic is protected 4. Internal links will continue to work until updated 5. The website (or blog) is clean and without a ton of 404 errors Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 6. WHEN SHOULD YOU USE A 301 REDIRECT? o You’ve moved your site to a new domain and you want to make sure both traffic and SEO history is routed to the new destination. o You’ve moved to a new CMS platform and the URL structured changed in the migration. o You’ve changed a URL (page, post, product, category, etc.) and you want your existing PageRank to transfer to the new URL. o You’ve changed a URL and you want your traffic to the old URL rerouted to the new URL. o You’re merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 7. Not sure what PageRank is? It’s simply a number from 0-10 which is assigned by Google. This number is an indication of how good your overall SEO is for a given piece of content. PageRank is a minor part of Google’s algorithm and it is changed only a few times a year. Google would display this data for website owners in past years, but the visibility of it was taken away earlier this year. While it still exists, we cannot see our PageRank value. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 8. 301 REDIRECT SCENARIOS o PinkPuppy.com is being replaced by PurpleKitty.com o PinkPuppy.com and PurpleKitty.com are being merged into CrazyAnimals.com o HubSpot account is being deactivated and all legacy content is getting migrated to WordPress o Your SEO consultant finally convinced you to move your blog from blog.crazyanimals.com to crazyanimals.com/blog/ o You’ve sold part of your business and you need to migrate this content to it’s new owner (such as WSM theme store sale to 9seeds) o You removed blog categories from blog permalink structure o You deleted a really old blog post o Your SEO consultant discovered your 1,700 tags and is forcing you to remove 1,650 of them (yep this really happened last month for me) Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 9. 301 REDIRECT EXAMPLE: DOMAIN MOVE PinkPuppy.com Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com PurpleKitty.com
  • 10. 301 REDIRECT EXAMPLE: DOMAIN CONSOLIDATION PinkPuppy.com Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com PurpleKitty.com CrazyAnimals.com
  • 11. 301 REDIRECT EXAMPLE: CMS MOVE PinkPuppy.com Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com PinkPuppy.com
  • 12. 301 REDIRECT EXAMPLE: SUBDOMAIN MOVE TO MAIN DOMAIN Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com CrazyAnimals.com/blog/Blog.CrazyAnimals.com
  • 13. 301 REDIRECT EXAMPLE: BUSINESS SALE Web-Savvy-Marketing.com/store/ Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com 9seeds.com/store/
  • 14. 301 REDIRECT EXAMPLE: PERMALINK STRUCTURE CHANGE Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com CrazyAnimals.com/bad-hair-days/CrazyAnimals.com/alpacas/bad-hair-days/
  • 15. 301 REDIRECT EXAMPLE: DELETE OLD POST Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com CrazyAnimals.com/chicken-hairdoos/CrazyAnimals.com/bad-hair-days/
  • 16. 301 REDIRECT EXAMPLE: DELETE EXCESSIVE BLOG TAGS Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com CrazyAnimals.com/tag/duck CrazyAnimals.com/tag/duckies CrazyAnimals.com/tag/ducck Chickens Horses Goats Alpacas CrazyAnimals.com/tag/ducks
  • 17. WAYS YOU CAN MANAGE 301 REDIRECTS 1. .htaccess file 2. Hosting Account 3. WordPress plugins such as Redirecton or Yoast 4. SquareSpace URL Shortcut 5. Wix Site Manager Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 18. MANAGING 301 REDIRECTS: .HTACCESS FILE To implement a 301 redirect for websites that are hosted on servers running Apache, you’ll need access to your server’s .htaccess file. For non-programmers, this can be a bit scary. While my coding team effortlessly manages .htaccess files, they scare me beyond words. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 19. MANAGING 301 REDIRECTS: HOSTING ACCOUNT If you are using WP Engine hosting, you can also use this to set up 301 redirects right within your WP Engine dashboard. The set up on WP Engine is also intuitive and I’m not afraid to use it, so the regular user should be okay to venture into their account and add the necessary 301 redirects. There is a quick tutorial to assist in these efforts. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 20. MANAGING 301 REDIRECTS: WORDPRESS PLUGIN - REDIRECTION This plugin is very intuitive and is easy enough for any website owner or blogger to use. It also supports mass 301 redirect imports, which I use often. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com If you are using WordPress, you can use a plugin like Redirection to set up 301 redirects right from within your dashboard.
  • 21. MANAGING 301 REDIRECTS: WORDPRESS PLUGIN – YOAST SEO The plugin also tells you when you’re about to create a redirect that will result in a redirect loop. This looping is something you want to avoid at all costs. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com Yoast’s premium version allows you to set up 301 redirects and it even reminds you to do so.
  • 22. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com Page A Page B Page C Page A JUST SAY NO TO THE REDIRECT LOOP
  • 23. MANAGING 301 REDIRECTS: SQUARESPACE URL SHORTCUTS In SquareSpace you can rename URLs within your site using the URL Rewrite. You can also choose to create an on-domain 301 or 302 redirect or an external redirect to point to an external site page. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 24. MANAGING 301 REDIRECTS: WIX PREMIUM SITE MANAGER To set up a 301 redirect you must first upgrade your site to a Premium Plan and connect a domain to your It is not possible to use a source link with a # in the URL. You can create a maximum of 200 301 redirects per Wix site. Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 25. 301 REDIRECTS MUST BE IN PLACE WHEN THE URL CHANGE OCCURS OR IMMEDIATELY FOLLOWING THE UPDATE. YOU CANNOT ADD REDIRECTS A WEEK LATER AND EXPECT GOOGLE TO ADHERE TO THE REQUEST AND PASS PAGERANK. BY THAT TIME YOUR CONTENT COULD ALREADY BE GONE FROM THE INDEX AND ALL SEO VALUE LOST. ImportantNote
  • 26. GOOGLE RECOMMENDS THAT YOU LEAVE 301 REDIRECTS IN PLACE FOR ONE YEAR BEFORE REMOVING THEM. ImportantNote
  • 27. ADDITIONAL RESOURCES AND EXTRA CREDIT READING support.google.com/webmasters/answer/93633?hl=en moz.com/learn/seo/redirection searchenginejournal.com/choose-canonical-vs-301-redirect/174904/ peopleshost.com/2017/05/permanent-301-redirect-htaccess-code-example/ mediatemple.net/community/products/grid/204643080/how-do-i-redirect-my-site-using- a-htaccess-file Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com
  • 29. ADDITIONAL OPTIONS FOR ADVANCING YOUR SEO KNOWLEDGE Copyright Web Savvy Marketing, All Rights Reserved RebeccaGill.com Grab one of the remaining seats for October’s mastermind sessions. web-savvy-marketing.com/mastermind/ Take my online course and learn SEO at your own pace. diySEOcourses.com Listen to my weekly SEO podcast and grab SEO tips while you’re on the go. SEObits.fm Join my private Facebook group and get answers from me and your peers. facebook.com/groups/seolaunchpad/