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Blogging is Marketing Maintenance

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My presentation on December 2, 2010 at Reliabilityweb.com Digital Marketing Forum

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Blogging is Marketing Maintenance

  1. 1. Blogs are likePreventive Maintenance<br />Stuart Smith, MBA, MSEAT<br />
  2. 2. Why is blogging the Preventive Maintenance of Marketing?<br />
  3. 3. Your [insert word] is a SHARK<br />
  4. 4. You need consistencyAnd a Schedule<br />
  5. 5. What is a blog?<br />
  6. 6. Company<br />A Permanent Display of Your<br />
  7. 7. Product<br />A Permanent Display of Your<br />
  8. 8. Knowledge<br />A Permanent Display of Your<br />
  9. 9. Expertise<br />A Permanent Display of Your<br />
  10. 10. Which is the most important to you?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
  11. 11. Which is the most important to you?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
  12. 12. Which is the most important to your customer?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
  13. 13. Which is the most important to your customer?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
  14. 14. Why blog?<br />
  15. 15. Establish a web presence<br />Why Blog?<br />
  16. 16. Name recognition<br />Why Blog?<br />
  17. 17. Subject authority<br />Why Blog?<br />
  18. 18. Inexpensive compared to other media<br />Why Blog?<br />
  19. 19. Worldwide reach<br />Why Blog?<br />
  20. 20. What Makes a Good Blog?<br />
  21. 21. Quality Content<br />What makes a good blog?<br />
  22. 22. Links<br />What makes a good blog?<br />
  23. 23. Keywords<br />What makes a good blog?<br />
  24. 24. Call to Action<br />What makes a good blog?<br />
  25. 25. SEO Basics<br />What makes a good blog?<br />
  26. 26. What is Quality Content?<br />
  27. 27. Informative<br />Quality Content<br />
  28. 28. Readable<br />Quality Content<br />
  29. 29. Rarely Mentions product or company name<br />Quality Content<br />
  30. 30. Interest capturing title and headlines<br />Quality Content<br />
  31. 31. Has pictures or videos<br />Quality Content<br />
  32. 32. Makes people want to respond or know more<br />Quality Content<br />
  33. 33. Why Are Links Important?<br />
  34. 34. Links tell the search engines what is important about your webpage<br />Links<br />
  35. 35. Links point readers to important pages and information <br />Links<br />
  36. 36. 1 link per 150-200 words<br />Links<br />
  37. 37. Link to web pages, other blogs, references<br />Links<br />
  38. 38. Links need to be coded (html) correctly<br />Links<br />
  39. 39. Find out more at http://www.mintek.com/<br />Bad<br />
  40. 40. Learn more about better asset maintenance <br />Good<br />
  41. 41. Keywords<br />
  42. 42. Words or short phrases<br />Keywords<br />
  43. 43. Use keywords in titles, headings links and body<br />Keywords<br />
  44. 44. Call to Action<br />
  45. 45. Designed to stimulate a response<br />Call to Action<br />
  46. 46. Place toward the end of a blog<br />Call to Action<br />
  47. 47. SEO Basics<br />
  48. 48. Subject matter is only half a blog<br />SEO Basics <br />
  49. 49. Html coding is the other half<br />SEO Basics<br />
  50. 50. Good/clean coding can add 1-2 hours to each blog<br />SEO Basics<br />
  51. 51. Proper coding is needed for many items<br />SEO Basics<br />
  52. 52. Pictures – “Alt tags”<br />SEO Basics<br />
  53. 53. Quotes – Blockquote and source html<br />SEO Basics<br />
  54. 54. Links<br />SEO Basics<br />
  55. 55. Headings – H1,H2,H3 tags<br />SEO Basics<br />
  56. 56. Abbreviations<br />SEO Basics<br />
  57. 57. Getting read<br />
  58. 58. Consistency<br />Getting Read<br />
  59. 59. Time <br />Getting Read<br />
  60. 60. Use social media<br />Getting Read<br />
  61. 61. RSS feeds<br />Getting Read<br />
  62. 62. Guest blogging<br />Getting Read<br />
  63. 63. Examples of a good blog<br />
  64. 64. CopybloggerHubSpot<br />Examples of a good blog <br />
  65. 65. Enterprise Asset Management 101The Entrepreneur’s Advisor<br />Examples of a good blog <br />
  66. 66. Blogging Platforms<br />
  67. 67. wordpress<br />
  68. 68. hubspot<br />
  69. 69. There is no easy button<br />
  70. 70. Questions<br />

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