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Copyright © 2017 Web Savvy Marketing | @RebeccaGill
Linking Strategies
The	who,	what,	and	why	of	link	building.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
SEO IS MORE THAN
PLUGINS AND
AUTOMATED OPTIMIZERS
SEO is part art and part science.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
PAGE ONE RANKING
Requires a combination of
on-page and off-page
SEO efforts.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
THINK OF THE WEBSITE AS
HAVING ONLY TWO
CORE COMPONENTS
CONTENT AND LINKS
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
THERE ARE MANY
FORMS OF CONTENT
Pages, Posts, Products, Images, Videos, Audio
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
THAT CONTENT IS CONNECTED
BY DIFFERENT TYPES OF LINKS
Website Navigation, Content Links, Social Media Activity, Backlinks
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINKS ARE IMPORTANCE
Links influence both on-page
and off-page SEO efforts.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
WHY LINKS WILL MATTER
§ Links are a core component of the internet
§ Links are a major ranking factor to search engines
§ Links help humans find great content
§ Links help search engines find great content
§ Links provide valuable data points to search engines and
help search engines understand you and your content
§ Links transfer SEO power
§ Links transfer trust
The basic elements of the web are content
and links. Links connect content and
control movement and influence.
Links matter to website owners and bloggers because:
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK JUICE
Carefully consider how many links you are going to use on a given piece of
content. Link power is divided by the total number of links on a page or post.
Example of a blog post with two links…
Blog Post
Service Page #1 Service Page # 2
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK JUICE
A blog post with five links means the SEO power drops to 20% per link.
20%
Link Juice
20%
Link Juice
20%
Link Juice
20%
Link Juice
20%
Link Juice
Link
Love ❤
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK JUICE
Understand link juice
and know how to use
it properly.
But also know that
you cannot live on
juice alone.
Good SEO is holistic
and it is much more
than building
backlinks.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
INTERNAL LINKS
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
INTERNAL LINKS
§ Place links where they help the reader and provide value
§ Link to your cornerstone content, services, and products
§ Link with good keyword rich anchor text
§ Vary your anchor text for a link so it doesn’t appear forced
§ Don’t overuse links and in doing so, make content unreadable
An internal link connects one page of a website to a different page on the same
website. Internal links provide value to the human reader as well as help search
engines locate content and know what content is of most value.
Here is Google’s verbiage on this report within their help section of GSC:
The number of internal links pointing to a page is a signal to search engines
about the relative importance of that page. If an important page does not
appear in this list, or if a less important page has a relatively large number of
internal links, you should consider reviewing your internal link structure.
Pro Tips for Optimization
“
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
INTERNAL LINKS ARE IMPORTANT
How do I truly know internal links matter? Google tells me so in Google
Search Console. If Google is giving you data in Search Console, you know it
matters.
The number of internal links pointing to a page is a signal to search engines
about the relative importance of that page. If an important page does not
appear in this list, or if a less important page has a relatively large number of
internal links, you should consider reviewing your internal link structure.
“
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
WHAT’S SHOWING IN YOUR
GOOGLE SEARCH CONSOLE?
Let’s take a moment and look inside
your account. What do you see?
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK ANCHOR TEXT
§ Make sure this clearly describes the destination link
§ If possible, include the focused keyword
§ Don’t make it spammy – don’t force the keyword if it can’t be used
naturally
§ Avoid click here, page, read more, and article as anchor text as it does
not inform human readers or search engines of the nature of the link
Anchor text is the clickable text that users will see as a result of a link. This text is
placed within the anchor tag. You set this in WordPress when you define the link.
Anchor text helps users with disabilities and search engines better understand the
link.
Pro Tips for Optimization
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK PLACEMENT
§ Header navigation
§ Footer navigation
§ Footer copyrights
§ Sidebars
§ Pages
§ Posts
§ Products
§ Call to actions
§ Images
§ Plugin output
Carefully consider where you place links and
what verbiage you use when creating them.
These internal and external links are
everywhere and in a lot more places that
you realize.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
EXTERNAL LINKS
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
GOOGLE NEEDS TO KNOW
WHO YOU ARE AND
WHY IT SHOULD PAY
ATTENTION TO WHAT YOU DO
External links makes that happen!
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
OFF-PAGE SEO
Are you a trustworthy website or blog?
Are you considered an authority over specific subject matter, topic, or
industry?
Do you provide high quality content that will make users happy?
1
2
3
Good SEO includes a variety of factors that help search engines understand the
quality, authority, and trust of your website or blog.
This is the nature of off-page SEO.
Off-page SEO factors help search engines answer those questions!
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
UNDERSTANDING
BACKLINKS
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
WHAT IS A BACKLINK?
A backlink, also referred to as an inbound link, is created when a third party
website or blog links over to your content. Backlinks help in driving brand
awareness, website traffic, and help improve your organic search ranking.
The major search engines use a lot of different metrics to determine
the value of external links. Some of these metrics include:
§ The trustworthiness of the linking domain
§ The popularity of the linking page
§ The relevancy of the content between the source page and the
target page
§ The anchor text used in the link
§ The amount of links to the same page on the source page
§ A number of domains that link to the target page
§ The amount of variations that are used as anchor text to links to
the target page
§ The ownership relationship between the source and target
domains
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
BACKLINKS ARE IMPORTANT
How do I truly know backlinks matter? Google tells me so in Google Search
Console. If Google is giving you data in Search Console, you know it matters.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
WHAT’S SHOWING IN YOUR
GOOGLE SEARCH CONSOLE?
Let’s take a moment and look inside
your account. What do you see?
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK BUILDING
BEST PRACTICES
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
WHAT IS LINK BUILDING?
The process of link building is basically collecting these inbound links. There
are a variety of ways to achieve link building, but please be cautious in
doing so!
Some key points on link building:
§ Today’s consultants and website owners have to be very careful
about link building. Doing it wrong will put you in a Google penalty
box.
§ Play it safe and focus on basic link building via quality content and
engagement.
§ Build links into the home page.
§ Build links into individual pieces of content:
§ Pages
§ Posts
§ Products
§ Don’t stress too much about follow and nofollow. If you’re actions
are legit, you rarely have to worry if a link is do follow or not.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
SOURCES OF LINK BUILDING
§ Social media profiles/shares
§ Broken link correction
§ Blog content
§ Blog comments
§ Guest blog posts – be careful
§ Press releases– be careful
§ Local listings
§ Local directories
§ Industry directories
§ Bookmarking websites
§ Review websites
§ Sponsorships
§ Groups
§ Forums
§ Associations
§ Event listings
§ Presentations
§ Document sharing
§ Speaking engagements
§ Webinars
§ Videos
§ Podcasts
Pro Tips for Optimization
Google has clearly defined rules on guest posts, press releases, and
sponsorships. Before you proceed on any of these, review Google’s
webmaster guidelines for quality content.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
seosummitLINKS ARE NOT ALL THE SAME
§ Website quality and domain authority
§ Relevancy to you and your subject matter
§ Location of link (content vs. footer)
§ Follow vs. nofollow
§ Anchor text used
§ Human value vs. pure SEO value
§ Free vs. paid
§ Content type (regular post, guest post, press release)
The below criteria should be taken into account when engaging in
link building activities:
Pro Tips for Optimization
Build off-site data points to the main URL plus indivdiual pages,
posts, and products.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
CONSISTENCY IS VERY IMPORTANT
WITH LOCAL SEO LINK BUILDING
This is why you create a cheat sheet.
It keeps you on-track and on-target!
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
seosummit USE A CHEAT SHEET
§ Website name
§ URLs – main and cornerstone content
§ Contact information
§ Phone number – local area code for small geographical focused sites
§ Top search terms – your top five targeted search terms
§ Short description that uses these search terms (25-50 words)
§ Long description that uses these search terms
§ Logo files – various sizes and file types
§ Images used in main website branding or for products and services
When working on off-page SEO, it is best to consider the relevant
data points and make sure you have these ready so you keep
yourself on-task and on-target.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
MY TACTICS FOR LINK BUILDING
§ Write quality content people want to read and share
§ Be active in social media and play nice with those around you
§ Attend and/or sponsor local and online events
§ Sponsor local sports teams or events
§ Speak at conferences
§ Appear as a guest on podcasts
§ Write guest blog post on select sites
§ Give freely of myself and my knowledge
§ Be part of the community around me
§ Publish good stuff (YEP I’M SAYING IT AGAIN)
Pro Tips for Optimization
If you produce quality content and participate in the community
around you, people will naturally link to you, mention you and your
website, and share your content.
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
OLD TACTICS
§ Footer links in client websites or blogs
§ Keyword rich links inside press releases
§ Guest blog posts with keyword rich links
§ Duplicate posting of content across multiple websites with
keyword rich links
§ Link exchanges - reciprocal Links are okay, schemes are not
§ Anything automated
Real Life Confession
Over ten years ago I had my employer’s website removed entirely
from the Google index. It was because I was doing black hat SEO
without knowing it. I didn’t get fired and I eventually did get us back in
the index, but damage was done and we had to launch a new URL to
regain rank.
If you are going to link build, know the rules before you start!
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
DON’T BE A VICTIM OF
BAD LINK BUILDING
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
GOOGLE’S LIST OF NO NO’S
§ Automatically generated
content
§ Sneaky redirects
§ LINK SCHEMES
§ Cloaking
§ Hidden text and links
§ Doorway pages
§ Scraped content
§ Affiliate programs that
provide no tangible value
§ Irrelevant keywords
§ Creating pages with
malicious behavior
§ User-generated spam
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
LINK SCHEMES
Any links intended to manipulate PageRank or a site's ranking in Google
search results may be considered part of a link scheme and a violation of
Google’s Webmaster Guidelines. This includes any behavior that
manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively
impact a site's ranking in search results:
§ Buying or selling links that pass PageRank. This includes exchanging
money for links, or posts that contain links; exchanging goods or
services for links; or sending someone a “free” product in exchange
for them writing about it and including a link.
§ Excessive link exchanges ("Link to me and I'll link to you") or partner
pages exclusively for the sake of cross-linking
§ Large-scale article marketing or guest posting campaigns with
keyword-rich anchor text links
§ Using automated programs or services to create links to your site
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
Additionally, creating links that weren’t editorially placed or vouched for by
the site’s owner on a page, otherwise known as unnatural links, can be
considered a violation of our guidelines.
Here are a few common examples of unnatural links that may violate
our guidelines if PageRank is passed:
§ Text advertisements
§ Advertorials or native advertising where payment is received for
articles links
§ Links with optimized anchor text in articles or press releases
distributed on other sites.
§ Low-quality directory or bookmark site links
§ Keyword-rich, hidden or low-quality links embedded in widgets
§ Widely distributed links in the footers or templates of various sites
§ Forum comments with optimized links in the post or signature
LINK SCHEMES
Copyright © 2017 Web Savvy Marketing | @RebeccaGill
TIME FOR QUESTIONS

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Link Strategies: The Who, What, and Why of Link Building

  • 1. Copyright © 2017 Web Savvy Marketing | @RebeccaGill Linking Strategies The who, what, and why of link building.
  • 2. Copyright © 2017 Web Savvy Marketing | @RebeccaGill SEO IS MORE THAN PLUGINS AND AUTOMATED OPTIMIZERS SEO is part art and part science.
  • 3. Copyright © 2017 Web Savvy Marketing | @RebeccaGill PAGE ONE RANKING Requires a combination of on-page and off-page SEO efforts.
  • 4. Copyright © 2017 Web Savvy Marketing | @RebeccaGill THINK OF THE WEBSITE AS HAVING ONLY TWO CORE COMPONENTS CONTENT AND LINKS
  • 5. Copyright © 2017 Web Savvy Marketing | @RebeccaGill THERE ARE MANY FORMS OF CONTENT Pages, Posts, Products, Images, Videos, Audio
  • 6. Copyright © 2017 Web Savvy Marketing | @RebeccaGill THAT CONTENT IS CONNECTED BY DIFFERENT TYPES OF LINKS Website Navigation, Content Links, Social Media Activity, Backlinks
  • 7. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINKS ARE IMPORTANCE Links influence both on-page and off-page SEO efforts.
  • 8. Copyright © 2017 Web Savvy Marketing | @RebeccaGill WHY LINKS WILL MATTER § Links are a core component of the internet § Links are a major ranking factor to search engines § Links help humans find great content § Links help search engines find great content § Links provide valuable data points to search engines and help search engines understand you and your content § Links transfer SEO power § Links transfer trust The basic elements of the web are content and links. Links connect content and control movement and influence. Links matter to website owners and bloggers because:
  • 9. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK JUICE Carefully consider how many links you are going to use on a given piece of content. Link power is divided by the total number of links on a page or post. Example of a blog post with two links… Blog Post Service Page #1 Service Page # 2
  • 10. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK JUICE A blog post with five links means the SEO power drops to 20% per link. 20% Link Juice 20% Link Juice 20% Link Juice 20% Link Juice 20% Link Juice Link Love ❤
  • 11. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK JUICE Understand link juice and know how to use it properly. But also know that you cannot live on juice alone. Good SEO is holistic and it is much more than building backlinks.
  • 12. Copyright © 2017 Web Savvy Marketing | @RebeccaGill INTERNAL LINKS
  • 13. Copyright © 2017 Web Savvy Marketing | @RebeccaGill INTERNAL LINKS § Place links where they help the reader and provide value § Link to your cornerstone content, services, and products § Link with good keyword rich anchor text § Vary your anchor text for a link so it doesn’t appear forced § Don’t overuse links and in doing so, make content unreadable An internal link connects one page of a website to a different page on the same website. Internal links provide value to the human reader as well as help search engines locate content and know what content is of most value. Here is Google’s verbiage on this report within their help section of GSC: The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure. Pro Tips for Optimization “
  • 14. Copyright © 2017 Web Savvy Marketing | @RebeccaGill INTERNAL LINKS ARE IMPORTANT How do I truly know internal links matter? Google tells me so in Google Search Console. If Google is giving you data in Search Console, you know it matters. The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure. “
  • 15. Copyright © 2017 Web Savvy Marketing | @RebeccaGill WHAT’S SHOWING IN YOUR GOOGLE SEARCH CONSOLE? Let’s take a moment and look inside your account. What do you see?
  • 16. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK ANCHOR TEXT § Make sure this clearly describes the destination link § If possible, include the focused keyword § Don’t make it spammy – don’t force the keyword if it can’t be used naturally § Avoid click here, page, read more, and article as anchor text as it does not inform human readers or search engines of the nature of the link Anchor text is the clickable text that users will see as a result of a link. This text is placed within the anchor tag. You set this in WordPress when you define the link. Anchor text helps users with disabilities and search engines better understand the link. Pro Tips for Optimization
  • 17. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK PLACEMENT § Header navigation § Footer navigation § Footer copyrights § Sidebars § Pages § Posts § Products § Call to actions § Images § Plugin output Carefully consider where you place links and what verbiage you use when creating them. These internal and external links are everywhere and in a lot more places that you realize.
  • 18. Copyright © 2017 Web Savvy Marketing | @RebeccaGill EXTERNAL LINKS
  • 19. Copyright © 2017 Web Savvy Marketing | @RebeccaGill GOOGLE NEEDS TO KNOW WHO YOU ARE AND WHY IT SHOULD PAY ATTENTION TO WHAT YOU DO External links makes that happen!
  • 20. Copyright © 2017 Web Savvy Marketing | @RebeccaGill OFF-PAGE SEO Are you a trustworthy website or blog? Are you considered an authority over specific subject matter, topic, or industry? Do you provide high quality content that will make users happy? 1 2 3 Good SEO includes a variety of factors that help search engines understand the quality, authority, and trust of your website or blog. This is the nature of off-page SEO. Off-page SEO factors help search engines answer those questions!
  • 21. Copyright © 2017 Web Savvy Marketing | @RebeccaGill UNDERSTANDING BACKLINKS
  • 22. Copyright © 2017 Web Savvy Marketing | @RebeccaGill WHAT IS A BACKLINK? A backlink, also referred to as an inbound link, is created when a third party website or blog links over to your content. Backlinks help in driving brand awareness, website traffic, and help improve your organic search ranking. The major search engines use a lot of different metrics to determine the value of external links. Some of these metrics include: § The trustworthiness of the linking domain § The popularity of the linking page § The relevancy of the content between the source page and the target page § The anchor text used in the link § The amount of links to the same page on the source page § A number of domains that link to the target page § The amount of variations that are used as anchor text to links to the target page § The ownership relationship between the source and target domains
  • 23. Copyright © 2017 Web Savvy Marketing | @RebeccaGill BACKLINKS ARE IMPORTANT How do I truly know backlinks matter? Google tells me so in Google Search Console. If Google is giving you data in Search Console, you know it matters.
  • 24. Copyright © 2017 Web Savvy Marketing | @RebeccaGill WHAT’S SHOWING IN YOUR GOOGLE SEARCH CONSOLE? Let’s take a moment and look inside your account. What do you see?
  • 25. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK BUILDING BEST PRACTICES
  • 26. Copyright © 2017 Web Savvy Marketing | @RebeccaGill WHAT IS LINK BUILDING? The process of link building is basically collecting these inbound links. There are a variety of ways to achieve link building, but please be cautious in doing so! Some key points on link building: § Today’s consultants and website owners have to be very careful about link building. Doing it wrong will put you in a Google penalty box. § Play it safe and focus on basic link building via quality content and engagement. § Build links into the home page. § Build links into individual pieces of content: § Pages § Posts § Products § Don’t stress too much about follow and nofollow. If you’re actions are legit, you rarely have to worry if a link is do follow or not.
  • 27. Copyright © 2017 Web Savvy Marketing | @RebeccaGill SOURCES OF LINK BUILDING § Social media profiles/shares § Broken link correction § Blog content § Blog comments § Guest blog posts – be careful § Press releases– be careful § Local listings § Local directories § Industry directories § Bookmarking websites § Review websites § Sponsorships § Groups § Forums § Associations § Event listings § Presentations § Document sharing § Speaking engagements § Webinars § Videos § Podcasts Pro Tips for Optimization Google has clearly defined rules on guest posts, press releases, and sponsorships. Before you proceed on any of these, review Google’s webmaster guidelines for quality content.
  • 28. Copyright © 2017 Web Savvy Marketing | @RebeccaGill seosummitLINKS ARE NOT ALL THE SAME § Website quality and domain authority § Relevancy to you and your subject matter § Location of link (content vs. footer) § Follow vs. nofollow § Anchor text used § Human value vs. pure SEO value § Free vs. paid § Content type (regular post, guest post, press release) The below criteria should be taken into account when engaging in link building activities: Pro Tips for Optimization Build off-site data points to the main URL plus indivdiual pages, posts, and products.
  • 29. Copyright © 2017 Web Savvy Marketing | @RebeccaGill CONSISTENCY IS VERY IMPORTANT WITH LOCAL SEO LINK BUILDING This is why you create a cheat sheet. It keeps you on-track and on-target!
  • 30. Copyright © 2017 Web Savvy Marketing | @RebeccaGill seosummit USE A CHEAT SHEET § Website name § URLs – main and cornerstone content § Contact information § Phone number – local area code for small geographical focused sites § Top search terms – your top five targeted search terms § Short description that uses these search terms (25-50 words) § Long description that uses these search terms § Logo files – various sizes and file types § Images used in main website branding or for products and services When working on off-page SEO, it is best to consider the relevant data points and make sure you have these ready so you keep yourself on-task and on-target.
  • 31. Copyright © 2017 Web Savvy Marketing | @RebeccaGill MY TACTICS FOR LINK BUILDING § Write quality content people want to read and share § Be active in social media and play nice with those around you § Attend and/or sponsor local and online events § Sponsor local sports teams or events § Speak at conferences § Appear as a guest on podcasts § Write guest blog post on select sites § Give freely of myself and my knowledge § Be part of the community around me § Publish good stuff (YEP I’M SAYING IT AGAIN) Pro Tips for Optimization If you produce quality content and participate in the community around you, people will naturally link to you, mention you and your website, and share your content.
  • 32. Copyright © 2017 Web Savvy Marketing | @RebeccaGill OLD TACTICS § Footer links in client websites or blogs § Keyword rich links inside press releases § Guest blog posts with keyword rich links § Duplicate posting of content across multiple websites with keyword rich links § Link exchanges - reciprocal Links are okay, schemes are not § Anything automated Real Life Confession Over ten years ago I had my employer’s website removed entirely from the Google index. It was because I was doing black hat SEO without knowing it. I didn’t get fired and I eventually did get us back in the index, but damage was done and we had to launch a new URL to regain rank. If you are going to link build, know the rules before you start!
  • 33. Copyright © 2017 Web Savvy Marketing | @RebeccaGill DON’T BE A VICTIM OF BAD LINK BUILDING
  • 34. Copyright © 2017 Web Savvy Marketing | @RebeccaGill GOOGLE’S LIST OF NO NO’S § Automatically generated content § Sneaky redirects § LINK SCHEMES § Cloaking § Hidden text and links § Doorway pages § Scraped content § Affiliate programs that provide no tangible value § Irrelevant keywords § Creating pages with malicious behavior § User-generated spam
  • 35. Copyright © 2017 Web Savvy Marketing | @RebeccaGill LINK SCHEMES Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. The following are examples of link schemes which can negatively impact a site's ranking in search results: § Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link. § Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking § Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links § Using automated programs or services to create links to your site
  • 36. Copyright © 2017 Web Savvy Marketing | @RebeccaGill Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines if PageRank is passed: § Text advertisements § Advertorials or native advertising where payment is received for articles links § Links with optimized anchor text in articles or press releases distributed on other sites. § Low-quality directory or bookmark site links § Keyword-rich, hidden or low-quality links embedded in widgets § Widely distributed links in the footers or templates of various sites § Forum comments with optimized links in the post or signature LINK SCHEMES
  • 37. Copyright © 2017 Web Savvy Marketing | @RebeccaGill TIME FOR QUESTIONS