BeingGreeninthe
ChangingWorldof
SearchEngine
Optimization

WhenIstartedwithSEOit
wassomucheasiertorank!

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It'stimetolook
forkeywords
It'stimetoreach
newheights
It'stimetomeet
yourbuyersin
Googlesearchtonight
It'stimetowrite
yourcontent
It'stimetocodeitright
It'stimetopublish
blogpostsinyour
WordPresssitetonight

WhenIstartedwithSEOitwas
allrainbowsandsweetmusic…
Akeywordwasjustakeyword.
Webmasterscouldhidecontentin
whitetextonwhitebackgrounds.
Desktopwastheonlysearch.
300wordswasaworthyblog
postthatwouldrankwell.
Youcouldbuyinboundlinks.

Andevenbetter…
A#1rankmeantyou’d
actuallybeatthetopof
pageonesearchresults
andinthespotlight.
Andyouactuallyknew
whereyourankedin
Google!
Weweresuperstars!

Ah…thosewerethegooddaysofsearch!

Thenalgorithmchangesbecamefrequent
andjudgmentfromsearchenginesbecamefierce.

Penaltiesstartedblowingwebsites
andblogscompletelyoutofsearch.

Mobilearrivedandpasseddesktopinsearchusage.

Voicesearch
arrivedand
tookover20%of
Google’sinquiries,
andasaresult,
searchphrases
becamemuch
morecomplex.

Arewestartingtolose
controlofSEOandsearch?
Lackofdata
Strongercompetition
Informationoverload
Rulesandrestrictions
Pandasandpenguins
Knowledgegraphsandrichcards
Personalizedsearch
Mobileandvoicesearch
Malwareandperformanceissues

YearsagoIlost
myloveforSEO.
Iwastiredofplugins.
Iwastriedofdealing
withpenaltiesfrom
clientshortcuts.
WhenIlostmy
loveforSEO,
Ilostcontrolof
mydestiny.

Ineededtoremember
thatSEOisn’tabout
WordPressplugins.
Ineededtoremember
thatSEOisreallyabout
doinggoodand helping
otherssucceed.
Ineededtoremember
whatmademespecial
wasthatIwantedtodo
goodandhelpothers.

Ineededto
rememberthat
atonepointI
stoletheshow.
Andmore
importantly,I
coulddoitagain.

SEOtaughtmethat
Icouldbeasuperstar.
Iexcelledbyfocusing
entirelyontheuser,
by providinghelp,
andbyofferingsolutions.
Ieducated,Igained
trust,andIbuilt
authorityonline.

SEOhaschangedalot,andyet,itistheexactsame.
Thegoalofsearchhasalwaysbeentohelppeoplefindinformation.

• Ask questions about you
and your target market
• Review your existing
data and history
• Research competitors
for keywords and tactics
Research
• Build a seed list of
preferred keywords
• Pull search volumes
• Score for Relevance
• Create a sitemap and
plan for keywords
Plan • Write quality content
• Optimize content for
SEO and usability
• Promote and link build
• Reverse engineer your
success and repeat
Execute
GoodSEOhasandalwayswillstart
andendwithastructuredprocess.

ThefirststepinyourSEOjourneyisto
askquestionsaboutyou&yourvisitor:
Whoareyou?
Whatdoyoudo?
Whatmakesyoudifferent?
Whodoyoucompetewith?
Whodoyouhelp?
Howcanyouhelpthem?
Whatproblemsdoyourvisitorshave?
Whatquestionsdotheywanttoask?
Canyouansweranyofthesequestions?

Keywordsarestillimportant.They’rejustdifferent.

Newusersarecomingonlineeveryday
soqueriesaremuchmorediversethaneverbefore.

IsMacandCheese
healthy?
HowdoIbuilda
website?
Howmanycentimeters
areinameter?
What’stheaverageage
forbuyingacellphone?
Where’stheclosest
Starbucks?

Don’tfighttheknowledgegraph,voice
search,oranyotherGoogleshift.

Gobeyond
beinggreen!
Embrace
Google’s
changesand
educate
yourself.

Embracewhat
makesyouunique!
It’stheeasiest
waytostandout
inacrowdandthe
easiestwayto
makeanimpactin
organicsearch.

CanIanswerany
questions?

RebeccaGillWordPressAgencyOwner&SEOInstructor
@rebeccagill
RebeccaGill.com
TheTotheTopcourseisaneighthouronlinecourseforDIYSEOeducation. Courseincludesvideos,
how-totutorials,templatedownloads,andquizzes.diySEOcourses.com
ThreedayintensiveSEOtrainingworkshoptakingplaceinMayof2017.
LearnmySEOprocessfromstarttofinishinaninteractiveclassroomsetting.SEObootcamp.com
ThreedaysofSEOtraininginavirtualclassroom.TakingplaceinAprilof2017.
LearnmySEOprocessfromthecomfortofyourownhomeoroffice.ithemes.com/seo-summit/seosummit
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