SmartGroup Blogging Presentation - Andre Jensen


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Key tips in SEO and blogging

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  • 10/02/09
  • 10/02/09
  • 10/02/09
  • 10/02/09
  • 10/02/09
  • 10/02/09
  • 10/02/09
  • SmartGroup Blogging Presentation - Andre Jensen

    1. 1. SmartSolutions SmartGroup Andre Jensen VP of Online Marketing [email_address]
    2. 2. Andre Jensen <ul><li>Over 11 years Online Marketing Experience </li></ul><ul><li>Last 7 years devoted entirely to Search Engine Marketing </li></ul><ul><li>MMG (Outrider) Marketleap (Acxiom) Global Strategies Intl. (Neo@Ogilvy) TrustedSports Keeping Kids in the Game </li></ul><ul><ul><li>First Computer </li></ul></ul><ul><ul><li>First Website Topic </li></ul></ul>
    3. 3. Blogs are great! Local shoe store specializing in Running Shoes has a great looking site and uses the blog as an easy way to update customers on news and events. Having the blog allows them to: - Have another web presence that compliments your company - Allows you to reach out to your customers - Target more keywords to reach more potential customers - Create a potential link target
    4. 4. Blogs are great – if done correctly - Only found one link from blog back to parent website - Blog is difficult to read - Lack of information in Profile - Lack of branding on the blog
    5. 5. If SEO’d too well, blogs can outrank company site Query – keyword site:DOMAIN decision making site:
    6. 6. Blog post is more relevant for targeted keyword phrase The Blog post on What is decision making, anyway! Is more relevant for the keyword phrase “decision making” than the home page. The keyword is in the Title tag, the H1 tag, a link from the home page using the keyword, in the body content multiple times. Leverage cross linking from blog posts to services/product pages.
    7. 7. Things to consider - Hosted on it’s own domain, subdomain, or directory - Which platform to use ie Blogger, Wordpress, Moveable Type, etc - Who will participate (single or multi-bloggers) - Of those participating, who will own / drive it - Do you have enough content to stay fresh and relevant
    8. 8. Basic Blog Optimization <ul><li>Title Tag </li></ul><ul><li>Headings <h1> </li></ul><ul><li>Text Links </li></ul><ul><li>Image Tags </li></ul><ul><li>Body Content </li></ul><ul><li>Tags, Tags, Tags </li></ul>
    9. 9. Basic Blog Optimization <ul><li>Title Tag </li></ul><ul><li>Know your keyword research and utilize your targeted keywords and business goals during the naming of your blog. Name of your blog and all your blog posts should focus on targeted keywords. The name of your blog post is often the Link Text that is archived in your navigation and the Title Tag of that post. <title>Bend Oregon Restaurants: Pizza - Bend Oregon</title> </li></ul>
    10. 10. – Scrapbooking Blog <ul><li>Three categorized blog topics, ZERO keywords : </li></ul><ul><li>Froth From the Daisy Patch (Cocoa Daisy Blog) </li></ul><ul><li>The Daisy Divas Design Team Blog </li></ul><ul><li>Cocoa Daisy News and Announcements </li></ul>
    11. 11. Basic Blog Optimization <ul><li>Headings <h1> Header tags tell search engines what the content on this page is about. Think like a headline to a newspaper article but use your targeted keyword phrase. <h1>Pizza, Bend Oregon</h1> </li></ul>
    12. 12. Basic Blog Optimization <ul><li>Text Links In the body content of your posts, link back to your product page, services page, other blog posts, etc. When commenting on other blogs, add text links if allowed. </li></ul>
    13. 13. Basic Blog Optimization <ul><li>Image Tags If you use images in your posts: - Use a keyword for the file name if possible. - Utilize the Image Alt Tag and/or Image Title tag. </li></ul>
    14. 14. Basic Blog Optimization <ul><li>Body Content Use the target keyword often as possible without sounding stupid. </li></ul>
    15. 15. Basic Blog Optimization <ul><li>Tags, Tags, and Tags Tagging is a way to categorize your blog posts. Simply take your main keyword phrase for the post and use that as your tag. This creates another URL and groups all posts that share that tag on one post. </li></ul>
    16. 16. Post fresh content on a regular basis. Not posting over time and traffic will declined. Avid readers want fresh content or they will get bored and forget to come back. Post 1-2 times a week minimum. Keep it Rockin!
    17. 17. Summary - Use basic SEO techniques when creating blog posts - Keyword in Blog Post Title - Keyword in Header tag - Keyword in Body Content - Keyword in Text Links - Name Images using Keywords - Keywords in Tags - Post on a regular basis and be passionate
    18. 18. Thanks! Andre Jensen [email_address] Thank you!