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Blogs are like Preventive Maintenance
The document discusses the importance of blogging as a form of preventive maintenance in marketing, emphasizing its role in establishing a web presence, name recognition, and subject authority. It outlines key elements of a successful blog, such as quality content, effective use of keywords, and proper HTML coding, while also highlighting the significance of links and calls to action. Additionally, it provides examples of good blogs and platforms for blogging, encouraging consistent engagement through social media and guest blogging.
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Blogs are like Preventive Maintenance
- 1. Blogs are likePreventiveMaintenanceStuart Smith, MBA, MSEAT
- 2. Why is bloggingthe Preventive Maintenance of Marketing?
- 3. Your [insert word]is a SHARK
- 4. You need consistencyAnda Schedule
- 5. What is ablog?
- 6. CompanyA Permanent Displayof Your
- 7. ProductA Permanent Displayof Your
- 8. KnowledgeA Permanent Displayof Your
- 9. ExpertiseA Permanent Displayof Your
- 10. Which is themost important to you?CompanyProductKnowledge Expertise
- 11. Which is themost important to you?CompanyProductKnowledge Expertise
- 12. Which is themost important to your customer?CompanyProductKnowledge Expertise
- 13. Which is themost important to your customer?CompanyProductKnowledge Expertise
- 14.
- 15. Establish a webpresenceWhy Blog?
- 16.
- 17.
- 18. Inexpensive compared toother mediaWhy Blog?
- 19.
- 20. What Makes aGood Blog?
- 21. Quality ContentWhat makesa good blog?
- 22. LinksWhat makes agood blog?
- 23. KeywordsWhat makes agood blog?
- 24. Call to ActionWhatmakes a good blog?
- 25. SEO BasicsWhat makesa good blog?
- 26. What is QualityContent?
- 27.
- 28.
- 29. Rarely Mentions productor company nameQuality Content
- 30. Interest capturing titleand headlinesQuality Content
- 31. Has pictures orvideosQuality Content
- 32. Makes people wantto respond or know moreQuality Content
- 33. Why Are LinksImportant?
- 34. Links tell thesearch engines what is important about your webpageLinks
- 35. Links point readersto important pages and information Links
- 36. 1 link per150-200 wordsLinks
- 37. Link to webpages, other blogs, referencesLinks
- 38. Links need tobe coded (html) correctlyLinks
- 39. Find out moreat http://www.mintek.com/Bad
- 40. Learn more aboutbetter asset maintenance Good
- 41.
- 42. Words or shortphrasesKeywords
- 43. Use keywords intitles, headings links and bodyKeywords
- 44.
- 45. Designed to stimulatea responseCall to Action
- 46. Place toward theend of a blogCall to Action
- 47.
- 48. Subject matter isonly half a blogSEO Basics
- 49. Html coding isthe other halfSEO Basics
- 50. Good/clean coding canadd 1-2 hours to each blogSEO Basics
- 51. Proper coding isneeded for many itemsSEO Basics
- 52. Pictures – “Alttags”SEO Basics
- 53. Quotes – Blockquoteand source htmlSEO Basics
- 54.
- 55. Headings – H1,H2,H3tagsSEO Basics
- 56.
- 57.
- 58.
- 59.
- 60.
- 61.
- 62.
- 63. Examples of agood blog
- 64. CopybloggerHubSpotExamples of agood blog
- 65. Enterprise Asset Management101The Entrepreneur’s AdvisorExamples of a good blog
- 66.
- 67.
- 68.
- 69. There is noeasy button
- 70.
Editor's Notes
- #4 Hint: They Die if They Aren’t MovingSharks Die if They Aren’t MovingYour Assets Die if they aren’t MaintainedYour Marketing is Ineffective if it isn’t Reinforced
- #16 A website using a blog can will increase its Internet traffic by 55% and can expect the number of inbound links to increase by approximately 100%
- #28 Informative – industry or product news, current events, disasters, holidays, humor
- #29 Readable – 2-3 sentences per paragraph, use of easy to identify lists or charts, written to readership reading level
- #31 Headlines – which catches your attention more – “Slaying the Maintenance Dragon” or “Maintenance problems”
- #39 Link coding – 90% of all blogs I read have poor coding. A good link contains a keyword and a title. The title what you see when you hover over the link. The title gives you extra SEO juice.
- #43 that you want to be known for and rank on search engines for
- #50 Because Google and other search engines read the html of your page – not the content
- #51 A good 800-1000 word blog make take 4-6 hours to research, write and code
- #59 Writing calendars
- #60 Establishing a web presence takes time – 9-18 months
- #61 Twitter – all new postsLinkedIn – Publish to relevent groupsBuzz yahoo, Google buzz, Stumbleupon, Digg etc…Professional Associations
- #62 Make sure readers can subscribe to your blog
- #63 Accept and offer for others – develops connections, credibility and links