Stop looking for new customers, let them find you instead.

1. Inbound Marketing 101

2. Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA

3. o For more than 8 years we have
been creating engine optimized
websites that convert more
visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
ABOUT DESIGN & PROMOTE

4. Know Your Target Audience
• You need to backup any website design with research
• Who will be visiting your website? Is it the CEO or the CEO’s intern?
• Have material on your website that is easy for people to present.
• Pay attention to your customer’s questions. Keep a stack of Post-its!

5. Nurturing a Lead Online
• Whitepaper downloads
• Newsletter marketing campaign
• Retargeting
• Regular Activity on Social Media

11. • Over 90% of websites have No SEO
• 67% of people use Google, 16% Bing, 12% Yahoo
• If Your Website Is Not “Sticky” You Will Miss Leads
SEO Facts

12. 1. Find the right keywords that your customers are using
2. Use those those keywords in your website content
3. Build links back to your site that are votes in Google’s eyes
What is SEO

13. Identify Keywords
• Think Like A Customer
• Check Out Competition
• Google Keyword Tool
• How Many Competitors? search allintitle: keyword

14. Google Keyword Tool Example

15. Keyword Competitor Check

16. Places To Use Your Keywords
• Page Titles & Descriptions
• Website Content
• Image Names & Alt Text Tags
• URLs of Pages & Posts

17. SEO Swami
I can tell if your website is
search engine optimized or
not in 3 seconds or less.
Want to test me?

18. What is your website optimized for?
In this example
it is for the
keyword “home”

19. Title Tags
• Lead with your keyword & end with your brand
• Under 60 characters
• Home page title tag is the most important
• Each page is it’s own opportunity
• Make sure each page is unique

20. View source code
In this example
it is for the
keyword “home”

21. Description Tags
• Should be under 160 characters
• Not a Google ranking factor
• Include a call to action and keyword to get
noticed more

22. Description Tags Example
Which one
would you
click on?

23. Image Optimization
Rename the
image before
adding to
your site.
after

24. Image Alt Tags
Fill in all the
blanks

25. Keyword Density
• Write for your audience not for seo
• No more than 2% of article should be your keyword
• More text is better but make it scannable text.
http://www.designandpromote.com/what-is-the-best-
keyword-density-for-seo/

26. Headline Tags
• H1 = HEADLINE
• H2 = Subheading
• H3 = even less attention
• Body text=
etsi tibi omnia suppetunt ea quae consequi ingenio aut usu homines Laut intelligentia possunt, tamen amore nostro non sum alienum
arbitratus ad te perscribere ea quae mihi veniebant in mentem dies ac noctes de petitione tua cogitanti, non ut aliquid ex his novi
addisceres sed ut ea quae in re dispersa atque infinita viderentur esse ratione et distributione sub uno aspectu ponerentur.

27. o A link to your website from another website that you
can click.
● Do follow/no follow
● Structure of a backlink
● <a href=“http://www.google.com”>Search</a>
• destination anchor
What is a backlink?

28. o Backlinks count as a vote or citation in Google’s eyes
o Backlinks to your site show trust, or not depending on
the source
o All things being equal the site with the most backlinks
wins. (is #1 in Google)
Why are Backlinks Important

29. o Link Juice = Authority in Google
o Authority flows and drains out through links
o Pages with many links have less authority
o Links from pages filled with links are less powerful
● Look for links on Pages without other links
● Link from your own site sparingly to industry relevant
sites and pages
What is Link Juice?

30. o Google Webmaster Tools
o Majestic SEO
o SEMrush.com
How To Check backlinks

31. ● Links that have been built by automated tools or the
kinds of links that have been in the past
◦ Thousands of blog comments
◦ Forum signature links, links in forum articles are fine
◦ Footer links
● Links with overly optimized anchor text
◦ Keyword anchor text should be varied and <5%
What is a Bad Backlink?

32. ◦ Completely un-related sites
◦ Thousands of blog comments built with tools
◦ Forum signature links, links in forum articles are
fine
◦ Footer links
Places not to put backlinks

33. How to Build Backlinks

34. o Anchor text
● Naked and neutral anchor text
◦ http://www.skyline.com “click here”
● Build mostly branded anchor text links
◦ i.e. “Skyline Exhibits” “
● Use occasional (<5%) varied keyword anchor text
◦ i.e. “Trade Show Displays” “Trade show exhibit
rentals”
Types of Backlinks

35. o Blog comments
o Directories
o Guest posting
o Social media
o Develop banner to put on partners like better business
bureau or AVVO
o Create whitepaper, graphics or tools and give code to add
to other sites.
o Hope people will steal your great content
Places to get a backlink

36. Guest Posting

37. o Searching for guest post pages + your industry
● “write for us” “chiropractor” /”submit a guest post”
o Most places then have guidelines for content and
links
o After Google updates places only accept really good
original content.
Finding Opportunities

38. Networking

39. o Sponsorships
o Libraries
o Groups
o Chamber
o News Stories
o Awards
Networking to Get Backlinks

40. http://www.designandpromote.com/our-seminars/