SlideShare a Scribd company logo
On-Page
Search Engine Optimization
Focusing on the techniques that really matter to
search engines and website visitors.
Web	Savvy	Marke,ng	&	iThemes	Media	LLC	Copyright	©	2016,		All	Rights	Reserved
BEFORE YOU WRITE
CONTENT OR OPTIMIZE IT
1
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
What’s Your Keyword Focus?
v  Brainstorm	the	topic	you	plan	on	wri3ng	about	and	write	down	the	key	points	you’ll	
cover	in	the	piece	of	content.	
v  Write	down	a	5-10	search	phrases	you	think	would	pertain	to	this	topic.	
v  Search	for	each	phrase	in	Google	and	review	who	and	what	shows	up	on	page	one	of	
the	search	engine	results	page.	
v  Document	any	phrases	that	show	a	weakness	and/or	where	you	create	beEer	content.	
v  U3lize	the	Google	Adwords	keyword	planner	tool	to	view	monthly	search	volumes	for	
each	phrase.	
v  Narrow	your	op3ons	down	to	obtainable	search	terms	–	aka	not	60,000	phrases	per	
month	in	search	traffic.	
v  Think	about	how	easy	it	would	be	to	craO	a	3tle	or	opening	sentence	with	the	exact	
phrase	you’re	considering.	
Before you write your first word,ask yourself what keyword phrase you would like this
content to rank for in search. Not sure? Let’s walk through picking the right one.
3	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Keyword Selection Warning!
Before you proceed further,as yourself two very important questions.
4	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Is	the	keyword	precise	enough	or	is	it	generic?	
Have	you	used	this	keyword	before	in	pages,	posts,	products,	
categories,	or	tags?	
1
2
Keyword	 Search	Volume	 Google	Results	 Comments	
parsley	 201,000	 29,700,000	 Broad	
parsley	recipes	 4,400	 19,500,000	 BeEer	
health	benefits	of	parsley	 2,400	 729,000	 Much	BeEer	
parsley	juice	benefits	 260	 596,000	 Best
WRITE CONTENT THAT USERS &
SEARCH ENGINES WILL LOVE
2
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Longer Content Wins With Everyone
Better for Keyword Ranking
A	serpIQ	2012	showed:	
•  The	average	content	length	of	each	of	the	top	10	results	was	more	
than	2,000	words.	
•  The	average	number	of	words	for	the	content	in	the	#1	spot	was	2,416.	
•  For	the	#10	spot,	the	average	number	of	words	was	2,032.	
Better for Obtaining Social Media Shares & Inbound Links
People	tend	to	share	longer	content	on	social	media	more	then	shorter	
content.	People	also	tend	to	link	into	longer	content	than	they	would	a	
shorter	ar3cle	or	post.	
Better for Conversions
Website	conversions	can	also	be	altered	by	content.	The	longer	the	
content,	the	more	likely	the	conversion.	
6	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
1
2
3
Long-form content has a variety of numbers assigned to in on the web.Long-form content
is at least 1,000 or 1,200 words and really approaches towards 2,000 words.
OPTIMIZE CONTENT FOR
SEO BEST PRACTICES
3
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Elements of On-Page SEO
v  Page	name	
v  URL	
v  Headers	(H1,	H2,	H3,	etc.)	
v  Paragraph	text	
v  Keyword	varia3ons	and	related	phrases	
v  Internal	links	
v  Link	anchor	text	
v  Images	
v  Readability	
v  Meta	3tles	and	descrip3ons	
We’ll go through these items one by one,but before we dig in,let’s review the
list as a whole.When you break each down,you’ll see optimization is complely
managable.
8	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Page Name
A	page	name	is	simply	the	name	you	give	your	page	when	you	create	it.	In	WordPress	this	is	
important,	because	it	defaults	other	important	elements	like	URLs	and	H1	headers.	
9	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Choose	a	3tle	that	is	relevant	to	what	the	content	discusses	
v  Make	sure	the	3tle	is	unique	and	does	not	duplicate	another	page/post	3tle	
v  Keep	the	3tle	short	so	it	is	easy	to	read	and	digested	
v  Include	the	keyword	phrase,	but	do	not	repeat	it	
v  Use	keyword	phrase	towards	the	start	of	the	page	3tle	if	possible	
v  Don’t	force	in	geographical	references	thinking	this	helps	with	local	search	
Pro Tips for Optimization
URLs
10	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  This	should	always	include	your	keyword	
v  This	should	be	as	short	as	possible	
v  This	should	use	words	and	not	unrecognizable	parameters	(funky	characters)	
v  Use	dashes	to	separate	words	
v  While	content	silos	are	great,	keep	silos	short	so	they	don’t	create	so	many	layers	
that	the	URL	is	long	and	unreadable	
The	URL	is	the	website	address	for	a	piece	of	content.	The	URL	is	displayed	as	part	of	a	search	
result	in	Google	and	it	appears	below	the	document’s	,tle	and	snippet.	
Pro Tips for Optimization
H1 Headers
11	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Make	sure	your	website	or	WordPress	theme	uses	H1	tags	
v  Make	sure	your	website	or	WordPress	theme	uses	only	one	H1	header	per	URL	
v  Include	your	keyword	phrase	in	your	H1	tag	
v  Posi3on	the	H1	tag	before	other	tags	(H2,	H3,	H4,	etc.)	
The	H1	is	the	most	important	tag	and	it	should	never	be	omiUed	on	a	page,	post,	or	product.	
Search	spiders	pay	aUen,on	to	the	words	used	in	the	h1	tag	as	it	should	contain	a	basic	
descrip,on	of	the	page	content,	just	as	the	page	,tle	does.	
While	most	WordPress	themes	will	automa,cally	create	this	for	you,	I	see	a	lot	of	websites	
that	forget	to	use	the	H1	or	include	mul,ple	H1	headers	per	content	piece.	
Pro Tips for Optimization
H2-H6 Subheaders
12	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Use	H2-H6	headers	to	break	up	groups	of	content	
v  Include	the	focused	keyword	phrase	where	applicable	
v  Include	varia3ons	of	the	focused	keyword	phrase	
v  Keep	headers	in	3tle	case	
v  Avoid	long	sentences	as	headers	
v  Avoid	duplica3ng	your	H1	header	within	H2-H6	subheaders	
Search	engines	and	human	website	visitors	will	use	these	to	beUer	understand	the	structure	of	
the	page.	While	headers	can	help	with	SEO,	they	are	not	a	make	or	break	SEO	factor.	
Pro Tips for Optimization
Paragraph Text
13	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Include	your	keyword	phrase	a	
number	of	3mes	within	the	content	
v  Don’t	keyword	stuff	
v  Use	the	keyword	in	the	first	sentence	
of	the	page	and	if	that	is	not	possible	
in	the	first	paragraph	
v  Use	varia3ons	and	synonyms	
v  Don’t	worry	about	keyword	density	
v  Instead	focus	on	wri3ng	great	content	
around	a	topic	and	use	the	focused	
keyword	in	a	natural	manner	
This	simply	refers	to	the	content	itself	and	this	could	reside	on	the	home	page,	interior	pages,	
blog	posts,	products,	etc.	
Pro Tips for Optimization
Keyword Variations
14	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Brainstorming	
v  Compe3tor	websites	
v  Google	related	searches	at	the	
boEom	of	a	search	page	-->	
v  Google	Keyword	Planner	tool	
for	Adwords	
v  Google	autosuggest	phrases	
when	searching	for	the	phrase	
A	keyword	varia,on	is	simply	an	alternate	phrase	for	a	focused	keyword.	They	help	you	rank	
on	the	focused	keyword	as	well	as	alternate	phrases.	
Pro Tips for Finding Keyword Variations
Images
15	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Image	file	names	should	describe	the	image	and	use	your	keyword	if	possible	
v  Image	alt	text	should	describe	the	image	and	use	your	keyword	if	possible	
v  Use	the	right	image	size	so	performance	and	speed	are	protected	
v  Write	and	add	a	good,	keyword	rich	descrip3on	for	any	image	you	want	to	rank	in	
Google	image	search	
			Example	of	Alt	Text	Usage	
Really	bad	alt	aEribute:	<img	src=”puppy.jpg”	alt=””/>	
BeEer	alt	aEribute:	<img	src=”puppy.jpg”	alt=”puppy”/>	
Really	good	alt	aEribute:	<img	src=”puppy.jpg”	alt=”Dalma3an	puppy	playing	fetch”>	
Spammy	alt	aEributes:	<img	src=”puppy.jpg”	alt=”puppy	dog	baby	dog	pup	puppies”/>	
Images	are	great	for	SEO,	usability,	and	sharing	on	social	media.	While	all	content	won’t	have	
the	op,on	for	an	image,	use	an	image	whenever	possible.	
Pro Tips for Optimization
Internal Links
16	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Place	links	where	they	help	the	reader	and	provide	value	
v  Link	to	your	cornerstone	content,	services,	and	products	
v  Link	with	good	keyword	rich	anchor	text	
v  Vary	your	anchor	text	for	a	link	so	it	doesn’t	appear	forced	
v  Don’t	overuse	links	and	in	doing	so,	make	content	unreadable	
An	internal	link	connects	one	page	of	a	website	to	a	different	page	on	the	same	website.	
Internal	links	provide	value	to	the	human	reader	as	well	as	help	search	engines	locate	
content	and	know	what	content	is	of	most	value.	
Here	is	Google’s	verbiage	on	this	report	within	their	help	sec3on:	
The	number	of	internal	links	poin3ng	to	a	page	is	a	signal	to	search	engines	about	the	
rela3ve	importance	of	that	page.	If	an	important	page	does	not	appear	in	this	list,	or	if	a	
less	important	page	has	a	rela3vely	large	number	of	internal	links,	you	should	consider	
reviewing	your	internal	link	structure.	
Pro Tips for Optimization
“
Link Anchor Text
17	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Make	sure	this	clearly	describes	the	des3na3on	link	
v  If	possible,	include	the	focused	keyword	
v  Don’t	make	it	spammy	–	don’t	force	the	keyword	if	it	can’t	be	used	naturally	
v  Avoid	click	here,	page,	read	more,	and	ar3cle	as	anchor	text	as	it	does	not	inform	
human	readers	or	search	engines	of	the	nature	of	the	link	
Anchor	text	is	the	clickable	text	that	users	will	see	as	a	result	of	a	link.	This	text	is	placed	
within	the	anchor	tag.	You	set	this	in	WordPress	when	you	define	the	link.	Anchor	text	
helps	users	with	disabili,es	and	search	engines	beUer	understand	the	link.	
Pro Tips for Optimization
Readability
18	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  Use	short	paragraphs	
v  Use	bullets	to	help	digest	lists	
v  Use	subheaders	so	visitors	can	scan	content	
v  User	regular	verbiage	and	skip	the	industry	jargon	
v  Don’t	allow	images	to	interfere	with	text	flow	
v  Say	no	to	bling,	bright	neon,	and	unnecessary	
movement	
Ease	of	use	maUer	in	SEO.	If	readers	stay	on	the	
page,	this	increases	your	,me	on	site,	which	in	turn	
helps	SEO.		
Happy	Visitors	+	Happy	Google	=	Higher	Rank	
Pro Tips for Optimization
Meta Titles and Descriptions
19	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  A	page’s	meta	3tle	should	be	a	3tle	(not	a	sentence)	
v  Make	sure	it	is	unique	and	doesn’t	duplicate	other	meta	3tles	
v  Make	it	informa3ve,	yet	easily	readable	
v  Include	the	focused	keyword	phrase	
v  If	possible,	keep	the	keyword	phrase	as	far	to	the	beginning	as	possible	
v  This	is	your	first	opportunity	to	reach	poten3al	visitors,	so	make	it	en3cing,	but	not	
cheesy	
v  Keep	it	under	55	characters	
A	meta	,tle	and	descrip,on	are	the	very	first	thing	a	poten,al	visitor	sees	for	your	website.	
They	show	up	in	search	engine	result	pages,	so	this	is	your	first	opportunity	to	grab	someone’s	
aUen,on,	gain	their	trust,	and	en,ce	them	to	take	ac,on.	
Pro Tips for Optimization of Meta Titles
Meta Titles and Descriptions
20	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
v  A	page’s	meta	descrip3on	might	be	a	sentence	or	two	or	a	short	paragraph	
v  Make	sure	it	is	unique	and	doesn’t	duplicate	other	meta	descrip3ons	
v  Make	it	informa3ve,	yet	easily	readable	
v  Include	the	focused	keyword	phrase	in	it	
v  If	possible,	keep	the	keyword	phrase	as	far	to	the	beginning	as	possible	
v  This	is	your	first	opportunity	to	read	poten3al	visitors,	so	make	it	en3cing,	but	not	
cheesy	(yep	this	was	repeated	because	it	is	important)	
v  Keep	it	under	150	characters	
Pro Tips for Optimization of Meta Descriptions
Common Mistakes to Avoid
Crappy Content
People	write	content	to	fill	
white	space.	Don’t	do	it!	You	
need	to	provide	real	value	to	
website	visitors.	
You	have	to	have	something	
really	good	to	resonate	with	
readers.		
No	amount	of	SEO	will	help	bad	
content,	so	start	with	
something	solid.	
Write	good	content	and	you	
will	be	rewarded	for	it	ten	fold.	
You’ve	done	your	keyword	
research	and	you’ve	wriEen	
your	content.		
When	you	look	closely	at	the	
content,	you	realize	you	used	
varia3ons	of	your	keyword	
phrase	(good)	but	totally	forget	
to	use	the	actual	keyword	
(bad).	
Take	the	3me	to	go	back	
through	your	content	and	
weave	in	the	right	focused	
keyword.		
Be	careful	about	what	you	read	
on	the	internet	and	watch	
ar3cle	dates.	
Un3l	you	are	confident	with	
your	SEO	knowledge,	refrain	
from	op3mizing	your	pages	and	
posts.		
Take	the	3me	to	learn	best	
prac3ces.	And	don’t	try	
something	unless	you	have	a	
solid	grasp	of	the	tac3c	and	the	
posi3ve	or	nega3ve	
ramifica3ons	that	may	result.	
Forgetting the Keyword Inaccurate SEO Knowledge
21	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
QUESTIONS & ANSWERS?
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
Thanks for Coming Today!
		Rebecca	Gill	
Founder of Web Savvy Marketing
Instructor at DIYSEOcourses.com
@rebeccagill on Twitter
Want more SEO education?
Grab your discount of 25% with
coupon code LOVEiThemes
at www.diyseocourses.com.
23	
Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved

More Related Content

What's hot

Technical Seo
Technical SeoTechnical Seo
Technical Seo
Prince Venktesh
 
On page off-page seo points
On page off-page seo pointsOn page off-page seo points
On page off-page seo points
pawan saroj
 
An Introduction to seo and How it Works?
An Introduction to seo and How it Works?An Introduction to seo and How it Works?
An Introduction to seo and How it Works?
priyanka Agarwal
 
Basics of Search Engine Optimisation
Basics of Search Engine OptimisationBasics of Search Engine Optimisation
Basics of Search Engine Optimisation
WordCamp Sydney
 
Basic SEO Presentation
Basic SEO PresentationBasic SEO Presentation
Basic SEO Presentation
Paul Kortman
 
Technical seo
Technical seoTechnical seo
Technical seo
sunilkirangaddem
 
Off page seo
Off page seo Off page seo
Off page seo
safna sakkariya
 
On page SEO
On page SEOOn page SEO
On page SEO
Animon2019
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
Tarak Turki
 
On page seo
On page seoOn page seo
On page seo
SBP GROUP
 
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
Simplilearn
 
Seo content writing
Seo content writingSeo content writing
Seo content writing
Sanjay Nannaparaju
 
SEO-Presentation-2023.pptx
SEO-Presentation-2023.pptxSEO-Presentation-2023.pptx
SEO-Presentation-2023.pptx
VijayYadav877384
 
SEO
SEOSEO
PPC Campaign Planning
PPC Campaign PlanningPPC Campaign Planning
PPC Campaign Planning
semnseo
 
OFF PAGE SEO
OFF PAGE SEOOFF PAGE SEO
OFF PAGE SEO
KetkiDeshpande10
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
Jason_Chlebowski
 
Introduction to Google Search Console
Introduction to Google Search ConsoleIntroduction to Google Search Console
Introduction to Google Search Console
Riley Haas
 
Basic SEO Lecture Presentation
Basic SEO Lecture PresentationBasic SEO Lecture Presentation
Basic SEO Lecture Presentation
Marie Claire Ponsaran
 
Learn Off Page SEO
Learn Off Page SEOLearn Off Page SEO
Learn Off Page SEO
Reshma Shaikh
 

What's hot (20)

Technical Seo
Technical SeoTechnical Seo
Technical Seo
 
On page off-page seo points
On page off-page seo pointsOn page off-page seo points
On page off-page seo points
 
An Introduction to seo and How it Works?
An Introduction to seo and How it Works?An Introduction to seo and How it Works?
An Introduction to seo and How it Works?
 
Basics of Search Engine Optimisation
Basics of Search Engine OptimisationBasics of Search Engine Optimisation
Basics of Search Engine Optimisation
 
Basic SEO Presentation
Basic SEO PresentationBasic SEO Presentation
Basic SEO Presentation
 
Technical seo
Technical seoTechnical seo
Technical seo
 
Off page seo
Off page seo Off page seo
Off page seo
 
On page SEO
On page SEOOn page SEO
On page SEO
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
 
On page seo
On page seoOn page seo
On page seo
 
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...
 
Seo content writing
Seo content writingSeo content writing
Seo content writing
 
SEO-Presentation-2023.pptx
SEO-Presentation-2023.pptxSEO-Presentation-2023.pptx
SEO-Presentation-2023.pptx
 
SEO
SEOSEO
SEO
 
PPC Campaign Planning
PPC Campaign PlanningPPC Campaign Planning
PPC Campaign Planning
 
OFF PAGE SEO
OFF PAGE SEOOFF PAGE SEO
OFF PAGE SEO
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
Introduction to Google Search Console
Introduction to Google Search ConsoleIntroduction to Google Search Console
Introduction to Google Search Console
 
Basic SEO Lecture Presentation
Basic SEO Lecture PresentationBasic SEO Lecture Presentation
Basic SEO Lecture Presentation
 
Learn Off Page SEO
Learn Off Page SEOLearn Off Page SEO
Learn Off Page SEO
 

Viewers also liked

Blogging Your Way to Great SEO
Blogging Your Way to Great SEOBlogging Your Way to Great SEO
Blogging Your Way to Great SEO
Rebecca Gill
 
SEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoSEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day Two
Rebecca Gill
 
Mastering Local SEO
Mastering Local SEOMastering Local SEO
Mastering Local SEO
Rebecca Gill
 
SEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day ThreeSEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day Three
Rebecca Gill
 
Solutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually SellSolutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually Sell
Rebecca Gill
 
Creating an Exceptional Customer Journey With Your Website
Creating an Exceptional Customer Journey With Your WebsiteCreating an Exceptional Customer Journey With Your Website
Creating an Exceptional Customer Journey With Your Website
Rebecca Gill
 
Why Everyone Should be an Expert of 301 Redirects
Why Everyone Should be an Expert of 301 RedirectsWhy Everyone Should be an Expert of 301 Redirects
Why Everyone Should be an Expert of 301 Redirects
Rebecca Gill
 
Project Scoping and Contracts
Project Scoping and ContractsProject Scoping and Contracts
Project Scoping and Contracts
Rebecca Gill
 
Off-Page Search Engine Optimization
Off-Page Search Engine OptimizationOff-Page Search Engine Optimization
Off-Page Search Engine Optimization
Rebecca Gill
 
Turn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving MachineTurn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving Machine
Rebecca Gill
 
Be the Peacock: Creating and Loving Your Online Brand
Be the Peacock: Creating and Loving Your Online BrandBe the Peacock: Creating and Loving Your Online Brand
Be the Peacock: Creating and Loving Your Online Brand
Rebecca Gill
 
eCommerce SEO
eCommerce SEOeCommerce SEO
eCommerce SEO
Rebecca Gill
 
The Ins and Outs of YouTube SEO
The Ins and Outs of YouTube SEOThe Ins and Outs of YouTube SEO
The Ins and Outs of YouTube SEO
Rebecca Gill
 
Being Green in a Changing World of Search Engine Optimization
Being Green in a Changing World of Search Engine OptimizationBeing Green in a Changing World of Search Engine Optimization
Being Green in a Changing World of Search Engine Optimization
Rebecca Gill
 
WordCamp Ann Arbor: SEO Friendly Website Architecture
WordCamp Ann Arbor: SEO Friendly Website ArchitectureWordCamp Ann Arbor: SEO Friendly Website Architecture
WordCamp Ann Arbor: SEO Friendly Website Architecture
Rebecca Gill
 
Crafting the Perfect Home Page
Crafting the Perfect Home PageCrafting the Perfect Home Page
Crafting the Perfect Home Page
Rebecca Gill
 
What Really Matters in Technical SEO
What Really Matters in Technical SEOWhat Really Matters in Technical SEO
What Really Matters in Technical SEO
Rebecca Gill
 
SEO Week: Basics of SEO Day Four
SEO Week: Basics of SEO Day FourSEO Week: Basics of SEO Day Four
SEO Week: Basics of SEO Day Four
Rebecca Gill
 
What Really Matters in WordPress SEO
What Really Matters in WordPress SEOWhat Really Matters in WordPress SEO
What Really Matters in WordPress SEO
Rebecca Gill
 
How to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course SalesHow to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course Sales
Rebecca Gill
 

Viewers also liked (20)

Blogging Your Way to Great SEO
Blogging Your Way to Great SEOBlogging Your Way to Great SEO
Blogging Your Way to Great SEO
 
SEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoSEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day Two
 
Mastering Local SEO
Mastering Local SEOMastering Local SEO
Mastering Local SEO
 
SEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day ThreeSEO Week: Basics of SEO Day Three
SEO Week: Basics of SEO Day Three
 
Solutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually SellSolutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually Sell
 
Creating an Exceptional Customer Journey With Your Website
Creating an Exceptional Customer Journey With Your WebsiteCreating an Exceptional Customer Journey With Your Website
Creating an Exceptional Customer Journey With Your Website
 
Why Everyone Should be an Expert of 301 Redirects
Why Everyone Should be an Expert of 301 RedirectsWhy Everyone Should be an Expert of 301 Redirects
Why Everyone Should be an Expert of 301 Redirects
 
Project Scoping and Contracts
Project Scoping and ContractsProject Scoping and Contracts
Project Scoping and Contracts
 
Off-Page Search Engine Optimization
Off-Page Search Engine OptimizationOff-Page Search Engine Optimization
Off-Page Search Engine Optimization
 
Turn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving MachineTurn Your WordPress Website into a Traffic Driving Machine
Turn Your WordPress Website into a Traffic Driving Machine
 
Be the Peacock: Creating and Loving Your Online Brand
Be the Peacock: Creating and Loving Your Online BrandBe the Peacock: Creating and Loving Your Online Brand
Be the Peacock: Creating and Loving Your Online Brand
 
eCommerce SEO
eCommerce SEOeCommerce SEO
eCommerce SEO
 
The Ins and Outs of YouTube SEO
The Ins and Outs of YouTube SEOThe Ins and Outs of YouTube SEO
The Ins and Outs of YouTube SEO
 
Being Green in a Changing World of Search Engine Optimization
Being Green in a Changing World of Search Engine OptimizationBeing Green in a Changing World of Search Engine Optimization
Being Green in a Changing World of Search Engine Optimization
 
WordCamp Ann Arbor: SEO Friendly Website Architecture
WordCamp Ann Arbor: SEO Friendly Website ArchitectureWordCamp Ann Arbor: SEO Friendly Website Architecture
WordCamp Ann Arbor: SEO Friendly Website Architecture
 
Crafting the Perfect Home Page
Crafting the Perfect Home PageCrafting the Perfect Home Page
Crafting the Perfect Home Page
 
What Really Matters in Technical SEO
What Really Matters in Technical SEOWhat Really Matters in Technical SEO
What Really Matters in Technical SEO
 
SEO Week: Basics of SEO Day Four
SEO Week: Basics of SEO Day FourSEO Week: Basics of SEO Day Four
SEO Week: Basics of SEO Day Four
 
What Really Matters in WordPress SEO
What Really Matters in WordPress SEOWhat Really Matters in WordPress SEO
What Really Matters in WordPress SEO
 
How to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course SalesHow to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course Sales
 

Similar to On-Page Search Engine Optimization

On-Page SEO Tactics
On-Page SEO TacticsOn-Page SEO Tactics
On-Page SEO Tactics
Rebecca Gill
 
SEO Checklist
SEO ChecklistSEO Checklist
SEO Checklist
lindsaylou24
 
Learning SEO
Learning SEOLearning SEO
Learning SEO
Daniel Howard
 
Ten essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEOTen essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEO
tgheintz
 
The ABCs of SEO
The ABCs of SEOThe ABCs of SEO
The ABCs of SEO
Trust EMedia
 
Learning seo-from-the-experts-1
Learning seo-from-the-experts-1Learning seo-from-the-experts-1
Learning seo-from-the-experts-1
LT Marketing
 
Learning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreetLearning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreet
Pieter Deprouw
 
Learn SEO from Experts Online
Learn SEO from Experts OnlineLearn SEO from Experts Online
Learn SEO from Experts Online
Kranthi Shaik
 
Ten essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEOTen essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEO
josiery2k
 
Seo Training
Seo TrainingSeo Training
Seo Training
kuldeep saini
 
Seo Training
Seo TrainingSeo Training
Seo Training
kuldeep saini
 
seo
seoseo
Marketing checklist
Marketing checklistMarketing checklist
Marketing checklist
Pratyush Pattnaik
 
Seo content writing guide
Seo content writing guideSeo content writing guide
Seo content writing guide
Aaron Hall (Aaron Grey)
 
9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits
Escape The Matrix
 
JV Focus
JV FocusJV Focus
JV Focus
danieljacobes
 
Rules of Engagment - BC
Rules of Engagment - BCRules of Engagment - BC
Rules of Engagment - BC
Brenda606
 
Rules3d
Rules3dRules3d
Rules3d
Brenda606
 
Your own online_magazine
Your own online_magazineYour own online_magazine
Your own online_magazine
HaridasHaldar1
 
Search Engine Optimization Class-3
Search Engine Optimization Class-3Search Engine Optimization Class-3
Search Engine Optimization Class-3
M. Towfiqul Arafat
 

Similar to On-Page Search Engine Optimization (20)

On-Page SEO Tactics
On-Page SEO TacticsOn-Page SEO Tactics
On-Page SEO Tactics
 
SEO Checklist
SEO ChecklistSEO Checklist
SEO Checklist
 
Learning SEO
Learning SEOLearning SEO
Learning SEO
 
Ten essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEOTen essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEO
 
The ABCs of SEO
The ABCs of SEOThe ABCs of SEO
The ABCs of SEO
 
Learning seo-from-the-experts-1
Learning seo-from-the-experts-1Learning seo-from-the-experts-1
Learning seo-from-the-experts-1
 
Learning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreetLearning seo-from-the-experts-leadstreet
Learning seo-from-the-experts-leadstreet
 
Learn SEO from Experts Online
Learn SEO from Experts OnlineLearn SEO from Experts Online
Learn SEO from Experts Online
 
Ten essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEOTen essential tips ofr delivering successful SEO
Ten essential tips ofr delivering successful SEO
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
seo
seoseo
seo
 
Marketing checklist
Marketing checklistMarketing checklist
Marketing checklist
 
Seo content writing guide
Seo content writing guideSeo content writing guide
Seo content writing guide
 
9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits
 
JV Focus
JV FocusJV Focus
JV Focus
 
Rules of Engagment - BC
Rules of Engagment - BCRules of Engagment - BC
Rules of Engagment - BC
 
Rules3d
Rules3dRules3d
Rules3d
 
Your own online_magazine
Your own online_magazineYour own online_magazine
Your own online_magazine
 
Search Engine Optimization Class-3
Search Engine Optimization Class-3Search Engine Optimization Class-3
Search Engine Optimization Class-3
 

More from Rebecca Gill

SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
Rebecca Gill
 
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorUsing a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
Rebecca Gill
 
Search Rediscovered: Adapting to the New World of Structured Data and Schema
Search Rediscovered: Adapting to the New World of Structured Data and SchemaSearch Rediscovered: Adapting to the New World of Structured Data and Schema
Search Rediscovered: Adapting to the New World of Structured Data and Schema
Rebecca Gill
 
Exploring Bing Webmaster Tools
Exploring Bing Webmaster ToolsExploring Bing Webmaster Tools
Exploring Bing Webmaster Tools
Rebecca Gill
 
Optimizing Your Website for Accessibility
Optimizing Your Website for AccessibilityOptimizing Your Website for Accessibility
Optimizing Your Website for Accessibility
Rebecca Gill
 
Modern SEO: What You Need to Compete in 2018
Modern SEO: What You Need to Compete in 2018Modern SEO: What You Need to Compete in 2018
Modern SEO: What You Need to Compete in 2018
Rebecca Gill
 
12 Days of Google Analytics
12 Days of Google Analytics12 Days of Google Analytics
12 Days of Google Analytics
Rebecca Gill
 
Link Strategies: The Who, What, and Why of Link Building
Link Strategies: The Who, What, and Why of Link BuildingLink Strategies: The Who, What, and Why of Link Building
Link Strategies: The Who, What, and Why of Link Building
Rebecca Gill
 
Taking the Scary Out of Schema
Taking the Scary Out of SchemaTaking the Scary Out of Schema
Taking the Scary Out of Schema
Rebecca Gill
 
WordCamp MSP SEO Process Presentation
WordCamp MSP SEO Process PresentationWordCamp MSP SEO Process Presentation
WordCamp MSP SEO Process Presentation
Rebecca Gill
 
How to Create SEO Friendly Website Architecture
How to Create SEO Friendly Website ArchitectureHow to Create SEO Friendly Website Architecture
How to Create SEO Friendly Website Architecture
Rebecca Gill
 
Looking Beyond the SEO Plugin
Looking Beyond the SEO PluginLooking Beyond the SEO Plugin
Looking Beyond the SEO Plugin
Rebecca Gill
 
Off-Page SEO Tactics
Off-Page SEO TacticsOff-Page SEO Tactics
Off-Page SEO Tactics
Rebecca Gill
 
Mastering the Art of Keyword Research and Site Mapping
Mastering the Art of Keyword Research and Site MappingMastering the Art of Keyword Research and Site Mapping
Mastering the Art of Keyword Research and Site Mapping
Rebecca Gill
 
Maximize the Output of Free SEO Tools
Maximize the Output of Free SEO ToolsMaximize the Output of Free SEO Tools
Maximize the Output of Free SEO Tools
Rebecca Gill
 
The SEO Formula for Driving Success
The SEO Formula for Driving SuccessThe SEO Formula for Driving Success
The SEO Formula for Driving Success
Rebecca Gill
 
Understanding User Intent and Content Silos
Understanding User Intent and Content SilosUnderstanding User Intent and Content Silos
Understanding User Intent and Content Silos
Rebecca Gill
 

More from Rebecca Gill (17)

SEO Introduction
SEO IntroductionSEO Introduction
SEO Introduction
 
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorUsing a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue Generator
 
Search Rediscovered: Adapting to the New World of Structured Data and Schema
Search Rediscovered: Adapting to the New World of Structured Data and SchemaSearch Rediscovered: Adapting to the New World of Structured Data and Schema
Search Rediscovered: Adapting to the New World of Structured Data and Schema
 
Exploring Bing Webmaster Tools
Exploring Bing Webmaster ToolsExploring Bing Webmaster Tools
Exploring Bing Webmaster Tools
 
Optimizing Your Website for Accessibility
Optimizing Your Website for AccessibilityOptimizing Your Website for Accessibility
Optimizing Your Website for Accessibility
 
Modern SEO: What You Need to Compete in 2018
Modern SEO: What You Need to Compete in 2018Modern SEO: What You Need to Compete in 2018
Modern SEO: What You Need to Compete in 2018
 
12 Days of Google Analytics
12 Days of Google Analytics12 Days of Google Analytics
12 Days of Google Analytics
 
Link Strategies: The Who, What, and Why of Link Building
Link Strategies: The Who, What, and Why of Link BuildingLink Strategies: The Who, What, and Why of Link Building
Link Strategies: The Who, What, and Why of Link Building
 
Taking the Scary Out of Schema
Taking the Scary Out of SchemaTaking the Scary Out of Schema
Taking the Scary Out of Schema
 
WordCamp MSP SEO Process Presentation
WordCamp MSP SEO Process PresentationWordCamp MSP SEO Process Presentation
WordCamp MSP SEO Process Presentation
 
How to Create SEO Friendly Website Architecture
How to Create SEO Friendly Website ArchitectureHow to Create SEO Friendly Website Architecture
How to Create SEO Friendly Website Architecture
 
Looking Beyond the SEO Plugin
Looking Beyond the SEO PluginLooking Beyond the SEO Plugin
Looking Beyond the SEO Plugin
 
Off-Page SEO Tactics
Off-Page SEO TacticsOff-Page SEO Tactics
Off-Page SEO Tactics
 
Mastering the Art of Keyword Research and Site Mapping
Mastering the Art of Keyword Research and Site MappingMastering the Art of Keyword Research and Site Mapping
Mastering the Art of Keyword Research and Site Mapping
 
Maximize the Output of Free SEO Tools
Maximize the Output of Free SEO ToolsMaximize the Output of Free SEO Tools
Maximize the Output of Free SEO Tools
 
The SEO Formula for Driving Success
The SEO Formula for Driving SuccessThe SEO Formula for Driving Success
The SEO Formula for Driving Success
 
Understanding User Intent and Content Silos
Understanding User Intent and Content SilosUnderstanding User Intent and Content Silos
Understanding User Intent and Content Silos
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 

On-Page Search Engine Optimization

  • 1. On-Page Search Engine Optimization Focusing on the techniques that really matter to search engines and website visitors. Web Savvy Marke,ng & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 2. BEFORE YOU WRITE CONTENT OR OPTIMIZE IT 1 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 3. What’s Your Keyword Focus? v  Brainstorm the topic you plan on wri3ng about and write down the key points you’ll cover in the piece of content. v  Write down a 5-10 search phrases you think would pertain to this topic. v  Search for each phrase in Google and review who and what shows up on page one of the search engine results page. v  Document any phrases that show a weakness and/or where you create beEer content. v  U3lize the Google Adwords keyword planner tool to view monthly search volumes for each phrase. v  Narrow your op3ons down to obtainable search terms – aka not 60,000 phrases per month in search traffic. v  Think about how easy it would be to craO a 3tle or opening sentence with the exact phrase you’re considering. Before you write your first word,ask yourself what keyword phrase you would like this content to rank for in search. Not sure? Let’s walk through picking the right one. 3 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 4. Keyword Selection Warning! Before you proceed further,as yourself two very important questions. 4 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Is the keyword precise enough or is it generic? Have you used this keyword before in pages, posts, products, categories, or tags? 1 2 Keyword Search Volume Google Results Comments parsley 201,000 29,700,000 Broad parsley recipes 4,400 19,500,000 BeEer health benefits of parsley 2,400 729,000 Much BeEer parsley juice benefits 260 596,000 Best
  • 5. WRITE CONTENT THAT USERS & SEARCH ENGINES WILL LOVE 2 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 6. Longer Content Wins With Everyone Better for Keyword Ranking A serpIQ 2012 showed: •  The average content length of each of the top 10 results was more than 2,000 words. •  The average number of words for the content in the #1 spot was 2,416. •  For the #10 spot, the average number of words was 2,032. Better for Obtaining Social Media Shares & Inbound Links People tend to share longer content on social media more then shorter content. People also tend to link into longer content than they would a shorter ar3cle or post. Better for Conversions Website conversions can also be altered by content. The longer the content, the more likely the conversion. 6 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved 1 2 3 Long-form content has a variety of numbers assigned to in on the web.Long-form content is at least 1,000 or 1,200 words and really approaches towards 2,000 words.
  • 7. OPTIMIZE CONTENT FOR SEO BEST PRACTICES 3 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 8. Elements of On-Page SEO v  Page name v  URL v  Headers (H1, H2, H3, etc.) v  Paragraph text v  Keyword varia3ons and related phrases v  Internal links v  Link anchor text v  Images v  Readability v  Meta 3tles and descrip3ons We’ll go through these items one by one,but before we dig in,let’s review the list as a whole.When you break each down,you’ll see optimization is complely managable. 8 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 9. Page Name A page name is simply the name you give your page when you create it. In WordPress this is important, because it defaults other important elements like URLs and H1 headers. 9 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Choose a 3tle that is relevant to what the content discusses v  Make sure the 3tle is unique and does not duplicate another page/post 3tle v  Keep the 3tle short so it is easy to read and digested v  Include the keyword phrase, but do not repeat it v  Use keyword phrase towards the start of the page 3tle if possible v  Don’t force in geographical references thinking this helps with local search Pro Tips for Optimization
  • 10. URLs 10 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  This should always include your keyword v  This should be as short as possible v  This should use words and not unrecognizable parameters (funky characters) v  Use dashes to separate words v  While content silos are great, keep silos short so they don’t create so many layers that the URL is long and unreadable The URL is the website address for a piece of content. The URL is displayed as part of a search result in Google and it appears below the document’s ,tle and snippet. Pro Tips for Optimization
  • 11. H1 Headers 11 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Make sure your website or WordPress theme uses H1 tags v  Make sure your website or WordPress theme uses only one H1 header per URL v  Include your keyword phrase in your H1 tag v  Posi3on the H1 tag before other tags (H2, H3, H4, etc.) The H1 is the most important tag and it should never be omiUed on a page, post, or product. Search spiders pay aUen,on to the words used in the h1 tag as it should contain a basic descrip,on of the page content, just as the page ,tle does. While most WordPress themes will automa,cally create this for you, I see a lot of websites that forget to use the H1 or include mul,ple H1 headers per content piece. Pro Tips for Optimization
  • 12. H2-H6 Subheaders 12 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Use H2-H6 headers to break up groups of content v  Include the focused keyword phrase where applicable v  Include varia3ons of the focused keyword phrase v  Keep headers in 3tle case v  Avoid long sentences as headers v  Avoid duplica3ng your H1 header within H2-H6 subheaders Search engines and human website visitors will use these to beUer understand the structure of the page. While headers can help with SEO, they are not a make or break SEO factor. Pro Tips for Optimization
  • 13. Paragraph Text 13 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Include your keyword phrase a number of 3mes within the content v  Don’t keyword stuff v  Use the keyword in the first sentence of the page and if that is not possible in the first paragraph v  Use varia3ons and synonyms v  Don’t worry about keyword density v  Instead focus on wri3ng great content around a topic and use the focused keyword in a natural manner This simply refers to the content itself and this could reside on the home page, interior pages, blog posts, products, etc. Pro Tips for Optimization
  • 14. Keyword Variations 14 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Brainstorming v  Compe3tor websites v  Google related searches at the boEom of a search page --> v  Google Keyword Planner tool for Adwords v  Google autosuggest phrases when searching for the phrase A keyword varia,on is simply an alternate phrase for a focused keyword. They help you rank on the focused keyword as well as alternate phrases. Pro Tips for Finding Keyword Variations
  • 15. Images 15 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Image file names should describe the image and use your keyword if possible v  Image alt text should describe the image and use your keyword if possible v  Use the right image size so performance and speed are protected v  Write and add a good, keyword rich descrip3on for any image you want to rank in Google image search Example of Alt Text Usage Really bad alt aEribute: <img src=”puppy.jpg” alt=””/> BeEer alt aEribute: <img src=”puppy.jpg” alt=”puppy”/> Really good alt aEribute: <img src=”puppy.jpg” alt=”Dalma3an puppy playing fetch”> Spammy alt aEributes: <img src=”puppy.jpg” alt=”puppy dog baby dog pup puppies”/> Images are great for SEO, usability, and sharing on social media. While all content won’t have the op,on for an image, use an image whenever possible. Pro Tips for Optimization
  • 16. Internal Links 16 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Place links where they help the reader and provide value v  Link to your cornerstone content, services, and products v  Link with good keyword rich anchor text v  Vary your anchor text for a link so it doesn’t appear forced v  Don’t overuse links and in doing so, make content unreadable An internal link connects one page of a website to a different page on the same website. Internal links provide value to the human reader as well as help search engines locate content and know what content is of most value. Here is Google’s verbiage on this report within their help sec3on: The number of internal links poin3ng to a page is a signal to search engines about the rela3ve importance of that page. If an important page does not appear in this list, or if a less important page has a rela3vely large number of internal links, you should consider reviewing your internal link structure. Pro Tips for Optimization “
  • 17. Link Anchor Text 17 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Make sure this clearly describes the des3na3on link v  If possible, include the focused keyword v  Don’t make it spammy – don’t force the keyword if it can’t be used naturally v  Avoid click here, page, read more, and ar3cle as anchor text as it does not inform human readers or search engines of the nature of the link Anchor text is the clickable text that users will see as a result of a link. This text is placed within the anchor tag. You set this in WordPress when you define the link. Anchor text helps users with disabili,es and search engines beUer understand the link. Pro Tips for Optimization
  • 18. Readability 18 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Use short paragraphs v  Use bullets to help digest lists v  Use subheaders so visitors can scan content v  User regular verbiage and skip the industry jargon v  Don’t allow images to interfere with text flow v  Say no to bling, bright neon, and unnecessary movement Ease of use maUer in SEO. If readers stay on the page, this increases your ,me on site, which in turn helps SEO. Happy Visitors + Happy Google = Higher Rank Pro Tips for Optimization
  • 19. Meta Titles and Descriptions 19 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  A page’s meta 3tle should be a 3tle (not a sentence) v  Make sure it is unique and doesn’t duplicate other meta 3tles v  Make it informa3ve, yet easily readable v  Include the focused keyword phrase v  If possible, keep the keyword phrase as far to the beginning as possible v  This is your first opportunity to reach poten3al visitors, so make it en3cing, but not cheesy v  Keep it under 55 characters A meta ,tle and descrip,on are the very first thing a poten,al visitor sees for your website. They show up in search engine result pages, so this is your first opportunity to grab someone’s aUen,on, gain their trust, and en,ce them to take ac,on. Pro Tips for Optimization of Meta Titles
  • 20. Meta Titles and Descriptions 20 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  A page’s meta descrip3on might be a sentence or two or a short paragraph v  Make sure it is unique and doesn’t duplicate other meta descrip3ons v  Make it informa3ve, yet easily readable v  Include the focused keyword phrase in it v  If possible, keep the keyword phrase as far to the beginning as possible v  This is your first opportunity to read poten3al visitors, so make it en3cing, but not cheesy (yep this was repeated because it is important) v  Keep it under 150 characters Pro Tips for Optimization of Meta Descriptions
  • 21. Common Mistakes to Avoid Crappy Content People write content to fill white space. Don’t do it! You need to provide real value to website visitors. You have to have something really good to resonate with readers. No amount of SEO will help bad content, so start with something solid. Write good content and you will be rewarded for it ten fold. You’ve done your keyword research and you’ve wriEen your content. When you look closely at the content, you realize you used varia3ons of your keyword phrase (good) but totally forget to use the actual keyword (bad). Take the 3me to go back through your content and weave in the right focused keyword. Be careful about what you read on the internet and watch ar3cle dates. Un3l you are confident with your SEO knowledge, refrain from op3mizing your pages and posts. Take the 3me to learn best prac3ces. And don’t try something unless you have a solid grasp of the tac3c and the posi3ve or nega3ve ramifica3ons that may result. Forgetting the Keyword Inaccurate SEO Knowledge 21 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 22. QUESTIONS & ANSWERS? Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 23. Thanks for Coming Today! Rebecca Gill Founder of Web Savvy Marketing Instructor at DIYSEOcourses.com @rebeccagill on Twitter Want more SEO education? Grab your discount of 25% with coupon code LOVEiThemes at www.diyseocourses.com. 23 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved