"Blogging," Media Relations course guest lecture, Kent State University
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Presentation accompanying guest lecture on blogging for Media Relations course taught by Eric Mansfield
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- 1. Media Relations Kent State University Course Fall 2013 Blogging Jill Miller Zimon Writes Like She Talks writeslikeshetalks.com jillzimon@mac.com October 17, 2013
- 2. Blogs are different From Bernard Most’s book, The Cow That Went OINK
- 3. Pay attention to me…
- 4. Connect with me… From Burning Man 2006 by Tom Davis at www.geometer.org
- 5. Tell me something I don’t know… Pete Hanson ©2004
- 7. Keep your eye on the blog. From http://www.deskshare.com/Resources/articles/rss.aspx
- 8. Do you know who I am?
- 9. Conceal & skew=Reveal & spew
- 10. Issue? I don’t even know you. Photo courtesy of Subodh Chandra
- 11. Influencers Basis for Working With Brands
- 12. WHERE DO INFLUENCERS BRANDING OPPS COME FROM?
- 13. From Technorati State of the Blogosphere 2011 • Encourage and enable sharing across platforms. • Bloggers are trusted peers. • Work with them to create or curate unfiltered, credible content and reviews, in order to create a conversation around your brand. Focus on building long-term relationships. • Use blogger outreach organically and encourage these social influencers to be honest and open about their opinions so that they don't feel forced to give a "good" review, but rather, their "own" review. • Use social media not only to distribute content but to build active communities and interact with and respond to your audiences. • Layer on social media measurement tools to find where users fall into your conversion funnels. • Leverage paid media on social channels. BRANDS IN THE BLOGOSPHERE: WHAT TO DO MARKETERS SAY?
- 14. A day without blogs is like a day without… © Jim Borgman, Cincinnati Enquirer, 9/30/04
- 15. Thank you! Jill Miller Zimon Writes Like She Talks writeslikeshetalks.com jillzimon@mac.com