Debbie is undecided about adopting social media for her personal brand. Her brand statement is to cross boundaries and create an online presence utilizing her skills and interests. Her key messages are to drop her resistance to change, grow and learn, and be social and confident. Her objectives are to educate herself on social media, build an online presence, and increase engagement. Her strategies are to read articles, attend events, join communities, create a blog, and spend 3+ hours online daily. She has strengths in being social and willing to learn, but weaknesses in her reluctance to adopt social media and limited connections. Opportunities include networking, building connections, and volunteering for experience. Threats are competition and an inability to manage

1. Sitting on the fence PERSONAL BRAND PLAN FOR DEBBIE

2. Simply Undecided…. Social media has me sitting on the fence. I’m simply undecided. But what does this mean? Sitting on the fence describes someone who is undecided about an issue, rather than taking a firm stand on one side. So, to adopt or not adopt that is the question!

3. Brand Statement To hop the fence and find myself on the other side. It is time to cross boundaries and no longer resist SOCIAL MEDIA. To create an online presence, utilizing the skills and knowledge obtained in school, which will reflect my opinions and interests.

4. Key Messages Drop the LUDDITE mentality Be smartbe funny be myself be hone continue to grow & LEARN Communicatoradaptablemotivated SOCAIBLEevolve CONFIDENT

5. Objectives To educate myself on social media and its benefits Become familiar with the different type of social media applications Build a greater ONLINE presence To increase my social media engagement

6. Exactly how am I going to do all this? Strategies… Read articles written about social media Attend social media events Participate in relevant online communities review RSS reader to be relevant and current Create a blog Join social media applications

7. Make twitter my best friend by signing on daily Create a RSS feed Join IABC & CPRS to establish connections with professionals in Toronto Spend at least 3 hours online a day Follow blogs that pertain to my interests Have weekly on bi-weekly blog posts Comment on other blogs TACTICS

8. Critical Path

10. Experience working with the public

11. Always willing to learn

12. creative

14. No online presence

15. Limited direction in career path

17. Build connections with PR practitioners

18. Become a HUMBER graduate

19. Volunteer with various companies to gain insight

21. Inability to manage all social media applications at once