Community Management thoughts while I'm working

1. Community
Management
Thoughts while I’m working

2. It’s not about monitoring

3. It’s about been part of
the community

4. express
talk
announce
respond
win
ask
complain
and complain.
A community likes to…

5. express
talk
announce
respond
win
ask
Not complaining but responding on time
to it.
A brand should behave in the same way

6. A brand must have a
personality
that’s how it can behave
naturally
Exchanging pretending
for
being.

7. Transparency
Brand’s opportunity to talk frankly, to receive critics and to talk
face to face with the customers. People are looking for:
• Immediate response, quick service
• Solutions to their needs
• Brands that don’t hide or ignore their comments
(Friends wouldn’t do it, why would a brand)

8. Solidarity
• People like to RT. It’s a simple and easy
way to be solidary with others.
• They help others to find a prompt solution.
• Warning! Complains become easily virals.

9. Topics
Olympics are gone. Not many
people comment about
#energy2012
What happened to all those
moments people kept sharing
from the Olympics?
How to gather them?
Website #energy2012? putting
all the data together? Users can
visualize it?
Data is like energy,
it has to keep moving,
enhancing the

10. Paralympics
People are looking forward to the next
games.
How we can generate expectations;
online activities; welcoming the athletes;
sharing content about it; photos or
videos?

11. What would you do
with a full stadium?
If spectators are waiting,
brands can do more than a banner.

12. Fin.