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Debummerfication: Encouraging Authenticity Through Attitude Management


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2013 Dalton Institute on College Student Values presentation

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Debummerfication: Encouraging Authenticity Through Attitude Management

  1. 1. BackgroundThe nature of social media has gone frombeing one to share triumphs and dailyactivities, to an increasingly negativelandscape.Social media wasn’t designed for this!Facebook “dislike” button
  2. 2. How Do You Respond?Approaching the situation head-onHide or mute the post/comment/posterUnfriending
  3. 3. Some Employ Perspective States the intentions of the author
  4. 4. Others ActivelyEncourage Positivity
  5. 5. But Authenticity Means Realism Operative word: “sometimes”
  6. 6. We’re Not WithoutBlame…
  7. 7. Why Is It So Easyto Be NegativeOnline?
  8. 8. What Are The Effects?
  9. 9. Multiple Effects of TooMuch Negativity
  10. 10. How Do Others Feel?
  11. 11. Effects on the SocialMedia Job SearchThe top reasons that employers rejected candidates had to do withcontent found on their social media profiles, with the top 5 reasonsbeing:1. Lied about their qualifications (13 percent)2. Demonstrated poor communications skills (11 percent)3. Posted negative comments about a previous employer (11 percent)4. Posted inappropriate photos/comments (11 percent each)5. Made discriminatory comments (10 percent)
  12. 12. Effects on the SocialMedia Job Search
  13. 13. But Again, We’re NotWhitewashing!
  14. 14. The Tide Is Turning…
  15. 15. So How Can We Help?The ARMS Model:A- ActR- RespondM- ModelS- Show
  16. 16. A- We Can ActThree considerations for doing “good work”from the Good Work Project:1. Mission2. Mirror Test, Personal Version3. Mirror Test, Profession-wide
  17. 17. R- We Can Respond Use social media to create a relationship! Affirm and praise positive commentary Study abroad acceptance Inquire and offer to help when negative thoughts are expressed, especially as they pertain to the institution Ed Cabellon, Bridgewater State
  18. 18. M- We Can Model Use your own social media profile to authentically present yourself If you allow students to “friend” or “follow” you, be honest about yourself, in both good times and bad- show them what constructively expressing a negative thought can look like Mind the boundaries that must exist between students and staff!
  19. 19. S- We Can Show Embrace an attitude that allows for vulnerability Yes, we’re authority figures and role models, but we’re also people- students and colleagues should know that
  20. 20. The Benefit of Helping“In its most transcendent expression, the invitation“can you help me?” is an invitation into the headand the hear when a person is most open toexamination, expresses a need to change, and iswilling to risk moving from old ways of being to anew level of perspective or ability.” (Komives)We have a responsibility to offer help that achievesthese initiatives, and move students to a placewhere they are ready to ask, or can accept the help.
  21. 21. ReferencesBregman, Peter (2012). “How to Respond to Negativity.” Retrieved 16 Nov 2012 from, Ed. “Connecting with Students, One Tweet at a Time.” The Student Affairs Collaborative. Swift Kick, 30 Aug 2009. Web. 4 Oct 2012.Gardner, Howard. “Beyond markets and individuals: A focus on educational goals.” Declining by Degree. Ed. Richard Hersh and John Merrow. New York: Palgrave MacMillan, 2005. 97-112. Print.Komives, Susan. Foreword. Helping college students: Developing essential support skills for student affairs practice. By Reynolds. San Francisco: Jossey-Bass, 2009. xi-xvi. Print.Lencioni, Patrick. The five temptations of a CEO. San Francisco: Jossey Bass, 2008. Print.Medina, S. “University Compliments Pages Spread Kindness And Good Cheer” Huffington Post. 1 Dec 2012. Web. 26 Jan 2013.
  22. 22. ReferencesThompson, Justin. “Negativity gets you nowhere in a social media job search.” The Work Buzz, 2011. Retrieved 4 October 2012 from media-job-search/Walter, Ekaterina. “Your Facebook fans are hiding your posts at an alarming rate.” FastCompany, 2012. Retrieved 4 October 2012 from http:// posts-alarming-rate utm_source=twitter&utm_medium=feed&utm_campaign=Feed%3A+fastcompany %2Fheadlines+%28Fast+Company%29What Should We Call Student Affairs [blog]. Tumblr, n.d. Retrieved 18 Nov 2012 from http://whatshouldwecallstudentaffairs.tumblr.comZarrella, Dan. “Data shows positivity works better than negativity in social media”. Marketing with Mike., 22 Aug 2011. Web. 4 Sept 2012.Zetlin, Minda. “Listening to Complainers is bad for your brain.”, 2012. Retrieved 4 October 2012 from your-brain.html?nav=pop