Campaign Battleground2012

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This Powerpoint provides an introductory overview of how blogs & social media differ from other media. It also highlights the use of online media in the political arena.

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Campaign Battleground2012

  1. 1. Campaign BattlegroundThe New World of Social Media University of Akron Bliss Institute of Applied Politics March 22, 2012 Jill Miller Zimon The Civic Commons EfficientGovNetwork theciviccommons.com/egn Writes Like She Talks writeslikeshetalks.com jillzimon@mac.com
  2. 2. Blogs are different From Bernard Most’s book, The Cow That Went OINK
  3. 3. Pay attention to me…
  4. 4. Connect with me… From Burning Man 2006 by Tom Davis at www.geometer.org
  5. 5. Tell me something I don’t know… Pete Hanson ©2004
  6. 6. Work with me.
  7. 7. Keep your eye on the blog. From http://www.deskshare.com/Resources/articles/rss.aspx
  8. 8. Do you know who I am?
  9. 9. Conceal & skew=Reveal & spew
  10. 10. Issue? I don’t even know you. Photo courtesy of Subodh Chandra
  11. 11. Does anybody really care? (2006) On a typical day in August, 26 million Americans were using the internet for news or information about politics and the upcoming mid-term elections. That corresponds to 19% of adult internet users, or 13% of all Americans over the age of 18. From 9/20/06 Pew Report on E-Gov and E-Policy
  12. 12. Does anybody really care? (2010)Fully 73% of adult internet users (representing 54% of all US adults) went online to get news or information about the 2010 midterm elections, or to get involved in the campaign in one way or another. That number was 19% in 2006. Comparing use of the Internet for political news during mid-term elections, 2006 and 2010: 2006 2010 Video 19% 31% Social Networks 16% 60% From Pew Internet and American Life Project: Internet and Campaign 2010
  13. 13. A day without blogs is like a day without… © Jim Borgman, Cincinnati Enquirer, 9/30/04
  14. 14. Thank youProfessor John Green, Jerry Austin & Mark Weaver Jill Miller Zimon The Civic Commons EfficientGovNetwork theciviccommons.com/egn Writes Like She Talks writeslikeshetalks.com jillzimon@mac.com

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