The document discusses using social media for fundraising. It notes that different generations contribute different amounts to fundraising, with Baby Boomers contributing the most at 40%. It emphasizes being genuine, generous, and grateful on social media to build emotional connections and rapport with followers. It provides tips for fundraising on Twitter, such as using hashtags, creating a Twitter community by following and engaging with others, and tweeting engaging content like polls and quotes on a regular basis. The goal is to stimulate emotional incentives for people to support your cause through social media.