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Using SOCIAL MEDIA
to do FUNDRAISING



       Dedicated to SCC
       Prepareed by Vi.Tran
Situational analysis




      Matures are responsible for 28% of giving

      Boomers: 40%

      Gen X&Y: 32%

   Boomers      >      Gen X&Y      >      Matures
Situational analysis
Situational analysis




                        The importance of
                       social media in doing
                            Fundraising
Key Questions

     TARGET:

     Who do you want to follow / friend you?

     How do you want to be perceived?
What to DO?


    FUNDRAISING = ♥ emotional connected

    Do a mix of photos, videos uploading, questions
    raising, great links inserting, personal sharing AND
    calls to actions.

    Keep on 3 tracks
       DO something        =      calling to action
       THINK something     =      sharing / educating
       KEEP something      =      building rapport
What to DO? – 3G

  1/ BE GENUINE:
     show the personal side of work
     emotional driven besides facts given
     not just showing shining shine
     tell stories about your fans indirectly talking to you!


  “You have to stimulate an emotional incentive for people – so they feel a sense of
  pride and joy when they forward your organisation’s story to their friends.”
  (Logan Smalley)
What to DO? – 3G
   2/ BE GENEROUS
     be a helpful human
     listen to what your fans saying and respond
     NOT asking for help BUT tell them what you want in
     specific give people multiple ways to feel good about
     being involved to your cause
      donate                              spread the word
      host a fundraiser                   offer matching funds
      feature the project on their blog/social network
      provide other creative ideas for the campaign
What to DO? – 3G

   2/ BE GRATEFUL

     blow kisses to your fans

     share your success with them

     do public thank you

     include/empower your fans      they will stand by you
TWITTER

  HASHTAG (#)

    keywords: #charity #nonprofit #scc #philanthropy

    locations: #saigon #hcm #vietnam

    event name: #worldbeauty #olympic

    topics: #climate #education #politics



    to be easy to be appeared in search
TWITTER
  Create your TWITTER COMMUNITY
    Start following
    Friends
    People have same interest
    Be followed
    People will follow you if you do these things:
          be authentic
          tweet what you know
          fill out a profile
          don’t market or be “spammy”
TWITTER
  TWITTER TIPS
    Retweet (RT) & thanks people by @name

    1 – 5 well spaced tweet a day

    Use http://bit.ly to shorten links

    Do http://twtpoll.com poll followers

    Tweet interesting stats, inspiring quotes

    Repeat popular tweets

    Start discussion with prominent bloggers

    Use formatting to highlight (bold, underline)

    Focus on visual language

    Play off popular topic: search in twitter
THANK YOU

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Using social media to do fundraising

  • 1. Using SOCIAL MEDIA to do FUNDRAISING Dedicated to SCC Prepareed by Vi.Tran
  • 2. Situational analysis Matures are responsible for 28% of giving Boomers: 40% Gen X&Y: 32% Boomers > Gen X&Y > Matures
  • 4. Situational analysis The importance of social media in doing Fundraising
  • 5. Key Questions TARGET: Who do you want to follow / friend you? How do you want to be perceived?
  • 6. What to DO? FUNDRAISING = ♥ emotional connected Do a mix of photos, videos uploading, questions raising, great links inserting, personal sharing AND calls to actions. Keep on 3 tracks DO something = calling to action THINK something = sharing / educating KEEP something = building rapport
  • 7. What to DO? – 3G 1/ BE GENUINE: show the personal side of work emotional driven besides facts given not just showing shining shine tell stories about your fans indirectly talking to you! “You have to stimulate an emotional incentive for people – so they feel a sense of pride and joy when they forward your organisation’s story to their friends.” (Logan Smalley)
  • 8. What to DO? – 3G 2/ BE GENEROUS be a helpful human listen to what your fans saying and respond NOT asking for help BUT tell them what you want in specific give people multiple ways to feel good about being involved to your cause donate spread the word host a fundraiser offer matching funds feature the project on their blog/social network provide other creative ideas for the campaign
  • 9. What to DO? – 3G 2/ BE GRATEFUL blow kisses to your fans share your success with them do public thank you include/empower your fans they will stand by you
  • 10. TWITTER HASHTAG (#) keywords: #charity #nonprofit #scc #philanthropy locations: #saigon #hcm #vietnam event name: #worldbeauty #olympic topics: #climate #education #politics to be easy to be appeared in search
  • 11. TWITTER Create your TWITTER COMMUNITY Start following Friends People have same interest Be followed People will follow you if you do these things: be authentic tweet what you know fill out a profile don’t market or be “spammy”
  • 12. TWITTER TWITTER TIPS Retweet (RT) & thanks people by @name 1 – 5 well spaced tweet a day Use http://bit.ly to shorten links Do http://twtpoll.com poll followers Tweet interesting stats, inspiring quotes Repeat popular tweets Start discussion with prominent bloggers Use formatting to highlight (bold, underline) Focus on visual language Play off popular topic: search in twitter