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The document outlines a business plan for a coffee shop that will serve charcoal burgers and coffee drinks. It discusses the products offered, target customers in densely populated areas, competitors in the market, and organizational structure as a partnership. Financial projections estimate an initial investment of $300k, sales of $150k in the first year, and profits of $100k to be split equally among the owners.
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Black white
- 3. A. Food and beverages Charcoal burger Black coffee
- 4. B. Entertainment Live band Stand up comedy
- 6. WHY? • Earn profit • In trend/high in demand • Offer variety to the market
- 8. HOW BIG IS THE MARKET? • Less than most major coffee shop franchises, but still capable of attracting large amounts of customers. • Revenues: RM 10.5M/year, considerably less than major coffee shop franchises, but highly successful in Malaysia. • An average of 3 shops in 50 metre-radius in large cities, average of 2 shops in a small town.
- 9. CUSTOMERS • The majority group: students, workers and foreigners. • The income: RM800-1000/m for students, RM3500+ workers & foreigners. • The location: densely populated areas, most universities' vicinity.
- 10. COMPETITORS • Starbucks Coffee, obviously. • The Coffee Bean & Tea Leaf • DÔME Café.
- 11. COMPETITORS, STRENGTH • Starbucks Coffee: a billion-dollar franchise. • The Coffee Bean & Tea Leaf: better drinks than Starbucks Coffee, personal preference. • DÔME Café: good coffee, decent but hearty meals.
- 12. COMPETITORS, WEAKNESS • Starbucks Coffee: price. • The Coffee Bean & Tea Leaf: marketing. • DÔME Café: price and marketing.
- 14. Our product • Drinks: coffee, tea, Italian sodas, smoothies, juice and cocoa • Deli items: Charcoal burger, sandwiches etc. • Organic
- 15. Sales strategy • Quality service & products • Friendly staff • Black & White themed interior • Waiters wearing tuxedo
- 16. Advertising & Promotional Activity • Local print and broadcast media. • Direct mail, discount card. • Sampling.
- 18. Legal structure • partnership - share profit - easy to establish - more ideas - cost effective
- 19. Roles of members • Market analyst (Ameer) - study information - reports & presentations • Manager (marketing strategies) (Yu Xuan) - identify strengths of product - sales strategy - pricing - promotions
- 20. • Manager (management strategies) (Nurina) - identify the business' legal structure - identify the lower and mid-level employees • Financial planner (naim) - Manage the finances (investment capital, future investment, forecasted sales)
- 21. Mid-level employees • Supervisor • Store manager
- 22. Lower level employees • Barista (important) • cashier • Cleaner • dishwasher • Chef (Chef & sous chef)
- 24. FUNDING REQUIREMENTS • Amount of money needed to start the business. -300k • Capital invested by owners. • Amount of loans from lenders.
- 25. Important Assumptions • strong economy, without major recession. • No drastic changes in technology.
- 26. Break-even Analysis • An analysis to determine the point at which revenue received equals the costs associated with receiving the revenue.
- 27. Forecasted sales • Profit figures over the next 3 years - sale 150k - profit 100k • How to split profit or losses among the owners -devide equally
- 28. REFERENCES • Book -Hamel, G. and Prahalad, C. (1994). Competing for the future. Boston, Mass.: Harvard Business School Press. • Newspaper article -Coy, P. (2014). Network Admins Wanted: New Ideas for Filling 'Middle-Skill' Jobs. Business Week. • Internet - the Guardian, (2012). So what does a market analyst do, exactly?. (online) Available at: http://careers.theguardian.com/why-consider-career-in- market-analysis (Accessed) 13 Nov. 2014.
- 29. • Blog -Roberts, J. (2014). Brilliant B2B Marketing Examples: What Made These People and Companies Our 2014 Bright Bulb Winners Read more: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing- examples-from-marketingprofs-2014-bright-bulb-b2b-award- winners#ixzz3IxQfMi2n. (Blog)Marketing Profs. Available at: http://www.marketingprofs.com/opinions/2014/26440/briliant-marketing- examples-from-marketingprofs-2014-bright-bulb-b2b-award-winners (Accessed) 13 Nov. 2014. • E-Book -Ritson, N. (n.d.). Strategic Management. 2nd ed. [ebook] BookBoon. Available at: http://bookboon.com/en/strategicmanagement-ebook# (Accessed 13 Nov. 2014.)