This document provides an overview of starting a candle making business. Some key points: 1) Candle making requires little investment and has growth potential due to candles being used for celebrations, religious purposes, and decorations. 2) The business goals are to increase customer satisfaction, generate revenue, and maximize profits by delivering quality products and services. 3) The marketing strategy will involve selling scented, colored, and designed candles in Jhelum and Sarai Alamgir at competitive prices through catalogs and pamphlets. 4) Financial projections estimate revenues increasing from Rs. 80,000 in year 1 to Rs. 160,000 in year 2 to Rs. 240,000 in year 3 as

1. CANDLE BUSINESS

2. INTRODUCTION
Candle making is one of the home base business and we can start it
with very little investment beside all those factors this business still
can progress and have many reasons to progress.
Some of them are as follows
Candles are used in celebrations.
It is also used in religious places.
Candles are used as a decorative purpose.

3. MISSION
To become the customers most preferred choose by
getting excellent quality and also continue improvement
in a competitive market of our people and make them
proud to work with us.

4. VISION
To be the company that best understands and satisfies the
requirements of customers and to achieve the overall
goals of the business.

5. GOAL AND OBJECTIVE
• Increase Customer Satisfaction.
• Generate more Revenue.
• Maximize Profits.
• Gain more and more customers by delivering best
service and product.

6. 4 P’S OF MARKETING
1. Product :- candle.
2. Price :- Rs50/- or depends on the type.
3. Place :- Jhelum and Sarai Alamgir.
4. Promotion :- catalog and pamphlets to customers.

7. BENEFITS
In order to stay alive in the market I will offer different designs to attract
customers or add some flavours in the material which give pleasant smell
when it burns in your room or in celebration.

8. OUR PRODUCTS
• Scented candle
• Long thin candle
• Long thick candle
• Glass candle
• Colour candle
• Design candle

9. MARKETING STRATEGY
Selecting
business
scale
Rapid
skimming
strategy
Slow
skimming
strategy
Rapid
penetration
Slow
penetration
Getting
feedback

10. Product
life cycle
Introduction
stage
Growth
stage
Maturity
stage
Declining
stage

12. 2-GROWTH STAGE
• Market expansion strategy
Very simply it means that we will expand our market to attract more customers and to gain
some more profit.
• Product expansion strategy
in this strategy we will expand our product like shaping them into colored glasees for better
look and for decoration purpose.
• Diversification strategy
• When we see that our business is increasing rapidly then we will increase our profit by
selling new product to new markets.

13. 3-MATURITY STAGE
• Transaction strategy
We will use this strategy by providing discount on special event so that we can increase our
sales.
• Product modification strategy
Sales can be increased during maturity stage by modifying product.it can be done in 3 ways:
Improvement in quality.
Improvement in features
improvement in styles and looks
• Marketing mix modification strategy
Improving and changing in 4p”s and other promotion factors

14. 4-DECLINING STAGE
• Contraction strategy
When we feel that we are suffering loss or some of our products are not going good in
market so we will contract some of our products in order to minimize loss and to stay in the
market.
• Withdrawl of promotion
We will remove all the promotion which are leading or nor beneficial for our business. So we
will withdraw our promotion
• Market contraction strategy
We will contract our market and try to limit our services in some limited market in order to
survive in market and to overcome the declining stage.

15. FINANCIAL AND INVESTMENT
PLANNING
1st year 2nd year 3rd year
1st month = 30000 1st month = 60000 1st month = 90000
2nd month =000 2nd month =00000 2nd month =
3rd month=10000 3rd month=20000 3rd month=30000
4th month=o000 4th month=000 4th month=
5th month=10000 5th month=20000 5th month=30000
6th month =000 6th month =00000 6th month =
7th month=10000 7th month=20000 7th month=30000
8th month =000 8th month =00000 8th month =
9th month=10000 9th month=20000 9th month=30000
10th month=000 10th month=000 10th month=
11th month=10000 11th month=20000 11th month=30000
12th month=000 12th month= 000 12th month=
Total = 80000 Total = 160,000 Total = 240,000

16. COST PRICE AND PROFIT OVERVIEW
• Market retail price = 50
• Cost of production = 30
• Profit = 50-30=Rs20 per candle

17. SWOT ANALYSIS
Strength
• New idea
• Unique color designs
• Low cost
• Easy to operate
• Non perishable
Weakness
Lack of expertise
Lack of labourer
Lack of information
Small scale
Opportunity
• Vast market
• Easy expansion
• Competitive price
• Less competitors
• Easy distribution
Threats
• Easy to duplicate
• Tough competition
• Lack of awareness

18. RISKS
As it is a very simple business and is also very difficult to attract the
customer but business is a going concern and you have to take risk if you
want to see your idea in to a reality. I have to keep the prices low in start
to attract the market.
Because its a well said example and phrase
“Higher is the risk the higher will be the return”

19. That’s all thank You.
Any question ??