This document outlines the business plan for a startup retail clothing store called Mixture of Brands. The store will specialize in casual eastern and western wear for men, women, and kids. It will offer a range of clothing from 6 brands at price points between 600-6000 rupees. The store aims to provide quality clothing and good customer service at reasonable prices while achieving profit in the first year and increasing its customer base. Marketing strategies include events, advertising, and tracking results. Risks and competitors are also considered.

1. PLATFORM
MIXTURE OF BRANDS
CASUAL WEAR FOR MENS,WOMENS & KIDS
Retail Clothing Store
Business Plan

2. MIXTUR OF BRANDS
• BURNOUT
• EDGE
• VENTAGE
• RELOAD
• AM NOOR
• ALIVE
• VERE
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3. Executive Summary:
Store will be a start-up retail clothing store
specializing in unique casual clothing. This
business will be a casual wear traditional
eastern & western clothing store which will be
run by the top management. This store will
also have a local market and will serve both
youth and adults. Our intent is to provide the
community with unique eastern & western
clothing they would normally purchase.
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4. Objectives:
• Provide quality clothing and customer service at a
reasonable price.
• Achieve the largest market in eastern & western wear.
• Achieve a profit within the first year.
• Continually and consistently increase total number of
customers per year.
• Increase average length of customer relationships and
decrease customer turnover.
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5. Mission :
Clothing Store is a retail clothing store
specializing in eastern & western clothing. We
encourage customers to be experimental with
new clothing styles. Our mission is to
understand what our customers’ needs and
hopes are after buying eastern & western
wear clothing.
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6. Products Category:
MENS,WOMENS & KIDS EASTERN & WESTERN WEAR
PRICE RANGE 600 RS TO 6000 RS
• T-Shirts
• Casual Shirts
• Dinem
• Chino
• Shorts
• Hoodies
• Short Shirts
• Long Shirts
• 2 Pcs Suit
• 3 Pcs Suit
• Trousers
• Pyjamas
• Jackets
• Scarfs
• Bolero
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7. Target Locations:
ABTABAD
PESHAWAR
SAILKOT
GUJRANWALA
PINDI
ISLAMABAD
MEER POUR
LAHORE
• HKB
• ALFATEH
• RAJA SB
• DEFENCE Y-BLOCK
• MM ALAM ROAD
• FOUTRSS
• LIBERTY
• PFDC
• LINK ROAD MODEL TOWN
• WAPDA TOWN
• IQBAL TOWN MAIN BULAIWARD
• FASHION STORES
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8. PLATFORM
Target Market &Program Strategies:
We will use flyers and other literature to act as our representative. Here are some of our
marketing programs and strategies.
1. Designing good ad copy to reach our customers.
2. Choose the proper publication
3. Have a goal for our advertisement
4. Involve the audience
5. Inform the buyer
6. Headline and illustrations grab attention
7. Give them something
8. Always be specific
9. Make our offer a good one
10. Be creative in our media choices—such as unusual avenues like—fax
newsletters, mall kiosks, fax-on-demand, publicity stunts, online marketing,
anything unusual to reach our target market
11. Small classified ads
12. Track our results
13. Keep all our customers/prospects in a database and stay in touch with them
regularly
14. Gradually increase the size of our ad and tract the results
15. Advertise regularly and consistently
16. Evaluate our efforts

9. Sales Strategy:
• It is the intent to start the business selling the clothing
people need to create a unique image of themselves. This
includes various prints, colors, and styles. To increase sales
and promote store, special events will be held that please
people, stimulate interest, pursue leisure, involve social
participation, and occur within a specific, prescribed time
frame. Some of our special events will include.
• Anniversaries • Fashion Shows • Bazaars • Festivals •
Celebrations • Grand Openings • Ceremonies • Open
Houses • Concerts • Premieres • Conferences • Sports
Shows • Contests • Testimonials • Conventions • Trade
Shows • Exhibits Special events give store to promote our
image, products, merchandise, services, and to generate
goodwill to the public.
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10. Risks:
Retailers of nondurable merchandise face a dual
challenge of a slow-growing market and changes
in demographics and consumer buying habits that
have spawned structural changes within the
industry. We will adjust our competitive strategies
to these new realities and take advantage of new
marketing techniques as electronic retailing,
catalog marketing, a smaller store, and improved
customer service. By completing these tasks we
can succeed in improving our market position in
the changing retailing era of the 1990s and
beyond.
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11. SWOT Analysis:
Strengths-
• Central location
• Competitively priced
• Large knowledge base
Weaknesses-
• New to the area
• Unfamiliar business to locals
Opportunities-
• Offer discounts to near-by University staff and students
• Aggressive advertising
• Online marketing
Threats
• Interest rate rises will curb spending by families / employees
• Not keeping on top of latest trends & technology developments
• Nearest specialised clothing shops
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12. SHOP MANAGEMENT & STRATAGIES
OBEJECTIVES:
By the end of our dealing
• Customer should be satisfied
• Our efforts should be of such level which bring nurture to our brand
METHODOLOGY:
•SHOPS MANAGEMENT
•SALES TEAM TRANING ENLIGHTENMENT
•PRODUCT DISPLAY
•DAILY FEEDBACK (CUSTOMERS)
•DAILY REPORTS (DIRECTOR)
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13. PLATFORMSHOP MANAGEMENT:
•Shop opening and closing time schedule
•Shop immaculate process
•Cleanup at regular intervals
•Racks moving or arrangement
•Stock maintenance
SALES TEAM TRANING:
Rendezvous with staff and ask for their input on the following:
•Clothing information
•Dress code
•Customer care services
•How to convince customer
•How to satisfy customer
•Employers behavior with customer
•How to observe customers likes and dislikes
•Daily customer data updates
• How to deal with customers

14. ENLIGHTENMENT:
INSTRUCTIONS (to the sales team for achieving the defined targets).
•Make sure the salesmen do not always milk the same cows but also work on the
largest customer base possible.
•Give targets in terms of active customers.
PRODUCT DISPLAY:
•Category sorting
•Size range display
•New arrival display (separate racks)
•Color style range display
•Different display ,theme changes after 15 days
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15. PLATFORM
DAILY FEEDBACK (CUSTOMERS):
•Customers record
•Maintained with name email and number
•Customer suggestions regarding styling/pricing/quality/designing
•Offers for customers (sales promotions)
•Send obliged messages to the customers
DAILY REPORTS (OWNER):
–Daily shop activity reports
–Customer data /detail
–Customer walk in chart (male ,female, Teenagers, family)
–Time to time report maintenance
–Customer suggestions/comments/demands and reports
–Daily aspects of issues /reports regarding customers/ employees