The document discusses two types of SEO: white hat, which follows ethical practices, and black hat, which involves aggressive tactics against search engine rules. While black hat SEO can yield quick results, it carries substantial risks such as permanent banning from search engines. Overall, it concludes that black hat SEO is misleading and carries significant ethical and operational consequences.

1. Black Hat SEO
Presented by:James

2. Search Engine Optimization
• SEO stands for search Engine Optimization
SEO is the process of getting traffic free and
paid listing search engine like Google, Yahoo,
Bing.

3. Type Of SEO
SEO techniques can be classified into two
broad categories
•White Hat SEO
• Black Hat SEO

4. White Hat SEO
White Hat SEO is also know as Ethical & Organic SEO.
Main factors of White hat SEO :-
•Keyword & Keyword analysis.
•Back linking.
•Link Popularity.
•Use alt tag in image.
•Fresh & Unique Content.
•&many more

5. Black Hat SEO
• Black Hat SEO techniques use of aggressive SEO
tactics that do not follow search engines rules.
For example, keyword stuffing and invisible text.

6. Black Hat SEO
• keyword Stuffing
• Hidden Text
• Clocking
• Doorway Pages
• Link Spamming
• Duplicates Sites
• Paid Link
• Link Farming
• Scraping
• Title Staking

7. Why we do Black Hat SEO?
• Natural search engine optimization is a long and tedious process
for any website.
• To be an the first page of Google foe a given term, it can take
years!
• Black Hat SEO tactics have proven to be effective for some; and
some website have even seen first page results in just a matter
of days.

8. Disadvantages of Black Hat SEO
• If Black Hat SEO tactics are employed by a reputable business, the risk
can be very substantial.
• if Google detects a website of link farming, keyword stuffing, or any
other illegal activity, it can ban your website forever from their search
portal.
• Temporary high ranking switches to low ranking.
• Google Punish the website of black hat SEO.
• Permanently banned from search engines.

9. Conclusion
• Black Hat SEO is seen as a misleading and morally wrong practice.
• Using such tactics will most likely lead to a ban from Google and other
leading search engines.