dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
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Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
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seo experts
seo work
optimization seo
seo certification
seo advice
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
The New York Health Care Proxy Law allows you to appoint someone you trust — for example, a family member or close friend – to make health care decisions for you if you lose the ability to make decisions yourself.
The New York Health Care Proxy Law allows you to appoint someone you trust ... care agent, you can make sure that health care providers follow your wishes.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
2. 2
Topic Outline
Introduction
How Search Engines Work
SEO Building Blocks
• Keywords
• Crawler
• Links
SEO Tools
Black Hat Methods
Summary and Conclusion
4. 4
Definition of Search Engine
Optimization (SEO)1
"Natural," or "organic," search engine
optimization (SEO) is designing, writing, and
HTML-coding a Web site to maximize the
chance its pages will appear at the top of
spider-based search engine results for
selected keywords and phrases
Organic Listings: Listings that search engines
do not sell (unlike paid listings)
6. 6
Why is it important?
Internet advertising 1H 2006 : $7.9
Billion2
Search ranking more site visitors
Internet users tend not to click through
Depends on webs role in your
economic model
7. 7
Variation in Approaches
White Hat
Abide by terms and conditions set forth by
search engines
Black Hat
Breaches search engine terms and conditions
May provide short-term gains
You run the risk of being penalized by search
engines
9. 9
Defining Success (Context)
Search-Friendly (SEO)
• High ranking
• Terms and conditions set by search engines
(Google, Yahoo, MSN Search)
User-Friendly
• Site must satisfy the needs of visitors
Persuasive
• Profitable for site owner
11. 11
Search Engine Operations
1. Gather Content
• Crawler or spider moves recursively
downloading content
1. Builds sophisticate index
2. Individual web searches run against
index
• Results are retrieved and ordered
• PageRank & Relevance
12. 12
Google Search Placement4
Placement: importance and relevance
PageRank (importance)
• Counts links
• Weights links
Query matching (relevance)
• sophisticated text-matching techniques
• examines all aspects of the page's content
(and the content of the pages linking to it)
14. 14
SEO Optimization Categories
Keywords
• Keyword selection and keyword-rich text
Crawler
• A crawler-friendly site navigation scheme
Links
• Link popularity
15. 15
Keyword Recommendations1
Page title: visible HTML text ,“Above the fold”
Page Size: "100 KB" limit is still is still widely
held. The optimum page size is 500-3000
words (or 2000 to 20,000 characters)
Be specific
Example: “Apple iPod” verses “iPod”
• exact phrase should appear generously throughout
your site copy on every page
16. 16
More Keyword
Recommendations5
Meta tags: use but don’t stuff
<meta name="description" content="Free Web tutorials on HTML, CSS, XML,
and XHTML">
Alt tags: use for graphics
<IMG src="star.gif" alt=“star logo">
Content is king
Write good content with relevant and important keywords in
mind.
Geo Targeting
Add geocentric terms to target local areas
Domain Names
Use keywords as part of domain name
17. 17
Crawler-friendly
Engine spiders are primitive beings
• choose simplicity over complexity
Goal
• All your web pages seen by crawlers
• Google: enter in searchbox
“allinurl:utexas.edu”
18. 18
Suggestions to be Crawler
Friendly5
Traditional <a href> tag
Keywords in subfolder names
Minimize quantity of subfolders
Cross link relevant terms and phrases
within the site
Multiple paths to pages to eliminate
orphans
19. 19
Avoid or Minimize: May
Negatively Impact Crawler5
Flash (slow to load and difficult to
navigate)
Frames
Java navigation
Session ID to track visitors
exact same Title tags on every page
set to require a cookie when a visitor
gets to the page
20. 20
Link Development
Inbound Links Impact PageRank
PageRank (Popularity, importance)
Number and quality of links pointing to a
website
Measure of usefulness of site
21. 21
Link Development Tradeoffs
Advantage
• it is dynamic, cumulative, and difficult to
imitate
Disadvantage
• takes time (vs. advertising)
22. 22
Link Development Approaches
(White Hat)7
Quality content to start with
Cultivate quality link (not quantity)
Begin with web directories
Harness online publicity
Use Blogs and forums wisely
Investigate competitors
• Understand their strategy
• Online publicity, blogs and forums
• See inbound links ("link:domain.com" in Google,
"linkdomain:domain.com" in Yahoo)
29. 29
Vendor Tools Example:
Seo Administrator 8
Ranking monitor: site positioning in for keywords
Link popularity checker: checks inbound links
Site indexation tool: check site indexation
Server Log-analyzer: Administrator log analyzer
PageRank analyzer: analyze competitor sites
Keywords tool: suggestions, associations, competitor analysis
HTML analyzer: dissect html text in the same way that a search
engine would (syntax, keyword density)
32. 32
Head of the webspam group at
Google
Matt Cutts
Worked on his Ph.D Computer Science
at the University of North Carolina at
Chapel Hill. Undergrad Comp Sci and
Math (Graduated with M.S.).
Moved into information retrieval after
classes from the university's Information
and Library Science department
36. 36
Black Hat Terms
Link Farming: exchanging reciprocal links
Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny
Cloaking: stealth, deliver different page to a search engine for indexing
Doorway Pages: bridge, jump page, designed to appeal to search engine spiders
Fast meta refresh: used to quickly switch doorway pages to the page the user is
supposed to see
Code swapping: swap it on the server with the "real" page once a position has
been achieved. also sometimes done to keep others from learning exactly how the
page ranked well.
Bait and Switch: loads the page with a popular search words such as sex, travel or
antivirus when is irrelevant to site
44. 44
Vendor Tools Example:
Seo Administrator 8
Ranking monitor: monitor web site positioning in the major search
engines for keywords
Link popularity checker: checks inbound links across a number of
search engines
Site indexation tool: check site indexation in Google, Yahoo, MSN
and other search engines
Server Log-analyzer: Administrator log analyzer automates
(Number of unique IP addresses, Number of visitors… )
PageRank analyzer: analyze competitor sites
Keywords suggestion tool: Keyword suggestion services, Keyword
Associations, search query suggestions, Competitor analysis
HTML analyzer: dissect html text in the same way that a search
engine would (syntax, keyword density)
45. 45
Black Hat Terms
Link Farming: exchanging reciprocal links with Web sites in order to
increase search engine optimization
Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny
Cloaking: stealth, deliver one page to a search engine for indexing
while serving a different page to everyone else.
Doorway Pages: A Web page that is designed to appeal to search
engine spiders.
Fast meta refresh: used to quickly switch doorway pages to the page
the user is supposed to see
Code swapping: swap it on the server with the "real" page once a
position has been achieved. also sometimes done to keep others from
learning exactly how the page ranked well.
Bait and Switch: Another technique combines word stuffing with "bait-
and-switch," which loads the page with a popular search word such as
sex, travel or antivirus, even though the word has nothing to do with
the site content.