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Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn

Digital marketing utilizes electronic devices and the internet across various platforms such as search engines, social media, and email to promote brands. It offers cost-effective strategies, personalized user experiences, and the ability to analyze campaign performance. Major types include search engine optimization, content marketing, social media marketing, search engine marketing, affiliate marketing, native advertising, and email marketing.

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Digital Marketing Course• Search Engine Optimization• Search Engine Marketing•Email Marketing Insights•Affiliate Marketing Guide• Content Marketing• Pay-Per-Click•Digital Marketing•
What is Digital Marketing? Digital marketing refers to marketing made possible with the help of an electronic device or the internet Some of the places where Digital marketing can be applied are: Search Engines Websites Social Media Email Mobile Applications
How is Digital Marketing useful? Provides different metrics to help determine how well your campaign is doing Allows you to provide personalized user experiences Allows ad campaigns to be visible across the world
Provides different metrics to help determine how well your campaign is doing Allows you to provide personalized user experiences Allows ad campaigns to be visible across the world Provides a cost-effective alternative to traditional marketing methods Small investments can provide substantial return on investments (ROI) Enables targeting users based on their actions and preferences
Provides an cost-effective alternative to traditional marketing methods Small investments can provide substantial return on investments (ROI) Enables targeting users based on users based on their actions and preferences Helps build brand awareness and reputation of your business Provides a platform for you to be interactive with your audience helping you stay relevant and competitive
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Search Engine Optimization Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to your website, by having it rank higher up on search engine result pages There are two forms of search engine optimization: On-page SEO Off-page SEO
On-page SEO On-page SEO involves optimizing your website’s content and HTML source code of your website Some of the components that can be optimized are: Schema Title tag Meta description Header tag Image alt text Featured snippet Page speed Internal speed sitemap
Title tag For example:
url For example:
Meta description For example:
Site links For example:
Off-page SEO Link building Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your website to improve its organic ranking
Off-page SEO Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your website to improve its organic ranking It is a method of navigation links from other websites to your own Building external links helps you gain organic search ranking
Off-page SEO There are two types of link building: Do-follow Don’t follow
Off-page SEO There are two types of link building: Do-follow Do-follow links allow search engine crawlers to follow the link for a good boost over SERP and pass the link juice (reputation) to the destination domain
Off-page SEO There are two types of link building: Don’t follow A no-follow link doesn’t allow search engine crawlers to follow the link. Also, it doesn’t pass on the link juice to the destination website
Examples of off-page SEO are: A link that redirects from tripadvisor toThe oprah magazine
Some popular tools used for SEO are:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Content Marketing This form of marketing involves simulating interest in a brand’s products or services by creating and sharing online material These include: Videos Infographics Case studies White papers eBooksBlogs
What is the process of content marketing? Decide what goal you want to achieve with your content marketing campaign
What is the process of content marketing? Define buyer personas to determine the audience best suited for your content Decide what goal you want to achieve with your content marketing campaign
What is the process of content marketing? Define buyer personas to determine the audience best suited for your content Decide what goal you want to achieve with your content marketing campaign Run content audits to determine the best type of content that can be used
What is the process of content marketing? Choose an appropriate content management system
What is the process of content marketing? Choose an appropriate content management system Start brainstorming for ideas for new content ideas
What is the process of content marketing? Choose an appropriate content management system Settle on a particular type of content you want to create Start brainstorming for ideas for new content ideas
What is the process of content marketing? Choose an appropriate content management system Start brainstorming for ideas for new content ideas Settle on a particular type of content you want to create Publish and manage your content
Some popular tools used for content marketing are:
Here’s an example of content marketing:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Social Media Marketing It is a form of marketing that involves creating content for different social media platforms to increase website traffic, user engagement, brand awareness and to achieve other marketing goals This involves sharing content like: Interactive content Infographics Content with images Videos ContestsUser Generated content
What is the process of social media marketing? Set up goals that you want to achieve with your SMM campaign
What is the process of social media marketing? Set up goals that you want to achieve with your SMM campaign Understand what content would be best suited for your targeted audience
What is the process of social media marketing? Set up goals that you want to achieve with your SMM campaign Understand what content would be best suited for your targeted audience Research about your competition and find out what works for them
What is the process of social media marketing? Set up goals that you want to achieve with your SMM campaign Understand what content would be best suited for your targeted audience Research about your competition and find out what works for them Conduct a social media audit
What is the process of social media marketing? Set up accounts in social channels and define a strategy to be used in each of them
What is the process of social media marketing? Take inspiration from case studies and other famous brands Set up accounts in social channels and define a strategy to be used in each of them
What is the process of social media marketing? Take inspiration from case studies and other famous brands Set up accounts in social channels and define a strategy to be used in each of them Create a social media content calendar
What is the process of social media marketing? Take inspiration from case studies and other famous brands Set up accounts in social channels and define a strategy to be used in each of them Create a social media content calendar Test, evaluate and adjust your strategy
Here’s an example of SMM:
Some tools used for social media marketing are:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Search Engine Marketing (SEM) It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time someone clicks on your advertisement These advertisements include text ads, image ads, video ads, etc. Some of the channels that can be used for SEM are:
Here’s how SEM campaigns work: Determine the goals you want to achieve with your campaign
Here’s how SEM campaigns work: Determine the goals you want to achieve with your campaign Choose a list of relevant keywords best suited for your brand
Here’s how SEM campaigns work: Determine the goals you want to achieve with your campaign Choose a list of relevant keywords best suited for your brand Finalize your keywords and bid on relevant keywords
Here’s how SEM campaigns work: Determine the goals you want to achieve with your campaign Choose a list of relevant keywords best suited for your brand Finalize your keywords and bid on relevant keywords Set up an attractive headline for your ad campaigns
Here’s how SEM campaigns work: Monitor how well your campaigns are doing and measure the results
Here’s how SEM campaigns work: Monitor how well your campaigns are doing and measure the results Optimize your campaign and retarget potential customers
Here’s an example of SEM:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Affiliate Marketing It’s a form of digital marketing that involves paying commissions to a website or other entities for advertising the merchant’s product using referrals Affiliates are incentivized on the basis of: Registrations Email sign-ups Conversions Subscriptions
What are the steps to affiliate marketing? Use a tool/ platform to find affiliates to advertise your product
What are the steps to affiliate marketing? Use a tool/ platform to find affiliates to advertise your product Set up rules, guidelines, image specifications, commission costs, etc.
What are the steps to affiliate marketing? Use a tool/ platform to find affiliates to advertise your product Set up rules, guidelines, image specifications, commission costs, etc. Affiliates apply to advertise on your behalf
What are the steps to affiliate marketing? Use a tool/ platform to find affiliates to advertise your product Set up rules, guidelines, image specifications, commission costs, etc. Affiliates apply to advertise on your behalf Select an affiliate that’s best suited for your brand
What are the steps to affiliate marketing? Customers click on ads or links, which sends the user to the merchant’s website
What are the steps to affiliate marketing? Customers click on ads or links, which sends the user to the merchant’s website Once a customer makes a purchase, the affiliate network makes a record of it
What are the steps to affiliate marketing? Customers click on ads or links, which sends the user to the merchant’s website Once a customer makes a purchase, the affiliate network makes a record of it The transaction is validated and credited to the affiliate
What are the steps to affiliate marketing? Customers click on ads or links, which sends the user to the merchant’s website Once a customer makes a purchase, the affiliate network makes a record of it The transaction is validated and credited to the affiliate The affiliate is paid his/ her commission
Here’s an example of affiliate marketing:
Some popular tools used for affiliate marketing are:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Native Advertising These are advertisements that are featured on a platform alongside content that isn’t paid for. For example: Native Advertising on BuzzFeed Actual Article
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Email Marketing Email marketing uses personalized emails to convert prospective users into customers Here’s the process of email marketing: Identify target audience and create segments
Email Marketing Email marketing uses personalized emails to convert prospective users into customers Here’s the process of email marketing: Identify target audience and create segments Create campaigns and set an appropriate CTA
Email Marketing Email marketing uses personalized emails to convert prospective users into customers Here’s the process of email marketing: Identify target audience and create segments Create campaigns and set an appropriate CTA Choose an appropriate email marketing tool
Email Marketing Email marketing uses personalized emails to convert prospective users into customers Here’s the process of email marketing: Identify target audience and create segments Create campaigns and set an appropriate CTA Choose an appropriate email marketing tool Test your emails before sending
Here’s the process of email marketing: Use email marketing tools to send campaigns immediately or schedule them
Here’s the process of email marketing: Use email marketing tools to send campaigns immediately or schedule them Craft an attractive subject line and copy. Set up a suitable design for your emails
Here’s the process of email marketing: Use email marketing tools to send campaigns immediately or schedule them Craft an attractive subject line and copy. Set up a suitable design for your emails Perform A/ B tests to test out different ideas
Here’s the process of email marketing: Use email marketing tools to send campaigns immediately or schedule them Craft an attractive subject line and copy. Set up a suitable design for your emails Perform A/ B tests to test out different ideas Analyze performance (open rate, CTR, response and rate) and optimize campaigns
Here’s an example of email marketing:
Some popular tools used for email marketing are:
What are the types of Digital Marketing? Search Engine Optimization Content Marketing Social Media Marketing Search Engine Marketing Affiliate Marketing Native Advertising Email Marketing Online PR Ad
Online PR It involves obtaining online coverage with digital publications, blogs and other content-based websites. It works like PR in traditional marketing, but for the online space. Channels that can be used to maximize your efforts are: Connecting with reporters on social media to develop a relationship with them Use engaging user reviews to help humanize your brand Responding to comments helps generate productive conversation
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn