This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Digital Marketing Strategy & Plan TemplateBidur Acharya
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The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Digital Marketing Strategy & Plan TemplateBidur Acharya
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The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
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If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
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Digital Marketing College Project.
What is Digital Marketing?
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How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
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This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
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widefy is Top web development company and digital marketing Company in Pune, delivers Web Development Custom Software's, Digital Marketing & etc., IT Services
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
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If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
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This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital marketing presentation (PPT) widefyKarishmaKale2
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widefy is Top web development company and digital marketing Company in Pune, delivers Web Development Custom Software's, Digital Marketing & etc., IT Services
Digital marketing is a broad term used to describe the process of promoting products or services using digital channels such as search engines, social media, email, mobile apps, and other digital platforms. In this article, we will discuss the various aspects of digital marketing, its benefits. How businesses can use digital marketing to reach their target audience and achieve their marketing goals.
• A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
What Is Digital Marketing And features of Digital Marketing?apj69856
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Digital marketing leverages online channels such as websites, social media, and email to engage target audiences. It encompasses tactics like SEO, PPC advertising, social media marketing, and email campaigns. By utilizing these strategies, businesses can effectively boost brand awareness, drive website traffic, and increase conversions, adapting to the evolving landscape of consumer behavior in the digital age.
SaaS Marketing - Blogging, Social and SearchAgile SEO
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-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing services are a set of strategies and tactics designed to help businesses promote their products or services online. These services can include a wide range of activities such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), email marketing, content marketing, and more.https://pranisha.in/
Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques and strategies to reach potential customers and engage with them in the digital realm. Digital marketing leverages the internet and electronic devices to create, communicate, deliver, and exchange value with customers.
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In this video on "Cyber Security Engineer Vs Ethical Hacker: What's The Difference," we'll dive deep into the fascinating world of cybersecurity. We'll explore the roles, qualifications, and responsibilities that set Cyber Security Engineers and Ethical Hackers apart. From managing production environments to reporting client usage and tackling complex problem-solving scenarios, we'll dissect the key distinctions between these two vital roles. Not only that, we'll reveal insights into the average salaries in these fields as well.
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In this video on Strategic Manager Roadmap for 2023, we're diving deep into the realm of strategic management and uncovering the path to becoming a skilled strategic manager in 2023. From understanding the fundamentals of strategy management to exploring the career opportunities it offers, we've got you covered. Discover the essential skills that set strategic managers apart and gain insights into their pivotal roles and responsibilities. Follow our step-by-step guide to walk on your journey toward becoming a proficient strategic manager.
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This video is based on Big Data Engineer Roadmap 2023. In this informative session, we will dive into the fundamentals of Big Data Engineering. Join us as we explore the role and responsibilities of a Big Data Engineer, highlighting the key skills required in this field. Additionally, we provide a step-by-step guide on how to become a proficient Big Data Engineer. Don't miss out on this essential information for aspiring data professionals!
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In this informative video on Project Manager vs Program Manager - What’s the Difference ?, we will explore the fundamentals of Project Management and Program Management. Discover the definitions of both disciplines, their unique characteristics, and key differences. Learn about the essential skills and competencies required for successful execution in each role. Whether you're a professional seeking career growth or a curious learner, this concise breakdown will provide valuable insights. Stay tuned and expand your knowledge of these crucial management practices!
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Deloitte is one of the reputed “Big Four” accounting companies and the largest professional service provider by revenue as well as the number of professionals. With more than 263900 professionals worldwide, the organisation provides financial advising, corporate risk, consulting, tax, and audit services. Deloitte generated revenue of a record USD 38.8 billion in the financial year 2017 and is ranked as the sixth-largest private company in the United States as of 2016. In this video session on Deloitte interview questions and answers, we will go through different interview questions often asked during the interview process at Deloitte.
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This video on "Deep Learning Roadmap for 2024" offers a comprehensive guide to becoming a DL engineer. This "deep Learning Career Path 2024" provides valuable knowledge about crucial programming languages and mathematical concepts necessary for attaining proficiency in DL engineering. The field of dL presents captivating career prospects across different industries and sectors. Exciting roles such as DL engineers, ML engineers, data scientists, NLP engineers, AI engineers, and more offer the opportunity to work with advanced technologies and contribute to AI innovation.
In this ChatGPT in Cybersecurity video, we delve into the role of ChatGPT in the realm of cybersecurity. Discover how this powerful language model assists in threat detection, vulnerability assessment, and incident response. Gain insights into the innovative ways ChatGPT is shaping the future of cybersecurity. Join us to explore the fascinating intersection of AI and cybersecurity.
In this SQL Injection video, we delve into the world of SQL Injection attacks, one of the most prevalent threats to databases today. Join us as we explore the inner workings of this malicious technique and understand how hackers exploit vulnerabilities in web applications to gain unauthorized access to sensitive data. With step-by-step examples and demonstrations, we provide comprehensive insights on the various types of SQL Injection attacks and their potential consequences. Moreover, we equip you with essential knowledge and countermeasures to safeguard your database against these attacks, ensuring the security of your valuable information. Don't let your data fall victim to SQL Injection—watch this video now!
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This video, "Top 5 High Paying Cloud Computing Jobs In 2023" by Simplilearn will take you through 5 different job role which are the highest paid in 2023. In this Cloud Computing Jobs and salary video, we'll talk about the required skills and the average salary of various job profiles in the United States. Below are the topics covered in this Cloud Computing Jobs and Salary 2023 video.
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Explore the future of AI in our Top 12 AI Technologies To Learn in 2024 video. We've curated a list of the most significant AI technologies for the coming year. Whether you're new to AI or an experienced pro, these insights are valuable. Discover machine learning, natural language processing, computer vision, and more. Stay ahead of the AI curve, and ensure you're prepared for the evolving landscape. Don't miss out on the opportunity to advance your AI knowledge and career.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn
1.
2.
3.
4. What is Digital Marketing?
Digital marketing refers to marketing made possible with the help of an electronic
device or the internet
Some of the places where Digital marketing can be applied are:
Search Engines Websites
Social Media
Email Mobile Applications
5.
6.
7. How is Digital Marketing useful?
Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world
8. Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world
Provides a cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
their actions and preferences
9. Provides an cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
users based on their actions and
preferences
Helps build brand awareness and
reputation of your business
Provides a platform for you to be
interactive with your audience
helping you stay relevant and
competitive
10.
11. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
12. Search Engine Optimization
Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to
your website, by having it rank higher up on search engine result pages
There are two forms of search engine optimization:
On-page SEO Off-page SEO
13. On-page SEO
On-page SEO involves optimizing your website’s content and HTML source code of your
website
Some of the components that can be optimized are:
Schema
Title tag
Meta description
Header tag
Image alt text
Featured snippet
Page speed
Internal speed
sitemap
18. Off-page SEO
Link building
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking
19. Off-page SEO
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking
It is a method of navigation links
from other websites to your own
Building external links helps you
gain organic search ranking
21. Off-page SEO
There are two types of link building:
Do-follow
Do-follow links allow search
engine crawlers to follow the link
for a good boost over SERP and
pass the link juice (reputation) to
the destination domain
22. Off-page SEO
There are two types of link building:
Don’t follow
A no-follow link doesn’t allow
search engine crawlers to follow
the link. Also, it doesn’t pass on
the link juice to the destination
website
23. Examples of off-page SEO are:
A link that redirects from
tripadvisor toThe oprah
magazine
25. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
26. Content Marketing
This form of marketing involves simulating interest in a brand’s products or services by creating and sharing
online material
These include:
Videos Infographics Case studies White papers eBooksBlogs
27. What is the process of content marketing?
Decide what goal you want to
achieve with your content
marketing campaign
28. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign
29. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign
Run content audits to
determine the best type of
content that can be used
30. What is the process of content marketing?
Choose an appropriate
content management system
31. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas
32. What is the process of content marketing?
Choose an appropriate
content management system
Settle on a particular type of
content you want to create
Start brainstorming for ideas
for new content ideas
33. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas
Settle on a particular type of
content you want to create
Publish and manage your
content
36. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
37. Social Media Marketing
It is a form of marketing that involves creating content for different social media platforms to increase website
traffic, user engagement, brand awareness and to achieve other marketing goals
This involves sharing content like:
Interactive
content
Infographics Content with
images
Videos ContestsUser Generated
content
38. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
39. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
40. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them
41. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them
Conduct a social media audit
42. What is the process of social media marketing?
Set up accounts in social
channels and define a
strategy to be used in each of
them
43. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
44. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar
45. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar
Test, evaluate and adjust
your strategy
48. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
49. Search Engine Marketing (SEM)
It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time
someone clicks on your advertisement
These advertisements include text ads, image ads, video ads, etc.
Some of the channels that can be used for SEM are:
50. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
51. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
52. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords
53. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords
Set up an attractive headline
for your ad campaigns
54. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results
55. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results
Optimize your campaign and
retarget potential customers
57. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
58. Affiliate Marketing
It’s a form of digital marketing that involves paying commissions to a website or other entities for advertising
the merchant’s product using referrals
Affiliates are incentivized on the basis of:
Registrations Email sign-ups Conversions Subscriptions
59. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
60. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
61. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf
62. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf
Select an affiliate that’s best
suited for your brand
63. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
64. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
65. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate
66. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate
The affiliate is paid his/ her
commission
69. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
70. Native Advertising
These are advertisements that are featured on a platform alongside content that isn’t paid for.
For example:
Native Advertising on BuzzFeed Actual Article
71. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
72. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
73. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
74. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool
75. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool
Test your emails before
sending
76. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
77. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
78. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas
79. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas
Analyze performance
(open rate, CTR,
response and rate) and
optimize campaigns
82. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad
83. Online PR
It involves obtaining online coverage with digital publications, blogs and other content-based websites. It
works like PR in traditional marketing, but for the online space.
Channels that can be used to maximize your efforts are:
Connecting with reporters on
social media to develop a
relationship with them
Use engaging user
reviews to help
humanize your brand
Responding to comments
helps generate productive
conversation