This document summarizes a presentation about using MOOCs (Massive Open Online Courses) for businesses. It defines MOOCs and discusses how they could be used as recruitment tools or for employee training. It also describes the BizMOOC project, which aims to establish guidelines for using MOOCs in business through developing and evaluating pilot MOOCs. Some key findings are that EU companies' familiarity with MOOCs is still low but they see benefits for training and recruitment. It introduces the MOOC Book as a free online resource providing guidance, recommendations and good practices for businesses, education institutions and individuals on applying MOOCs.

2. MOOCs for the world of
business?
EDEN 2017 Annual Conference, 15.6.2017 Jönköping
Darco Jansen
EADTU
Maastricht, Netherlands

3. What are MOOCs?
Massive Open Online Courses
“MOOCs are courses designed for large
numbers of participants, that can be accessed
by anyone anywhere as long as they have an
internet connection; they are open to everyone
without entry qualifications, and offer a
full/complete course experience online for
free”.
(Jansen & Schuwer 2015)

4. Can MOOCs be used as a recruitment tool?
Are MOOCs really free for my
employees? What are potential
additional costs?
What topics are offered? Where can I find
MOOCs for certain topics?
How do I measure the quality of the MOOC on offer?
…and what about data security?
Will I get a better job? Do companies know about MOOCs?

5. Knowledge Alliance to enable a European-wide exploitation of the potential of
MOOCs for the world of business (562286-EPP-1-2015-1-AT-EPPKA2-KA)
Funding Scheme: Erasmus+, KA2 – Knowledge Alliances
Project Duration: 36 months, 1/1/2016 – 31/12/2018
Grant: € 758.264 plus own contribution by partners
Coordinator: FH JOANNEUM, University of Applied Sciences, Graz
11 full partners:
Open University (UK), University de Alicante (ES), Burgas Free University (BG), University of
Economics Krakow (PL), AVL List GmbH (AT), Hasso-Plattner-Institute (DE), DIDA srl (IT),
Košice IT Valley (SK), The National Unions of Students in Europe (BE), EADTU (NL)
www.bizmooc.eu | www.mooc-book.eu | facebook.com/Bizmooc | twitter.com/Bizmoocbook

6. Establishment of a common body of knowledge on MOOCs,
Identifying needs, gaps & reasons for businesses, labour force and HEIs to boost
their MOOC activities
Setting up of guidelines, recommendations & good practice in an interactive,
open access MOOC BOOK,
Developing, implementing & evaluating 3 Pilot MOOCs focusing on LLL and
business key competences “Learning to learn (through MOOCs)”, “sense of
initiative (entrepreneurship & intrapreneurship)” and “innovation, creativity &
problem-solving” and testing different methods & didactical approaches,
Dissemination, networking, community building (BizMOOC community) & events.
Core features of BizMOOC project:

7. Some key findings… (comprehensive reports
and findings available on mooc-book.eu)
The level of familiarity of EU companies with the MOOC concept is still rather low.
The main benefits of MOOCs are in relation to their application within Human
Ressource Development (incl. on-boarding) and as a customer training, marketing
and recruitment tool.
High expectations in the fields of saving costs, better networking opportunities,
modernization of education, providing up-to-date knowledge, learning new
competencies & offering high quality in a flexible way
Huge interest in using MOOCs as complement to existing resources and materials
/ as a complementary education tool
Many unsolved questions with regards to legal limitations, unawareness, lack of
experience, confidentiality issues etc.

8. FREE ONLINE RESOURCE DEDICATED
TO MOOCS FOR BUSINESSES,
WORKFORCE AND UNIVERSITIES
WWW.MOOC-BOOK.EU
THE MOOC BOOK
BIZMOOC CORE RESULT

9. THE MOOC BOOK 1.0
Based on…
… research done in 14 status-quo research discussion papers
…106 qualitative semi-structured, in-depth interviews with European
Organisations and Higher Education Institutions
…1.193 survey responses from society/labour force/learners
…summarized in 3 needs & gaps reports for businesses, HEI and society

10. www.mooc-book.eu
• Receive guidelines, recommendations and
good practice how to apply MOOCs;
• Learn about opportunities for the use of
MOOCs;
• Find out more about the potential of MOOC
for enabling collaboration between business
and higher education;
• Review and contribute to a range of briefing
papers;
• Discuss hot topics such as quality, business
models or certification
The current „menu“:

11. … and many more
Seperate section with guidelines for businesses
Aimed at two broad categories of users:
1. Businesses applying MOOCs from external
providers
2. Businesses applying self-produced MOOCs
 Currently 31 guiding questions and
answers to relevant MOOC issues for
business; free and open license.
 Become a co-creator and contribute
to the resource with your expertise.
HOW???

13. WE CAN´T WAIT TO CONNECT WITH YOU AND JOINTLY
REALIZE THE MOOC BOOK 2.0
DARCO.JANSEN@EADTU.EU
www.mooc-book.eu
21st century open learning resource for Europe