This document discusses the European MOOCs for the Labour Market (EMC-LM) knowledge alliance, which brings together MOOC platforms, universities, public employment services, and companies. The alliance aims to establish structural collaboration between these stakeholders to develop MOOC-based programs and courses to meet the learning needs of the European labor market. It also seeks to analyze the position of MOOCs in the labor market and create a framework defining each stakeholder's role in organizing MOOCs and digital continuous education. Key goals are empowering universities and labor market organizations to co-develop MOOCs for continuing education and professional development across Europe.

1. European
MOOCs for the
Labour Market
CC-BY 4.0 1
George Ubachs, EADTU

2. 2
Founding partners
4,000 MOOCs 250 higher education institutions 5 Languages

3. Aim EMC
CC-BY 4.0 3
Increase awareness and use of digital education
and MOOCs within universities
Increase impact of each of its partners on
educational policy
Make MOOCs a widely considered option for
employers and workers
Increasing the credibility and visibility of MOOCs
Build a complementary offer of courses
Collaboratively build and conduct a research
agenda on MOOCs in Europe

4. Blended degree
education:
•Bachelor, Master, PhD
•Business model:
regulated, not-for-profit;
education as a public
good, not as a commodity
Blended and
online
continuous
education
•CPD, SLP’s and non-
accredited education
•Business model: non-
regulated, not-for-profit,
for profit
Open
Education
•MOOCs, OERs, open
media, open knowledge
•Business model: non-
regulated, not-for profit
InternationalNational
A complex pedagogical landscape

5. In 2019 we started our knowledge alliance EMC-LM to establish a
structural collaboration between the MOOC platforms,
universities and the labour market with MOOC based programmes
and courses.
EMC-LM brings together MOOC platforms, universities, public
employment services and companies to meet the learning needs
of the European labour market.

6. Why MOOCs for the Labour Market?
Lifelong learning , continuing education and continuous
professional development are underdeveloped in large
parts of the EU (see EU Education and Training Monitor,
2017)
40% of European employers face problems with
recruiting employees with the right qualifications.
Even though the workforce is in real need of
continuous learning opportunities – the current
education and training offer is not enough.

7. • For meeting the needs of the labour market, we need to
explore the potential of MOOCs as part of the educational
system. We need to look different or at least at
complementary market mechanisms.
• The focus should shift more to clusters/groups of
learners, served by other stakeholders than
universities (e.g. alumni and professional organizations,
public employment services, enterprises, in-company
training). Therefore, a structural collaboration with
these other stakeholders should be sought.
What is needed?

8. EMC-LM Knowledge Alliance therefore:
1) Makes a validated state of the art analysis on the position of
MOOCs in the labour market
2) Creates a framework defining the role of MOOC platforms,
universities, employment services and companies/sectors in
organizing MOOCs and digital continuous education and training
3) Strengthens the European MOOC platforms by sharing expertise
and by collaboration
4) Empowers universities, employment services and companies in
(co-)developing, (co-)delivering and using MOOCs for CE, CPD/CVT
in order to integrate MOOCs and digital education and training in
current offerings EU-wide

9. Personalized teaching and learning , putting the students with their
ambitions and talents at the centre, with individual learning arrangements.
Learning tools and learning analytics with personalized feedback make this
possible.
Small scale and intensive education, looking for a balance between
education for qualifications, socialization and personal development. All this
together is Bildung. Smaller scale is made possible by learning communities.
Rich learning environments relating to research, innovation and professional
employment, involving the student
Openness to learners through flexible, inclusive structures and methods that
take higher education to students when and where they need it. Education
is not exclusive.
Networked education and mobility, where students can learn across
national, sectoral and institutional boundaries.
MOOCS can be more societal relevant in realtime, even demand-driven
Main assets of online and MOOC based programmes for CE

10. Goal of the event:
• Exploring common grounds and agenda for collaborations between European
MOOC platforms, universities and labour market organisations for continuing
education and professional development
• Defining a shared responsibility in education and training
• Exploring scopes of the respective partners and win-win collaborations
• Defining ways forward for collaboration and strengthening the partnership

11. Profile of participants:
*University representatives: Vice-Rectors, university
management staff
*European MOOC platforms: leaders and staff
*European University alliances; European networks
*Business representatives: directors of training, continuous
professional development, e-learning
*Employment agencies: directors, staff
*National government representatives: Education and
Training; Employment
*European Commission: DG EAC, DG Employment

12. RESULTS of DECEMBER MEETINGS EMC-LM
Needs:
Individual learners (78%>25)
-Longer careers (reskilling, upskilling)
-Online flexible offerings
-Intuitive <-> demand driven
Companies
-Qualified employees, re-skilled and upskilled
-Platforms to offer in line with changing demand of competencies

13. The European MOOC Consortium
-serving some 25 million students
>250 universities
>4000 MOOCs
RESULTS of DECEMBER MEETINGS EMC-LM

14. MOOC platforms and the Labour Market; different models
How to serve the Labour Market by different models?
Intro by EMC partners
• White labels by FUN
• Company space by MiriadaX
• Co-design of courses by EduOpen
RESULTS of DECEMBER MEETINGS EMC-LM

15. MOOC-based programmes and Microcredentials
• What are MOOC-based programmes?
From credit to microcredential to Diploma ->degrees
Example EduOpen, MiriadaX
• Common Microcredential Framework
RESULTS of DECEMBER MEETINGS EMC-LM

16. QUALITY
• developing MOOCs by design
Example Futurelearn: engaging, conversational learning,
social learning approach/interactive elements. 70 quality assurance check points
RESULTS of DECEMBER MEETINGS EMC-LM

17. Cost effectiveness
• MOOCs are scalable (accessible, flexible)
• Fitting into policies of sectoral funding programmes
and human resources policies and employment services
• Collaboration and synergies within the knowledge alliance
RESULTS of DECEMBER MEETINGS EMC-LM

18. Ambition of the project EMC-LM
• Delivering MOOCs at scale in Europe in cooperation with companies and
employment services
• Structural approach to the labour market European wide by collaboration
with national stakeholders, agencies and enterprises (lifting national offers to
European level)
• Realising win-win-win situations:
MOOC platforms, universities and labour market