This document summarizes a webinar on designing MOOCs for business. It provides an overview of the BizMOOC project, which aims to enable the exploitation of MOOC potential for business in Europe. As part of this project, three pilot MOOCs were developed and evaluated. Key insights from evaluating the pilots include that employees prefer private, self-determined learning and that barriers can be overcome by giving ownership to employees. The MOOC Book 2.0 guide will be released on November 12th, providing answers to key questions and lessons learned about using MOOCs.

2. Designing MOOCs
for Business
Webinar
23rd October 2018
Speaker: Christian Friedl
Senior Lecturer & Coordinator
BizMOOC
FH Joanneum – University of
Applied Sciences, Graz, Austria
2018

3. Survey
1. Have you taken a
MOOC so far?
2. If yes, have you taken
MOOCs to acquire
skills relevant for your
work?

4. Massive Open Online Courses.
4
Already 81 million MOOC learners in 2017. (Class Central, 2018)
More than 50% join with career-oriented motives.
(Class Central, 2018; BizMOOC, 2018; Friedl/Staubitz/Jansen, 2018)
Can the (high) expectations be fulfilled?
Are MOOCs a bubble or a door opener for the digital revolution of
our education system?

5. Objective
To enable a European-wide exploitation of the
potential of MOOCs for the world of business
BizMOOC (562286-EPP-1-2015-1-AT-EPPKA2-KA, Erasmus+, KA2 – Knowledge Alliances, 3 year project)
Coordinator: FH JOANNEUM, University of Applied Sciences, Graz
11 full partners: Open University (UK), University de Alicante (ES), Burgas Free University (BG),
University of Economics Krakow (PL), AVL List GmbH (AT), Hasso-Plattner-Institute (DE), DIDA srl (IT),
Košice IT Valley (SK), The National Unions of Students in Europe (BE), EADTU (NL)
www.bizmooc.eu | www.mooc-book.eu | facebook.com/Bizmooc | twitter.com/Bizmoocbook

6. How?
6
MOOC Book
1.0
(empirical)
3 Pilot
MOOCs
(case study)
MOOC Book
2.0
(empirical)

7. FREE ONLINE RESOURCE DEDICATED TO MOOCS
GUIDELINES | RECOMMENDATIONS | EXCHANGE
MOOC BOOK 1.0
#STEP1 (2016-2017): mooc-book.eu
Based on
 14 status-quo research discussion papers
 106 qualitative semi-structured, in-depth interviews with Organisations and HEIs
 1.193 survey responses from society/labour force/learners
 Summarized in 3 needs & gaps reports for businesses, HEI and society
 +400 page collection of guidelines, state-of-the art papers, good practices and recommendations
on how to apply MOOCs

8. Five insights from Step#1
#1 MOOCs are (still) not mainstream in the corporate world.
#2 MOOCs are primarily recognised as Human Resource
Development and training tool.
#3 MOOCs work best as complementary education tool.
#4 MOOCs face (too) high expectations.
#5 MOOCs face administrative and inexperience barriers.

9. 3 Pilot MOOCs
#STEP2 (2017-2018)
(1) Learning with MOOCs for professional
development
(2) How to generate innovative ideas and how to
make them work
(3) Intrapreneurship: Make your business great
again

10. 10
Niche topic of intrapreneurship, no such MOOC existing on large
platforms: https://mooc.house/bizmooc2018
+3,000 learners from 98 countries, business learners
Far above-average MOOC completion rate (20% in fast track and
60% in full track)
820 ideas by 595 learners created, 225 real life
intrapreneurship examples shared
2,200 forum posts on 300 topics, 380 certificates issued
Finalist in Teaching Innovation and Entrepreneurship
Excellence Award at ECIE 2018 in Aveiro, Portugal
Business MOOC - Good Practice

11. Challenges and how they were overcome
• different, flexible course pathways offered
Catering to
diverse needs
• e-moderation concept, “cloud” stimulation
Commitment
& completion
• balancing out quality level for native & non-native
speakers; video-integrated slides with a zooming-feature
& written explanations; learners became co-facilitators
Language

12. METHODOLOGY
12
INTRAPRENEURSHIP MOOC (n = 2905; 98 countries): https://mooc.house/bizmooc2018
Full Report: Online from 12 November on mooc-book.eu with open license.

13. Three key discussions for the corporate MOOC
avenue from Step#2 of our research
#1 Employees prefer to stay
private and self-determined
when it comes to learning.
> Would you agree?
13

14. Three key discussions for the corporate MOOC
avenue from Step#2 of our research
#2 The unsolved barries are
solved by moving the the
ownership & responsibility to
the employees.
> Really?
14

15. Three key discussions for the corporate MOOC
avenue from Step#2 of our research
#3 Are employees over-
taking their HR
departments with MOOCs?
Do they loose control?
15

16. YOUR ONLINE GUIDE TO MASSIVE OPEN ONLINE COURSES
MOOC BOOK 2.0
STEP#3 (2018): mooc-book.eu
Find answers to KEY QUESTIONS in the MOOC domain
Get more INSIGHTS with 50 recommendations, 25 lessons learnt & 20 good practices
LEARN MORE about MOOC key areas, explore recent research outcomes and
download useful resources.
RELEASE DATE: 12th November 2018 >>> mooc-book.eu

17. Tell me more.
BizMOOC project: www.bizmooc.eu; www.mooc-book.eu > Version 2.0 coming 12 November
Selected Publications
• Friedl, C., Staubitz, T. (2018). Corporate MOOC Trends, in: Jansen, D., Konings, L. (Eds.) The 2018
OpenupEd Trend Report on MOOCs. (pp. 35-38). Maastricht, NL: EADTU.
https://tinyurl.com/2018OpenupEdtrendreport
• Friedl, C., Staubitz, T., Jansen, D. (2018). Flexible, self-directed and bottom-up: Are employees
overtaking their Human Resource departments with MOOCs?; Learning With MOOCs Conference
Proceedings, Madrid, 2018.
• Friedl, C, Zur, A. (2018). The first MOOC on Intrapreneurship: How to successfully inspire 2,951 online
learners from 98 countries with entrepreneurial thinking. Proceedings of the 13th European
Conference on Innovation and Entrepreneurship, 20-21 September 2018, Aveiro.
• Friedl, C., Zur, A., Staubitz, T., Jansen, D. (2018). Rescue Through the Back Door: Can MOOCs Become
a Large-Scale Bottom-Up Innovation Driver for Companies?, Poster at the 13th European Conference on
Innovation and Entrepreneurship, 20-21 September 2018, Aveiro.
• Zur, A., Friedl, C. (2018). Evaluation Report on Pilot MOOC3 – Intrapreneurship. BizMOOC, to be
published under mooc-book.eu.
• Pitt, B., Friedl, C., Jansen, D., Driha, O. (2017): The MOOC Potential to address European Challenges in
CPD and Continuous Education, OOFHEC2017, Conference Proceedings, Milton Keynes, UK.
New project: CORSHIP (Corporate Edupreneurship) to start