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Business models for Open Educational Resources: how to exploit OER after a funded project?

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EdMedia Conference 2019, Amsterdam - Paper by Guntram Geser, Sandra Schön (both Salzburg Research) and Martin Ebner (TU Graz), Presentation by Martin Ebner, TU Graz

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Business models for Open Educational Resources: how to exploit OER after a funded project?

  1. 1. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 77006 CC BY 4.0 DOIT http://DOIT-Europe.net H2020-770063 Business models for Open Educational Resources: how to exploit OER after a funded project? Paper by Guntram Geser, Sandra Schön and Martin Ebner 1 Presentation by Martin Ebner, TU Graz EdMedia Conference 2019, Amsterdam
  2. 2. I. Introduction
  3. 3. DOIT – A European Initiative DOIT develops, tests, evaluates and disseminate • a new learning approach for early entrepreneurial education with social innovation in makerspace settings („DOIT programme“) and • open licensed materials (OER) for young social innovators from 6 to 16 and facilitators („DOIT toolbox“). Duration: 10/2017-09/2020 Grant: EC Horizon 2020 Research & Innovation Action 770063 (2,4 million) Webpage: http://DOIT-Europe.net
  4. 4. iMooX.at – a MOOC platform with OER
  5. 5. How can OER be exploited after a funded project?
  6. 6. I. Open Educational Resources
  7. 7. OER Definition (UNESCO) „Open Educational Resources (OERs) are any type of educational materials that are in the public domain or introduced with an open license.“ UNESCO – see http://www.unesco.org/new/en/communication-and- information/access-to-knowledge/open-educational-resources/what-are- open-educational-resources-oers/
  8. 8. Open/Free licenses e.g. by Creative Commons Free usage, modification, attribution (BY) of copyright owner and license. Free usage, modification, attribution of copyright owner and license (BY), re-publishing under the same license („share alike“, SA) Free usage without any further contraints – see „Public Domain“ See: http://de.creative.commons.org
  9. 9. License: three layers Illustration: Drei-Schichten-Modells: CC BY 4.0 International Creative Commons - https://creativecommons.org/licenses/?lang=de For lawyers For machines / robots Short version for „normal people“)
  10. 10. OER is a solution for restrictments of copyright regulations
  11. 11. Two Examples for copyright regulations Source:
  12. 12. Two Examples for copyright regulations Source:
  13. 13. OER is also a solution for other challenges as well
  14. 14. OER is also a solution for other challenges as well, for example • Up-date of materials through others • Usage through others (impact) • Clear framework for co-operation and later usage of materials • Possibilty to cooperate and make something together
  15. 15. II. Methodology
  16. 16. Literature on OER business model research
  17. 17. III. Business Models for Open Educational Resources
  18. 18. 1. Community-based In-kind contribution of content or support of activities by community members; the community of practice maintains and extends the OER (this model often depends on a few highly commited core people) Source: https://wiki.zum.de/wiki/Hauptseite
  19. 19. 2. Institutional An organization assumes responsibility for maintaining the OER in-kind, aligned with their overall mission and core business; education/training organizations can incorporate the OER as a free element of their otherwise paid or sponsored course offering Source: http://www.ala.org/news/press-releases/2014/01/acrl- sponsors-new-interactive-open-educational-resources-book
  20. 20. 3. Governmental/NGO Subsidies or grants by a governmental agency or larger NGO; such funding can be significant but is often unstable due to shifting policy priorities The German Ministry financed an OER portal Source: https://www.bmbf.de/de/neue-informationsstelle-fuer-offene- bildungsmaterialien-3519.html
  21. 21. 4. Philanthropic Subsidies or grants by foundations, smaller donations by individuals (e.g. crowd-funding) The first German OER textbook was crowdfunded in 2014 Source: https://www.startnext.com/schulbuch-o-mat/blog
  22. 22. 5. Endowment Financial contributions by one or several parties to a fund, interest earned on the fund finances the OER provision
  23. 23. 6. Membership Annual contribution to a membership organization (financial or an agreed amount of support work or service provision); the organization manages the maintenance, extension and quality assurance of a shared collection of OER The biggest OER and free content collection about and from Austria Is hosted by an organisation with several members, partners, sponsors Source: https://austria-forum.org/af/Infos_zum_AF/Foerderer
  24. 24. 7. Partnerships Exchange of complementary resources and knowledge among a group of partners (less formal than a membership organization) A textbook on making with children, co-funded, delivered and published by several partners Source: https://www.bimsev.de/n/?Freie_Lernmaterialien___Making- Aktivitaeten_mit_Kindern_und_Jugendlichen._Handbuch_zum_kreative n_digitalen_Gestalten
  25. 25. 8. Corporate Sponsorship Acknowledged support of the OER initiative by a company (financial support, cost-free use of services or other) The MIT open course ware initiative can be seen as a corporate sponsorship for own PR and marketing issues (MIT has fees for students) Source: https://ocw.mit.edu/index.htm
  26. 26. 9. Advertisers Paid advertising of third parties is placed on OER content; suitable advertisers must be well chosen (issue of exposing students to advertising) L3T.eu is an OER textbook which found 3 advertisors for the first edition (2011)
  27. 27. 10. Contributor Pays Is a model for open access academic publications not appropriate for individual OER contributors; institutional providers may pay for the hosting of larger amounts of OER Source: CC BY SA Wikipedia APC
  28. 28. 11. Consultancy, Training and Other Support Support of third parties for using the OER in their programs, especially if the set of OER and activities follow a certain model (e.g. DOIT co-creative social innovation) A MOOC for adult educators which is for free and OER has several additional partner offers as „Inverse Blended Learning“ for free – and paid
  29. 29. 12. Course and/or Certificate Fees The OER is free but students (or sponsors) pay for the educational program; in some cases the students can learn on their own but pay for the assessment and certificate Source: https://www.mooc-list.com/course/meaning-rome- renaissance-and-baroque-city-edx
  30. 30. 13. Value Added Products or Services Users do not pay for the OER but added value, for example enriched formats, special tools or services; called freemium or conversion model if the provider actively uses the OER to convert users to customers of the value added products or services L3T.eu is an OER textbook printed version for sale!
  31. 31. 14. Licensing Value Added Content Producers who add significant value to openly available OER can try to license the enhanced content to education/training providers
  32. 32. IV. The OER business model cards
  33. 33. Business Models cards
  34. 34. Sharing is caring! CC BY 4.0 Guntram Geser, Sandra Schön and Martin Ebner DOIT http://DOIT-Europe.net H2020-770063
  35. 35. Contact Dr. Sandra Schön (DOIT co-ordinator) Sandra.schoen@salzburgresearch.at Dr. Martin Ebner (presentor) Martin.ebner@tugraz.at
  36. 36. Annex: More about DOIT
  37. 37. DOIT – A European Initiative DOIT develops, tests, evaluates and disseminate • a new learning approach for early entrepreneurial education with social innovation in makerspace settings („DOIT programme“) and • open licensed materials for young social innovators from 6 to 16 and facilitators („DOIT toolbox“). Duration: 10/2017-09/2020 Grant: EC Horizon 2020 Research & Innovation Action 770063 (2,4 million) Webpage: http://DOIT-Europe.net
  38. 38. 3 strands of DOIT‘s learning approach ENTRE- PRENEURIAL EDUCATION MAKERSPACE & DIGITAL FABRICATION TOOLS SOCIAL INNOVATION
  39. 39. Makerspace Learning room with digital fabrication tools for co-design and prototyping
  40. 40. SocialInnovation Social innovation meets social needs and solves burning societal challenges. Schön, Ebner & Hornung-Prähauser (2017) - https://www.researchgate.net/publication/32 4313817
  41. 41. Entrepreneurial Education Developing the skills and mind- set, which allows people to turn creative ideas into entrepreneurial action. European Commission’s Thematic Working Group on Entrepreneurship Education
  42. 42. Objective of the DOIT programme Support skills development for all steps in an innovation project journey: identify the social need, create together, prototype and sharing the idea of a new solution at young age.
  43. 43. DOIT programme: 7 steps for young social innovators in digital world EXPLORE Do it because you can SENSITISE Do what matters WORKTOGETHER Do it together CREATE Do it now REFLECT Do it better SCALE-UP Do more of it SHARE Do inspire others
  44. 44. DOIT supports children and facilitators DOIT‘s toolbox and materials
  45. 45. Some more (future) DOIT results Policy recommendation and memorandum Facilitator trainings and open online course (MOOC in 2020) More than 100 success stories of young social innovators
  46. 46. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 77006
  47. 47. DOIT consortium

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