A toolkit developed by the BioResources Journal for authors to promote their research once they become published. Reprint by permission only, if you wish to re-publish this toolkit please contact the BioResources Journal at bioresslideshare@gmail.com. Copyright 2018 BioResources Journal

1. BioResources
Author Toolkit
A GUIDE TO INCREASE ENGAGEMENT POST-PUBLICATION
Congratulations on your recent publication in BioResources! This post-publication guide is
designed to give you tips on how to spread the word about your article to your various networks.
Before you begin, please note that it is extremely important that you comply with the
branding guidelines of NC State University for any mentions of our publication.
To look at our quick guide for usage, please visit: https://brand.ncsu.edu/

2. Send a notification about your published article to other publications
in your immediate community who might be interested in sharing it.
STEP ONE: PROMOTION BEGINS WITH YOUR OWN NETWORK
Questions to ask:
• Who are they? Make a list.
• When do they publish? Create a list of
deadlines to get your article submitted to
them.
Look first where you work:
• Your university/institution
• Institution’s media contact
• Institutional/departmental newsletters
• Local institution’s library

3. Action Steps:
• Email: Send an email with links to your article in the
signature field to your contact list.
• Make a short list of those contacts and get their social
media contact information for Twitter, LinkedIn, etc. (Create
your own accounts for these sites if you don’t have one!)
• Mention/tag them or send a direct message about your
published article in BioResources.
Be sure to tag us (#BioResJournal)!
WHO IN YOUR CONTACT LIST ARE
SCIENTISTS AND WHO MIGHT WANT
TO KNOW ABOUT (AND SHARE)
YOUR ARTICLE?
PROMOTE AMONG PROFESSIONAL PEERS YOU
ALREADY NETWORK WITH ON A REGULAR BASIS:

4. Action Steps:
• Make a short list of those contacts and get
their social media contact information for
Twitter, LinkedIn, etc.
• Mention/tag them or send them a direct
message about your published article in
BioResources. Be sure to tag us
(#BioResJournal)!
Which scientists and researchers do similar work in your field
(that you DON’T know personally) that might want to know (and share) about it?
PROMOTE AMONG PROFESSIONAL PEERS YOU’D LIKE
TO NETWORK WITH BUT DON’T KNOW DIRECTLY:

5. SHARE WITH OTHER ACADEMIC NETWORKS
- Create (or update) an ORCID ID to create an
personalized ID to identify your research with your
published articles: https://orcid.org
- Join Academia, a place to share your papers with the
academic community and follow your peers:
https://www.academia.edu/
- Join Mendeley, a place for researchers to network:
https://www.mendeley.com/
- Join ResearchGate, where all of your published work is
compiled to make it more visible online:
https://www.researchgate.net/

6. • Visit a Wikipedia page related to your research topic, update any
facts and cite your work.
• Post on a personal/colleague’s blog, Google scholar, etc.
Identify and contact any blogs that might re-post your article.
• Create a 1-minute interesting video highlighting your research
results.
View an example from other sites: https://authorservices.wiley.com/author-
resources/Journal-Authors/Promotion/video-abstracts.html (WILEY)
When creating new sites for promotion, please note the following disclaimer: **The
material located at this site is not endorsed, sponsored, or provided by or on behalf of
North Carolina State University (see branding guidelines https://brand.ncsu.edu/).
UPDATE OTHER SOURCES OF INFORMATION
YOU MIGHT FIND VALUABLE

7. • Encourage colleagues to discuss/link to article,
link to your article on all outlets (social) to
increase social media presence about your
article
• Make sure all articles are linked to
BioResources’ online only hashtag
(#BioResJournal)
• Create 3 hashtag words for your article that are
the three main topic areas for your article so that
when people search, for example “biofuels”, your
article will come up in the recent feed #Biofuels.
• Follow us on Twitter, connect with us on
LinkedIn, and like us on Facebook.
HOW TO INCREASE YOUR SEO (Search Engine Optimization)
TO PROMOTE YOUR ARTICLE ONLINE:

8. BEST PRACTICES WHEN RESPONDING ON SOCIAL MEDIA:
First: Before you post – Who from your team will respond?
-Assign someone from your research group who will be responsible for responding to both positive
and negative comments, and alerting the rest of the team of any issues. If this is you or another
author, make sure you notify other involved members of any issues before responding.
Do not fight, but defend politely.
-Always thank the person for reading/posting, even if it’s a negative comment. Be the bigger person.
-Keep your responses neutral, and if possible, post references to defend your position.
-Can’t resolve it in a few comment replies? Send them a private direct message and offer to talk about
it further with staff present.
Keep it simple. Keep it short.
-The rule is: Notice every comment; respond to all comments; politely comment about contacting you
through direct message for any further questions. Remember, the more you write, the more you might
get into a heated discussion and have to respond.
Have your sources and links ready before posting.
-Anticipate that questions will be asked and have answers and source files ready.

9. Thank you for sharing your research with BioResources and our
scientific community! We hope this guide has helped to provide
resources to promote your published article.
You should receive a follow-up email with a survey for you to fill
out regarding your work.
If you have any questions regarding this toolkit, please contact:
bioresslideshare@gmail.com