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Stop Blog And Roll (Blogging for Health Fitness & Wellness Professionals)

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In September 2007, over 111 million blogs were tracked online! Is yours one of them? This session gives a brief overview to blogging, explains how it applies to health, fitness, and wellness professionals, and explores what it takes to be blog-ready in today’s Internet-savvy environment.

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Stop Blog And Roll (Blogging for Health Fitness & Wellness Professionals)

  1. 1. Stop, Blog, and Roll (for Health, Fitness and Wellness Professionals) Developed by: Biray Alsac, MS
  2. 2. PART I <ul><li>Definition of Blog </li></ul><ul><li>Blog Anatomy </li></ul>
  3. 3. PART I <ul><li>Selecting Blogware </li></ul><ul><li>Example of Blogs </li></ul><ul><li>Developing a Blog </li></ul>PART II
  4. 4. PART I <ul><li>Getting Ready to Start a Blog </li></ul>PART II PART III
  5. 5. PART I <ul><li>Definition of Blog </li></ul><ul><li>Blog Anatomy </li></ul>
  6. 6. Blogs in Plain English http://youtube.com/watch?v=NN2I1pWXjXI
  7. 7. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul><ul><ul><ul><ul><ul><li>Biz Stone, Who Let the Blogs Out </li></ul></ul></ul></ul></ul>
  8. 8. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  9. 9. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  10. 10. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  11. 11. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  12. 12. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  13. 13. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  14. 14. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul>
  15. 15. PAGES POST POST RSS CATEGORIES BLOG ARCHIVE TAGS TIME STAMP TAGS TIME STAMP BLOGROLL (LINKS) COMMENTS COMMENTS ADMIN CATEGORIES CATEGORIES WIDGETS WIDGETS WIDGETS
  16. 16. PART I <ul><li>The Right Blogware </li></ul><ul><li>Example of Blogs </li></ul><ul><li>Developing a Blog </li></ul>PART II
  17. 17. The Right Blogware
  18. 18. Why Blog? <ul><li>Reasons to blog: </li></ul><ul><ul><li>Personal, Professional, Business / Corporate </li></ul></ul><ul><li>Topics to blog*: </li></ul><ul><ul><li>Life experiences (37%) </li></ul></ul><ul><ul><li>Politics and government (11%) </li></ul></ul><ul><ul><li>Entertainment (7%) </li></ul></ul><ul><ul><li>Sports (6%) </li></ul></ul><ul><ul><li>News (5%) </li></ul></ul><ul><ul><li>Religion or Spirituality (2%) </li></ul></ul><ul><ul><li>*(pewinternet.org) </li></ul></ul>
  19. 19. http://noedb.org/library/features/ top-100-health-and-wellness-blogs
  20. 20. Search and Discuss <ul><li>Search in one of the following blog directories and find some examples of different blogs: </li></ul><ul><ul><li>Blogorama </li></ul></ul><ul><ul><li>Blogcatalog.com </li></ul></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><ul><li>Blogher.com </li></ul></ul>
  21. 21. Developing the Blog <ul><li>WHAT to post* </li></ul><ul><ul><li>Definition </li></ul></ul><ul><ul><li>Resource Post </li></ul></ul><ul><ul><li>Tutorial Post </li></ul></ul><ul><ul><li>Story Post </li></ul></ul><ul><ul><li>Opinion Post </li></ul></ul>*http://www.pureblogging.com/2007/09/10/the-5-types-of-blog-posts-that-experts-write/
  22. 22. PART I <ul><li>Getting Ready To Start a Blog </li></ul>PART II PART III
  23. 23. Are You Ready to Blog? <ul><li>Going ‘real-time’ </li></ul><ul><ul><li>Make a ‘live’ commitment to the blog </li></ul></ul><ul><ul><li>Posts should be relevant and timely </li></ul></ul><ul><ul><li>Feedback response should to be immediate </li></ul></ul>
  24. 24. Are You Ready to Blog? <ul><li>Getting ‘human’   </li></ul><ul><ul><li>Vulnerable </li></ul></ul><ul><ul><li>Authentic </li></ul></ul><ul><ul><li>Personable </li></ul></ul><ul><ul><li>Accessible </li></ul></ul><ul><ul><li>Be Real, EXPOSE </li></ul></ul>
  25. 25. Are You Ready to Blog? <ul><li>Social Media Policy </li></ul><ul><ul><li>Expectations of company / business blog </li></ul></ul><ul><ul><ul><li>Who, what, when? </li></ul></ul></ul><ul><ul><li>Is there company protocol for posting guidelines? </li></ul></ul><ul><ul><li>Consequences to inappropriate blog posts? </li></ul></ul>
  26. 26. Are You Ready to Blog? <ul><li>Why blog? </li></ul><ul><ul><li>Meet business or professional goals? </li></ul></ul><ul><ul><li>Meet members and clients needs? </li></ul></ul><ul><ul><li>Is other technology better? </li></ul></ul><ul><ul><ul><li>Email, website or portal </li></ul></ul></ul><ul><ul><ul><li>digital newsletters </li></ul></ul></ul><ul><ul><ul><li>groups, listservs </li></ul></ul></ul><ul><ul><ul><li>wikis, online social networks </li></ul></ul></ul><ul><ul><ul><li>forums or web-based bulletin boards </li></ul></ul></ul><ul><ul><ul><li>RSS feeds… </li></ul></ul></ul>
  27. 27. Where do I start? <ul><li>Search and look at different blogs </li></ul><ul><ul><li>Blogcatalog.com </li></ul></ul><ul><ul><li>Blogarama.com </li></ul></ul><ul><ul><li>Bloghub.com </li></ul></ul><ul><ul><li>Blogher.com </li></ul></ul><ul><ul><li>Blogs.botw.org </li></ul></ul><ul><ul><li>… and many more… </li></ul></ul>
  28. 28. Where do I start? <ul><li>Subscribe / Follow various blogs </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Bloglines.com </li></ul></ul><ul><ul><li>NewsGator.com </li></ul></ul><ul><ul><li>… and many others… </li></ul></ul>
  29. 29. Where do I start? <ul><li>Create a Blog </li></ul>
  30. 30. Now What? <ul><li>Stay engaged in the blogosphere </li></ul><ul><ul><li>Keep posting </li></ul></ul><ul><ul><li>Keep reading (blogs, meta-blogs, blog books) </li></ul></ul><ul><ul><li>Keep commenting </li></ul></ul><ul><ul><li>Continue reading </li></ul></ul><ul><ul><li>Continue commenting </li></ul></ul><ul><ul><li>Continue writing… </li></ul></ul>
  31. 31. Questions?

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