Blogging and video workshop


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Blogging and video workshop

  1. 1. Blogging and Video Workshop<br />12th and 13th January<br />
  2. 2. What are we going to do?<br />1st session:<br />What are blogs and Blogosphere <br />Some does and donts<br />SEO of blogs<br />Blogging Styles<br />2nd session:<br />Vidcast, vlogging<br />Upload onto blog, write press release<br />Syndicate<br />
  3. 3. What are blogs?<br />Name comes from ‘web log’<br />Technicalities:<br />Software system<br />Plugins and widgets<br />RSS, XML, atom feed<br />Wordpress, Blogger, Moveable Type<br />Squidoo, Hubpages (self publishing)<br />‘Blogosphere’<br />
  4. 4. Key Features About Blogs<br />Turnkey publishing platform<br />Text, video, photos, sound<br />‘Push’ concept:<br />Content automatically is syndicated to readers and the web e.g. search engines<br />Conversation and Participation:<br />Comments and trackbacks (links to blog)<br />SEO friendly:<br />Keywords, regularly changing content, search engine spiders like them<br />Metrics:<br />Provide lots of interesting data<br />
  5. 5. Do and Don’ts Of Blogging<br />DO:<br />Know your character<br />Know your audience<br />Engage with appropriate blogging style<br />Post regularly and split posts up aka the “arabian night method”<br />Use plugins .. Twitter feed, latest comments, bookmarking etc<br />Use keywords and tags<br />Have a RSS feed and optin box<br />
  6. 6. Do and Donts Of Blogging<br />DON’T:<br />Leave spam or random negative posts online<br />Break character or be anonymous<br />stop<br />
  7. 7. SEO of Blogs<br />2 considerations<br />On page SEO<br />Off page SEO<br />Keywords – tags that are related to the post, can also be found using online tools<br />Linking – backlinks to your blog post can increase search engine rankings<br />
  8. 8. On Page SEO<br />Headline with keyword<br />Opening paragraph with keyword<br />Tags <br />Social button<br />Links to other media<br />
  9. 9. Off Page SEO<br />Submit RSS feeds to aggregators<br /><br /><br /><br />Use tags and keywords<br />Social bookmark – diggetc<br />Link back to blog from social media<br />Monitor positioning in serps<br />
  10. 10. Blogging Styles<br />Different styles require different periods of update<br />Styles will also influence comments and trackbacks<br />Some styles are easy, others are quite hard<br />5 suggested styles …. <br />
  11. 11. Expert Insights….<br />Topic … PR, cats, football, nightlife<br />Writer shares insight, original ideas, commentary, trends<br />Quite difficult<br />Mashable<br />Problogger<br />Daily blog posts<br />Generates good buzz<br />
  12. 12. Breaking News …<br />Announcement and news not found anywhere else<br />Being first matters<br />Frequent daily posting<br />Generates lots of buzz<br />Hard to maintain<br /><br />
  13. 13. Me Too Blogging …<br />Select a topic that’s already being talked about<br />News item that’s currently popular<br />2 or 3 days a week<br />Regular readers may share comments<br />Not too hard<br />Mark Borkowski<br />
  14. 14. Evangelist Blogging<br />Passionate postings showing affinity, support for a cause, organization, product, individual etc<br />Inspire and inform<br />Daily<br />Can create buzz, have viral power<br />Medium difficulty <br />
  15. 15. Top Ten Favourite Lists Blogging<br />Popular and effective method<br />Top ten things<br />Best, favourite etcetc<br />Good for bookmarking and readinglater<br />Viral<br />Need to be done daily<br />Create good buzz<br />Not too difficult<br />
  16. 16. Video Blogging<br />Create original video or embed from a popular sharing site<br />Write a blog post to accompany the video<br />Daily posts<br />Can create good buzz if with original content<br />Can be hard to find good source of original ideas regularly<br />