Supercharge Your ScienceBlogito Ergo Sum<br />Corey J. A. Bradshaw1,2<br />1THE ENVIRONMENT INSTITUTE, University of Adela...
“…there is only one thing worse than being talked about, and that is not being talked about.”<br />Oscar Wilde<br />The Pi...
Why should I blog?<br />How long does it take?<br />What should I blog about?<br />Who will read my blog?<br />Advice & ti...
What’s a blog?<br />Blog (web log):  type of website or part of  website usually maintained by an individual with regular ...
Why blog?<br />vengeance for bad journalism<br /><ul><li>too often misquoted, misrepresented & just plain misunderstood, s...
not as much need for middle man ‘reporter’ (cf. ‘journalist’)</li></li></ul><li>
Why blog?<br />reach larger audience<br /><ul><li>few people (and mostly specialists) read your hard work (peer-reviewed a...
hit much more varied audience
‘moral’ obligation with public funding
more people = more citations
measureable impact</li></li></ul><li>Why blog?<br />collaboration<br /><ul><li>develop reputation among peers (grants!), p...
higher likelihood of identifying colleagues of like mind
NGO/industry partners</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited;...
CV, publications, background, media
partial basis for promotion/awards</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web opt...
CV, publications, background, media
partial basis for promotion/awards</li></li></ul><li>Why blog?<br />independence<br /><ul><li>shed institutional shackles ...
rants1 recommended
can express personal opinion more freely</li></ul>1evidence-based<br />
Why blog?<br />hones thinking<br /><ul><li>forces keeping up to date
develops writing skills (simplicity desperately needed)
subject material basis for new ideas/papers</li></li></ul><li>Why blog?<br />invitations<br /><ul><li>gets you invited to ...
2-4 hours/week if 1-2 posts/week
blog outside normal office hours?
keep to 1 theme</li></li></ul><li>What about?<br /><ul><li>passionate about topic
controversial
1000s blogs; few professional</li></ul>few by scientists themselves<br /><ul><li>unsupported rants = bad</li></ul>	evidenc...
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Supercharge Your Science

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What is a blog, and why as a scientist should I bother? The question should be, how can I survive without it.

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  • Supercharge Your Science

    1. 1. Supercharge Your ScienceBlogito Ergo Sum<br />Corey J. A. Bradshaw1,2<br />1THE ENVIRONMENT INSTITUTE, University of Adelaide, Australia<br />2South Australian Research & Development Institute<br />
    2. 2. “…there is only one thing worse than being talked about, and that is not being talked about.”<br />Oscar Wilde<br />The Picture of Dorian Gray (1891)<br />
    3. 3. Why should I blog?<br />How long does it take?<br />What should I blog about?<br />Who will read my blog?<br />Advice & tips for science bloggers<br />What not to do<br />Other social media?<br />
    4. 4. What’s a blog?<br />Blog (web log): type of website or part of website usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />Entries commonly displayed in reverse-chronological order. <br />Most blogs are interactive, allowing visitors to leave comments and even message each other.<br />This interactivity that distinguishes them from other static websites.<br />Wikipedia<br />
    5. 5. Why blog?<br />vengeance for bad journalism<br /><ul><li>too often misquoted, misrepresented & just plain misunderstood, so can go on offensive
    6. 6. not as much need for middle man ‘reporter’ (cf. ‘journalist’)</li></li></ul><li>
    7. 7. Why blog?<br />reach larger audience<br /><ul><li>few people (and mostly specialists) read your hard work (peer-reviewed articles)
    8. 8. hit much more varied audience
    9. 9. ‘moral’ obligation with public funding
    10. 10. more people = more citations
    11. 11. measureable impact</li></li></ul><li>Why blog?<br />collaboration<br /><ul><li>develop reputation among peers (grants!), policy people
    12. 12. higher likelihood of identifying colleagues of like mind
    13. 13. NGO/industry partners</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited; dry, boring, incomplete, difficult to update
    14. 14. CV, publications, background, media
    15. 15. partial basis for promotion/awards</li></li></ul><li>Why blog?<br />self-promotion<br /><ul><li>most institutional web options limited; dry, boring, incomplete, difficult to update
    16. 16. CV, publications, background, media
    17. 17. partial basis for promotion/awards</li></li></ul><li>Why blog?<br />independence<br /><ul><li>shed institutional shackles (within reason)
    18. 18. rants1 recommended
    19. 19. can express personal opinion more freely</li></ul>1evidence-based<br />
    20. 20. Why blog?<br />hones thinking<br /><ul><li>forces keeping up to date
    21. 21. develops writing skills (simplicity desperately needed)
    22. 22. subject material basis for new ideas/papers</li></li></ul><li>Why blog?<br />invitations<br /><ul><li>gets you invited to (and financed to attend) special events</li></li></ul><li>How much time?<br /><ul><li>personal choice
    23. 23. 2-4 hours/week if 1-2 posts/week
    24. 24. blog outside normal office hours?
    25. 25. keep to 1 theme</li></li></ul><li>What about?<br /><ul><li>passionate about topic
    26. 26. controversial
    27. 27. 1000s blogs; few professional</li></ul>few by scientists themselves<br /><ul><li>unsupported rants = bad</li></ul> evidence-based diatribes = good<br />
    28. 28. Who reads?<br /><ul><li>internet-literate professionals (non-scientists)
    29. 29. high school; undergraduate; postgraduate
    30. 30. journalists
    31. 31. policy makers
    32. 32. not too many established scientists (changing?)</li></li></ul><li>Advice & tips - format<br /><ul><li>800 – 1500 words
    33. 33. keep it current/relevant
    34. 34. frequent
    35. 35. good (clever/funny) headline
    36. 36. tell a story
    37. 37. critique
    38. 38. good image(s) essential (open licence)
    39. 39. link love </li></li></ul><li>Advice & tips - topics<br /><ul><li>“peer-review of peer-reviewed papers”
    40. 40. Nature News & Views
    41. 41. Faculty of 1000
    42. 42. Front Ecol Environ Dispatches
    43. 43. Editor’s Choice (many journals)
    44. 44. review your own papers!</li></li></ul><li>Advice & tips - style<br /><ul><li>“peer-review of peer-reviewed papers”
    45. 45. Nature News & Views
    46. 46. Faculty of 1000
    47. 47. Front Ecol Environ Dispatches
    48. 48. Editor’s Choice (many journals)
    49. 49. review your own papers!</li></li></ul><li>Advice & tips - style<br /><ul><li>mix up format (not always the same style or content type)
    50. 50. video good, but use sparingly
    51. 51. webinars (mostly personal)
    52. 52. be a scientist, but more like a journalist</li></ul> & member of human race<br /><ul><li>create categories/lists of content</li></li></ul><li>Advice & tips<br /><ul><li>mix up format (not always the same style or content type)
    53. 53. video good, but use sparingly
    54. 54. webinars (mostly personal)
    55. 55. be a scientist, but more like a journalist</li></ul> & member of human race<br /><ul><li>create categories/lists of content</li></li></ul><li>Advice & tips – getting traffic<br /><ul><li>RSS (really simple syndication)
    56. 56. e-mail subscriptions
    57. 57. key words (tags)
    58. 58. promote at speaking engagements
    59. 59. link to professional website & vice versa
    60. 60. ‘All roads lead to Rome’– social media links back to blog
    61. 61. make it easy to ‘like’, ‘tweet’, ‘stumble’, ‘digg’…</li></li></ul><li>Do not…<br /><ul><li>… post mundane, parochial subjects
    62. 62. … just regurgitate – original ideas/thoughts
    63. 63. … post long-winded, unsupported rants
    64. 64. … insult
    65. 65. … base on emotions
    66. 66. … use too much rhetoric
    67. 67. … use motherhood statements (i.e., quantify)</li></li></ul><li>Social media<br /><ul><li>Twitter, Facebook, Flickr, Youtube, LinkedIn, Friendfeed, bookmarking, blog rankings, blog search engines…
    68. 68. All roads lead to Rome
    69. 69. grabs attention of different mobs
    70. 70. don’t mix business with pleasure
    71. 71. widgets
    72. 72. Audioboo, Slideshare…</li></li></ul><li>Social media<br /><ul><li>Twitter, Facebook, Flickr, Youtube, LinkedIn, Friendfeed, bookmarking, blog rankings, blog search engines…
    73. 73. All roads lead to Rome
    74. 74. grabs attention of different mobs
    75. 75. don’t mix business with pleasure
    76. 76. widgets
    77. 77. Audioboo, Slideshare…</li></li></ul><li>Blog hosts<br /><ul><li>Wordpress.com; Wordpress.org
    78. 78. Blogspot
    79. 79. Typepad
    80. 80. Blogger
    81. 81. Edublogs
    82. 82. Yahoo 360
    83. 83. Livejournal
    84. 84. custom</li></li></ul><li>Bill Laurance<br />Mike Seyfang<br />University of Adelaide<br />James Cook University<br />my students & postdocs<br />corey.bradshaw@adelaide.edu.au<br />www.adelaide.edu.au/directory/corey.bradshaw<br />ConservationBytes.com<br />© Tiantian Zhang, Good50x70.org<br />

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