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Online Presence: Introduction (Managing your online presence)


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'Managing your online presence' presentation given at the Online Presence: Introductory Workshop run by ITLP, IT Services University of Oxford.

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Online Presence: Introduction (Managing your online presence)

  2. 2. WHAT DO YOU NEED YOUR ONLINE PRESENCE TODO? What aspect(s) of yourself/work do you want to promote? Who is/are your audience(s)? What purpose do you want to achieve? What value is there for your audience? What kind of information do you want to exhange? What tensions / conflict might your encounter?
  3. 3. Commentary on news Professional Updates on persona publicationsProfessional What Updates on advice events can you Spice of life! offer? Updates from conferences Research Insights into extracts / your research abstracts
  4. 4. Personal Website Blog Oxford Researcher ID Facebook podcastsTime (duration) WebLearn Jorum LinkedIn Mendeley Twitter YouTube Slidehare Storify iTunesU / Soundcloud Frequency
  5. 5. START SMALL THEN GROW Blog Micro-blog Profile
  6. 6. 1. BUILD TRACTION (BUT MANAGE YOUR TIME) Post / update Spread your Make it regularly (but time – consider relevant don’t overload) ‘opening hours’ Don’t just Offer Make it broadcast – something of shareable interact yourself Build your network
  7. 7. 2. MOMENTUM Manage with tools Mix with the physical world Enhance existing relationships
  8. 8. SOCIAL NETWORKING AGGREGATORS • Hootsuite • Tweetdeck
  9. 9. 3. EXPANSION Blog Micro-blog Profile
  10. 10. Growth of network Keep Number of Googling interactions yourself TheNames of Impact Blog usefulcontacts File analytics Number of Website invites analytics
  11. 11.