The document summarizes the results of a questionnaire about audience preferences for horror films. It found that comedy films were most popular among the target 15-24 age group. The research also showed that trailers are very persuasive for getting people to watch a film. While comedy films were sometimes or always watched, no single selling point for a comedy film stood out as most popular. Most respondents said tension was important, so focusing on tension could appeal to a wide audience. A true story basis did not seem preferable to many respondents.